Transitioning2Digital.2009 09 17

Maria Ruotolo Web Strategist Program Lead for Digital Opportunity Identification & Social Media for the Global Web Channel at IBM Transitioning from Traditional to Digital

Tell me a little about yourselves! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This talk is for you. Let me know why you are interested in this topic and what you want to get out of this session!

What we can cover today ,[object Object],[object Object],[object Object],[object Object],[object Object],This deck is a guideline for a discussion, not a sermon. Please interrupt and ask questions!

What is the permanent state? Change. Everything changes. Nothing remains without change. - Buddha ? ? ?

Why does change feel bad? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: Who Moved My Cheese? by Spencer Johnson and Kenneth Blanchard

Try not to panic. ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the critical skill? Adaptability. ,[object Object],[object Object],More on this topic: 21 st Century Workplace: Keys for success learningaccount.net

So you are ready to adapt. Now what?

Do what you are doing today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: Getting Things Done by David Allen

Recognize there are many paths to digital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My transition was a natural evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],EXTERNAL FORCES – ECONOMIC / TECHNOLOGY / TRENDS Core skills Visual Communication Critical thinking Problem solving

My transition story Basic Skills Art Illustration Painting Drawing Graphic design Informational Wayfinding Merchandising Promotional Exhibit Customer Experience Design Management Art Direction Project Management Team Building Teaching & training User Experience Web UI Web UE & IA Web Strategy Social Media Best Practices Standards Training materials Business Strategic Planning

Education and training were key enablers Basic Skills Art Illustration Painting Drawing Graphic design Informational Wayfinding Merchandising Promotional Exhibit Customer Experience Design Management Art Direction Project Management Team Building Teaching & training User Experience Web UI Web UE & IA Web Strategy Social Media Best Practices Standards Training materials Business Strategic Planning Formal education Informal training On the job

The job changes themselves were enablers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: About.com’s Career planning section careerplanning. about.com

Tips: Looking for a “digital” job ,[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: Linkedin Groups Web or Social media versions of Forbes FastCompany Working Mother Recommendation: Post questions in twitter and linked in to get collective advice!

Tips: Looking for a “digital” job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: Talk to Elaine Lee! Search on “finding a job in social media ” (tons of results) Search on “networking ”

Tips: Looking for a “digital” job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: Johnson O’Connor Research Foundation jocrf.org Clifton Strengths Finder strengthsfinder.com Go Put Your strengths to work by Marcus Buckingham

Tips: Looking for a “digital” job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: Go Put Your strengths to work by Marcus Buckingham 5 Personal Core Competencies for the 21st Century by Sean Silverthorne - blogs.bnet.com

Tips: Starting a “digital” job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More on this topic: The 7 Habits of Highly Effective People b y Stephen Covey For fun: Outliers: The Story of Success by Malcolm Gladwell

Stay connected ,[object Object],[object Object],[object Object],[object Object],[object Object]

Transitioning2Digital.2009 09 17

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