BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
Print design checklist landscape view
1. Design checklist
Here are some points to consider when you're designing your own publication.
Who is your audience?
What is the purpose of your publication?
Based on these:
What format (page size, number of pages etc) is appropriate?
What grid should you use (how many columns to a page)? The more columns you have, the more flexible you can be in your use of
pictures and text blocks.
General rules
Consider hierarchy: what needs to be big? What needs to be small?
Ensure a clear contrast in size between items (whether images, text blocks or type)
Use good pictures big!
Make it obvious what relates to what else on the page.
Align items carefully (horizontally and vertically); fit stories into rectangles, not irregular polygons.
Try to combine consistency with variety - for example, by using different sized pictures with a consistent typestyle and grid.
Type
Decide whether your typefaces will be serif or sans-serif. Consider using serif for text and sans-serif for headings.
Think about the image conveyed by a typeface (Bembo is 'classic', Futura is 'modern').
Use a limited number of different typeface families together, preferably no more than two.
Don't use two similar typeface families together. Bembo and Times look terrible with each other, Bembo and Futura look
much better.
Be consistent in your use of bold, italics, and so on (and don't use too many variations).
Select the type size carefully. Too small is unreadable, too large takes up too much space. Around 9 to 12 point (depending
on typeface and audience) is usual for text.
Type spacing and alignment
Choose appropriate line spacing (leading). If your lines are too close together your publication will be very hard to read. Try
increasing the leading and reducing the type size.
Consider whether your type should be ranged left, ranged right, centred or justified.