70% of organizations are committed to the hybrid cloud approach. Learn about IBM Storage's solutions and offerings that are helping leading organizations build robust storage foundations for hybrid clouds.

1. IBM Systems
Elan Freedberg
Market Engagement Team, Cloud Lead
IBM Storage and Software Defined Infrastructure
IBM Storage for hybrid cloud

2. IBM Systems
DEDICATED
PUBLIC
ON-PREMISES
Hybrid cloud:
a) the connection of
one or more clouds to
on-premises systems
b) the connection of
one or more clouds to
other clouds
Cognitive:
a new kind of digital
intelligence generated
by machines and
systems that
LEARN
REASON
INTERACT

3. IBM SystemsSources: *IDC SUDS Survey, Fall 2015; IBM Client Infrastructure Survey, Nov. 2014. Results should be viewed as directional
file
object
block
New era*
mobile
social
IoT
analytics
Services*
DR
backup archive
On-premises
Off-premises
55%
45%
Mission critical
A 50 / 50 world (1): data location
Email
Productivity
Finance
ERP
Analytics/BI
Industry

4. IBM SystemsSource: IDC, Worldwide Quarterly Cloud IT Infrastructure 2Q16 Forecast
2016
60% on-premises
40% off-premises
2019
54% on-premises
46% off-premises
A 50 / 50 world (2): storage spending

5. IBM Systems
Hybrid cloud prevalence
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2-3 years ago Currently 2-3 years from now
Traditional IT
Public Cloud
Private Cloud
70%
will always blend
traditional and cloud
2x
growth of private cloud
vs. public cloud
Source: IBM, 2016

6. IBM Systems
DATA IS
your accumulated knowledge…
your intellectual property…
your competitive advantage
What’s storage got to do with it?
DATA IS
the natural resource of the 21st century
STORAGE IS YOUR BANK
housing securing protecting delivering
DATA

7. IBM Systems
Know thy data
FAST
≤ $1 “FREE”
On-premises Off-premises
Data protection
100%
Cold data
15%
25%
60%
FAST
Time: 1 month
Business impact: High
Time: Decades (compliance)
Business impact: Low

8. IBM Systems
Data storage for hybrid cloud
IBM has the broadest cloud-
optimized storage portfolio in the
industry
Software-defined leadership
Flash leadership
8

9. IBM Systems
All of IBM SDS can adapt to high performance or high capacity needs by leveraging
appropriate underlying storage media – Flash, NL-SAS or Tape
Storage Management and Applications Optimization
Backup/Archive
IBM Spectrum Protect
Analyze & Manage
IBM Spectrum Control
Cloud Management
IBM Storage Insights
Storage Infrastructure Optimized for the Data Underlying a Workload – File, Block or Object
Scale-out File
IBM Spectrum Scale
Scale-out Block
IBM Spectrum Accelerate
Scale-out Object
IBM Cloud Object Storage
Virtualized Block
IBM Spectrum Virtualize
Non-IBM
storage
Traditional
IBM storage
High IOPS
All Flash
ServersDisk Cloud
Tape Economics
IBM Spectrum Archive
For IBM Internal & Business Partners use only
IBM Spectrum
Copy Data Management
Comprehensive SDS offerings
Software, Appliance and as-a-Service
9

10. IBM Systems
Storwize V5030F Storwize V7000F Storwize V9000 FlashSystem
A9000
FlashSystem
A9000R
DeepFlash 150
DeepFlash ESS
DS8888
Entry / Mid-Range Mid-Range Virtualizing the DC
Cloud service providers
Simplified management
Flexible consumption model
Virtualized, enterprise-class, flash-optimized, modular storage
Enterprise class heterogeneous data services and selectable data reduction
Full time data
reduction
Workloads: Cloud, VDI,
VMware
Large deployments
Full time data
reduction
Workloads: Mixed and
cloud
Big Data
High capacity
High density
High End Server
z/OS
Power HA
Power i HA
Enhanced data storage functions, economics and
flexibility with sophisticated virtualization
SVC
IBM FlashCore™ Technology Optimized
Extreme performance
Targeting database acceleration &
Spectrum Storage booster
FlashSystem 900
Application acceleration
Comprehensive Flash solutions
10

11. IBM Systems
IBM Spectrum
Storage Suite
Spectrum Protect
(support for IBM Cloud
Object Storage &
compression)
Spectrum Scale
(Transparent Cloud Tiering)
Spectrum Control
(Spectrum Scale and IBM
COS in cloud)
FlashSystem A9000/R
feat. New GUI
IBM Spectrum Virtualize
as SW for x86
Spectrum Control
(Show/chargeback)
Spectrum Virtualize
(Transparent Cloud Tiering)
Spectrum Protect
(AWS S3 support)
11
More and more hybrid each quarter (2016 partial list)

12. IBM Systems 12
4Q 2016: What’s new for hybrid cloud
• Transparent Cloud Tiering
• Move snapshots simply, securely (encrypted), and efficiently (compressed) to
the cloud
• Supports Spectrum Virtualize family (Storwize V5/V7, FlashSystem V9000,
SVC, VersaStack models)
• Existing support: Spectrum Scale and Spectrum Protect
IBM Spectrum Virtualize
IBM Spectrum Scale
IBM Spectrum Control
IBM Spectrum Control Storage Insights
• Cloud Data Sharing
• Manage on- and off-premises storage as a single pool
• Policy-driven replication and synch
• Share (=move data) among clouds, on- and off-premises
• Spectrum Control
• Chargeback reporting for IBM Cloud Object Storage
• Storage Insights
• Multiple sites consolidated onto 1 dashboard for simplified administration
Additional details in backup slides

