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Vivino Case Study
1.
How to bootstrap your
startup & build a towering global success © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
2.
“Without freelancers we couldn’t
have launched Vivino, nor become the world’s most-downloaded wine app.” Heini Zachariassen, Founder/CEO Vivino © Elance, Inc. 2013. All rrights reserved. Elance and Work Differently are rademarks oof Elance, Inc. All ights reserved. Elance and Work Differently are t trademarks f Elance, Inc.
3.
Here’s how one startup
assembled all the right pieces for success … © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
4.
Vivino is a
mobile app allowing wine lovers to photograph and share wine labels, as well as rate and discuss wines. © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
5.
Most downloaded wine app in the
world To create their app quickly Vivino required a team with specialized skills, including image recognition technology. Working with online freelancers, Vivino grew from a Copenhagen startup to an iTunes sensation. © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc. Highest ranked wine app in U.S. Spotlighted on
6.
Elance helped Vivino
build a game-changing business WEEK 1 - 4 Video producers Mobile app developers WEEK 8 - 10 WEEK 4 - 8 They built a hybrid workplace model, combining full-time employees and online freelancers Data entry specialists Database professionals Content writers Image recognition experts Translators FREELANCERS (SCALING AS NEEDED) FULL-‐TIME EMPLOYEES © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
7.
Now here’s a blueprint
for successfully building your startup © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
8.
Step One: Determine
skills you need to build a game changing business Researcher? Designer? QA Tester? Translator? © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc. Developer? Content Writer?
9.
Step Two: Decide
on full-time vs. freelance YES NO YES Will the job distract you from criDcal projects? NO YES Will the job add undue stress to your team? NO YES Does the job need to be completed ASAP? NO YES Can the job be worked on remotely? NO YES FREELANCER Is the job outside your core competency? Are you too busy to teach someone a specialized skill? NO © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc. FULL-TIMER
10.
Step Three: Map
out your game plan WEEK 1 - 4 Prototype and test WEEK 4 - 8 WEEK 8 - 10 Launch and refine Scale and succeed NOTE: Vivino's freelancers were scaled up and down based on the needs of its game plan © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
11.
Step Four: Prototype
and test PROTOYPE AND TEST WEEK 1 - 4 LAUNCH AND REFINE WEEK 4 - 8 What freelancers do you need at this stage? NOTE: Vivino hired 2 mobile app developers on Elance to build a beta version © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc. SCALE AND SUCCEED WEEK 8 - 10
12.
Step Five: Launch
and refine PROTOYPE AND TEST WEEK 1 - 4 LAUNCH AND REFINE WEEK 4 - 8 SCALE AND SUCCEED WEEK 8 - 10 What freelancers do you need at this stage? NOTE: Vivino hired freelancers on Elance to build its database © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
13.
Step Six: Scale
and succeed PROTOYPE AND TEST WEEK 1 - 4 LAUNCH AND REFINE SCALE AND SUCCEED WEEK 4 - 8 WEEK 8 - 10 What freelancers do you need at this stage? NOTE: Vivino expanded the app to alternate platforms & translated it for global expansion © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
14.
Vivino’s blueprint for
success was staying flexible with freelancers Multiple languages added to Vivino app Vivino built 2 prototypes © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc. Vivino became #1 wine pairing app on iTunes Store Vivino app launched on alternate platforms Vivino received $10.3m in funding Vivino moved HQ to SF
15.
Ready to go? Use
the following checklists to hire a perfect freelancer © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
16.
Create your job
post on Elance Write a clear and detailed description of the job NOTE: examples help Specify required skills and experiences Set a budget Elance Talent trends gives hourly price updates © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
17.
Find top freelancers on
Elance Browse job proposals submitted by freelancers Invite freelancers recommended by Elance View matches recommended by Elance and invite more freelancers Location may not matter (working across time zones can even work to your advantage) © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
18.
Choose the perfect freelancer
on Elance Look for: A genuine interest in your job A great portfolio Positive feedback/ratings Tested skills Consider testing out 2 or 3 freelancers with a small project first Negotiate terms and agree on milestones in advance © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
19.
Manage your project on
Elance Remember to manage at every step, checking in daily with freelancers If your requirements change, update terms and milestones Stay protected – never take jobs off Elance © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
20.
Get started now on
Elance Assemble all the right pieces for your startup’s success. Go to www.elance.com © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc.
21.
For valuable tips
check out these resources: Startup Toolkit Guide to Hiring A Developer Hiring resource Center Client’s Guide to Elance Elance webinar sign up Grow your startup even faster, by hiring freelancers on Elance. © Elance, Inc. 2013. All rights reserved. Elance and Work Differently are trademarks of Elance, Inc. START HERE
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