Google one today strategy

1. “ONE TODAY”
DIGITAL
STRATEGY
Egypt Eaddy

2. As one of the largest online technology companies Google has a large
social media presence. Google not only utilizes other entities for social
media but has formed its own social media platform.
Google also has an application called “One Today”
This application is a google initiative that gives people the ability to donate
to large and small grassroots organizations.

3. ONE TODAY
 Increase brand
awareness
 Increase amount of
donations and donors
 Through blog post and
content creation
Google could increase
the amount of users and
donations for many
organizations.

4. AUDIENCE PERSONA
 Jane Jackson
 The young professional
 Age 25-40
 No children
 Single
 Jane is very active on social
media and uses it in her
personal and work life.

5. CONTENTOFFERS
Content posted on Social Media
platforms focused around “feel good”
videos of humans doing great things for
other humans.
After watching these videos she will be
given the chance to go to the landing
page for Google One Today.

6. BLOG POST
Jane will be featured as a key
contributor to the be Spartan
green campaign. This post will
feature pictures and video from
her visit to MSU and help in a be
Spartan green clean-up day
initiative.
Jane Goes Green
The Google blog will post stories of Google
One Today users who have visited the
organizations they have donated too.

7. SOCIAL MEDIA ADVERTISING
Sample advertisement
“You know google has all
the answers. Answer the
call to service with the
Google One Today App.
Click the link to download
now.” Twitter Campaign: Use
Google One Today to
help make the world a
better place
Facebook
Campaign:
Download the
Google One
Today App

8. Email Marketing
 When users sign up for
the applications after
watching a video they
will be asked to enter
their email.
 Emails sent bi-weekly

9. METRICS
Videos Watched
Emails sent/opened
New client list
Social media
engagement

10. BUDGET
 Content Marketing: $10,000 –
Video promotion
 Social Media Advertising:
$10,000 – SEO($5,000) &
Increasing social media
presence and ads($5,000)
 Blog Post: $5,000
 Email Marketing: $5,000