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Discovering Consumer Insights from Social Media Data
Jason Falls | Social Media Rockstar Event | September 16, 2015
Hacking The Conversation
ELASTICITY + HACKING THE CONVERSATION
What happens when you assume?
ELASTICITY + HACKING THE CONVERSATION
Conversations are happening right now!
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
What research is used to improve
Experience Product Messaging
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
ELASTICITY + HACKING THE CONVERSATION
Four ideas to help
Brand
Audience
Topics
Why?
Brand
Competitors
Product
Population
Customers
Segments
Category
Interests
Issues
Why?
Why?
Why?
Why?
Why?
ELASTICITY + HACKING THE CONVERSATION
Keep assuming?
Jason Falls
Elasticity
@JasonFalls
goelastic.com
jasonfalls.com
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ELASTICITY + THERE IS NO FRESH BROCCOLI

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