13. IBM SystemsIBM Systems
Common cloud workloads
&
Starting points
| 13

14. IBM Systems
on-premises off-premises
Cognitive, Cloud and
Enterprise Apps
Physical / Virtual
Hybrid data
protection
management
Spectrum Protect
replication
1) Disaster recovery and backup
Amazon
• Protect workloads
• DR in the cloud
Up to 53% savings
Backup as a Service
IBM Resiliency Services
IBM Business Partners
or
Client-managed
Protect cloud workloads
Store data in the cloud
Provide DR from the cloud

15. IBM Systems
Speed Space
PublicHybridLocal
Off-PremiseOn-Premise
Traditional Storage
Up to 80% savings
2) Object storage

16. IBM Systems
Integrated appliance
& other clouds
3) Mission critical applications (block)
X86 (DIY)
on-premises off-premises
IBM Spectrum Accelerate
Rapid deployment
IBM Spectrum Virtualize
IBM Spectrum Accelerate
IBM Spectrum Accelerate
IBM Spectrum Virtualize
30 minute deployment
Cloud-friendly integration
Simple scaling
Next-gen GUI for efficiency
IBM Spectrum Virtualize
Transparent cloud tiering
Support for ~400 storage systems
Investment extension
Ideal for easy tiering
IBM Spectrum Virtualize
IBM Spectrum Accelerate

17. IBM Systems
TapeFlash Disk Object
& other clouds
Partner-managed
clouds
4) File
on-premises off-premises
Transparent
Cloud Tiering
Up to 90% savings

18. IBM Systems
Who’s building hybrid clouds with IBM Storage?
 Challenge: Maintaining a competitive edge and #1 brand equity while keeping a razor
sharp focus on the core of the business, grapes (NOT technology)
 Why hybrid cloud: Welch’s built a hybrid cloud, keeping mission critical workloads
such as Oracle on-premises and off-loading non-mission critical workloads to a cloud
 Cloud storage building blocks: FlashSystem, XIV, Storwize V7000
 Benefits: Dramatic cut in mgmt costs and footprint; driving new revenue streams
 Challenge: Providing organizations with a way to modernize legacy data protection
 environments in the face of growing demands
 Why hybrid cloud: Cobalt Iron leverages a hybrid cloud with IBM Spectrum Protect
alongside IBM storage solutions, running millions of monthly backup jobs economically
 Cloud storage building blocks: IBM Spectrum Protect, IBM Spectrum Scale,
FlashSystem, Storwize V7000
 Benefits: 75% lower capex; 92% faster restore times
 Challenge: Help accelerate cures for various forms of cancers by building a Genomics
Commons to share information about treatments and results (=Precision Medicine)
 Why hybrid cloud: Initially, the Commons is an on-prem cloud and is expected to
evolve into a hybrid cloud as the repository grows and institution participation grows
 Cloud storage building blocks: IBM Cloud Object Storage
 Benefits: Simply and highly scalable into exabytes, secure, and lower TCO
Learn more: Clip // Case study
Learn more: Clip // Case study // IBM Edge General Session
Learn more: Clip

19. IBM Systems
$1 Billion
SDS Investment
$1 Billion
Flash Investment
#1
Hybrid cloud
(Synergy)
#1
Flash
(Gartner)
#1
SDS
(IDC)
48
data centers
$10.2B
revenue 2015
7
cloud acquisitions
in 2015
IBM Storage & Cloud leadership

20. IBM Systems |
1
Future MadeFuture Made | 20IBM Systems
Elan Freedberg
Market Engagement Team, Cloud Lead
IBM Storage and Software Defined Infrastructure
Twitter: @elan406
Blog: datascopes.wordpress.com

21. IBM SystemsIBM Systems
Introducing IBM Spectrum Virtualize Transparent Cloud Tiering
Interfacing cloud storage into an existing on-premises storage environment
• Preserves performance of local storage
• Preserves agility of deployment of cloud storage
• Preserves simplicity of configuration across
many host types
• Uses existing SAN configuration skills
Almost 400 storage systems from IBM and others
Announced: November 2

22. IBM SystemsIBM Systems
IBM Spectrum Scale: Cloud Data Sharing
Policy-driven data movement for hybrid cloud
Managed data sharing
• Policy driven replication and
synchronization
• Granular control:
type, action, metadata or heat
Bridging cloud and file
• Storage-to-storage
• Data and metadata
Automated data movement
• Secure, reliable connection
• High-speed and scalable
• Clustered configurations
IBM Spectrum Scale
• High-performance file, object and HDFS
• Clustered, tiered and scalable
• Bridge legacy applications and new workloads
Cloud storage
• Cloud native applications
• Dev/Ops development
• New workloads
Under embargo until announced
Announced: November 2

23. IBM SystemsIBM Systems
IBM Spectrum Scale: Transparent Cloud Tiering
Single namespace and control of data placement for hybrid cloud
Intelligent data placement
• On or off-premises objects
Policy driven tiering
• Managed data placement or
migration of cold data
Automated data movement
• Recall on user demand
IBM Spectrum Scale
• High-performance
• Single namespace
• Unified file, object and HDFS
• Encrypted
• Secure data in cloud
Announced: July 26