Optimizing the customer journey for the complex sale

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From device and plan discovery, to unique service bundling, cross-sell and up-sell configuration and complex invoicing, no online sales process is more complex than in the telco industry. Join Linda Bustos, author of the Get Elastic blog, as she discusses how telecom enterprises can simplify their notoriously complex online experience to increase customer acquisition.

Technologie Business

Elastic Path Software Inc.

Optimizing the Customer Journey
for the Complex Sale

Featuring: Linda Bustos, director of ecommerce research and
author of the Get Elastic blog at Elastic Path Software

May 25, 2012

Elastic Path™

Introducing Elastic Path Software

Digital Commerce for Innovators

• We help the world’s biggest brands sell digital goods and services

• We provide a flexible digital commerce platform and expertise in commerce
strategy and implementation

• #1 ecommerce blog www.getelastic.com

• For more on-demand digital commerce resources
www.elasticpath.com/resources

Elastic Path™

Overview

• Keeping new visitors on your site (aka reducing bounce
rate)
• Serving the most relevant content (personalization and
targeted selling)
• Supporting device and plan selection (finders and
comparison tools)
• Guided selling (stepped process of building a bundle)
• Maximizing revenue (cross-sells and upsells) and how
they are presented at each step

Elastic Path™

Keeping customers on your site

Elastic Path™

Optimizing the portal page

Elastic Path™

Making money > Being a portal

Elastic Path™

Serving the most relevant content

Elastic Path™

New vs. existing customers

Elastic Path™

Targeted selling vs. personalization

• Targeted selling may use cookies, IP
recognition, geolocation, customer input or
keyword referral to serve dynamic content

• Personalization tools (RichRelevance, Baynote,
etc) collect site behavior from individual and
“wisdom of the crowds” to personalize content

Elastic Path™

Device and plan selection
Device and plan selection

Elastic Path™

Navigation and calls to action

Elastic Path™

Category and search filters

Elastic Path™

Stepped bundle builder
Phone or Plan starting point

Guided Selling Popup

Elastic Path™

Upsells in guided selling

Bake accessories and service
add-ons into guided selling
process, device and plan pages,
and cart review

Elastic Path™

Cross-sells in guided selling

Elastic Path™

Upsell and cross-sell on cart pages

Elastic Path™

Show a limited, relevant selection

Elastic Path™

Summary

• Keep them on your site, bounce rate optimization
• Serve relevant content with targeted selling tools
• Support device / plan selection with finder tools
• Guide the purchase decision with stepped flows
• Optimize cross-sell and upsell with usability and
relevance

Elastic Path™

Questions

For more on-demand digital commerce resources
www.elasticpath.com/resources

sales@elasticpath.com
1.800.942.5282 (toll-free in North America)
www.elasticpath.com

Elastic Path™

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Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Jeffrey Haguewood

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

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Optimizing the customer journey for the complex sale

1. Elastic Path Software Inc. Optimizing the Customer Journey for the Complex Sale Featuring: Linda Bustos, director of ecommerce research and author of the Get Elastic blog at Elastic Path Software May 25, 2012 Elastic Path™

2. Introducing Elastic Path Software Digital Commerce for Innovators • We help the world’s biggest brands sell digital goods and services • We provide a flexible digital commerce platform and expertise in commerce strategy and implementation • #1 ecommerce blog www.getelastic.com • For more on-demand digital commerce resources www.elasticpath.com/resources Elastic Path™

3. Overview • Keeping new visitors on your site (aka reducing bounce rate) • Serving the most relevant content (personalization and targeted selling) • Supporting device and plan selection (finders and comparison tools) • Guided selling (stepped process of building a bundle) • Maximizing revenue (cross-sells and upsells) and how they are presented at each step Elastic Path™

4. Elastic Path™

5. Keeping customers on your site Elastic Path™

6. Elastic Path™

7. Optimizing the portal page Elastic Path™

8. Making money > Being a portal Elastic Path™

9. Eye tracking tools Elastic Path™

10. Serving the most relevant content Elastic Path™

11. Geographic targeting Elastic Path™

12. Geographic targeting Elastic Path™

13. Interstitial pages Elastic Path™

14. New vs. existing customers Elastic Path™

15. Keyword referrals Elastic Path™

16. Keyword referrals Elastic Path™

17. Targeted selling vs. personalization • Targeted selling may use cookies, IP recognition, geolocation, customer input or keyword referral to serve dynamic content • Personalization tools (RichRelevance, Baynote, etc) collect site behavior from individual and “wisdom of the crowds” to personalize content Elastic Path™

18. Device and plan selection Device and plan selection Elastic Path™

19. Why the non-customer arrived on your site • Has a device, wants pay-as-you-go • Has a device but contract is ending, wants to compare plans • Wants a particular phone model • Wants a particular brand model, needs help selecting device • Wants a phone that does THIS! • ???? Elastic Path™

20. Navigation and calls to action Elastic Path™

21. Navigation and calls to action Elastic Path™

22. Category and search filters Elastic Path™

23. Category and search filters Elastic Path™

24. Category and search filters Elastic Path™

25. Plan presentation Elastic Path™

26. Plan presentation Elastic Path™

27. Plan finder Elastic Path™

28. Plan finder Elastic Path™

29. Plan finder Elastic Path™

30. Plan finder Elastic Path™

31. Plan finder Elastic Path™

32. Device finder Elastic Path™

33. Device finder Elastic Path™

34. Device finder Elastic Path™

35. Device finder Elastic Path™

36. Device finder Elastic Path™

37. Comparison tools Elastic Path™

38. Comparison tools Elastic Path™

39. Comparison tools Elastic Path™

40. Guided selling Elastic Path™

41. Stepped bundle builder Phone or Plan starting point Guided Selling Popup Elastic Path™

42. Stepped bundle builder Elastic Path™

43. Stepped bundle builder Elastic Path™

44. Maximizing revenue Elastic Path™

45. Upsells in guided selling Bake accessories and service add-ons into guided selling process, device and plan pages, and cart review Elastic Path™

46. Cross-sells in guided selling Elastic Path™

47. Upsell and cross-sell on cart pages Elastic Path™

48. Show a limited, relevant selection Elastic Path™

49. Summary • Keep them on your site, bounce rate optimization • Serve relevant content with targeted selling tools • Support device / plan selection with finder tools • Guide the purchase decision with stepped flows • Optimize cross-sell and upsell with usability and relevance Elastic Path™

50. Questions For more on-demand digital commerce resources www.elasticpath.com/resources sales@elasticpath.com 1.800.942.5282 (toll-free in North America) www.elasticpath.com Elastic Path™

Optimizing the customer journey for the complex sale

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