This document outlines Efren Domagas's 20-year marketing plan to inspire others as a "Frend". The plan involves defining his roles as a Christian follower, family man, mentor, health advocate, and good human being. It also includes daily monitoring of 12 marketing steps like assessing his strengths in leadership and mentoring, finding a niche in leading people to goodness, building his brand through consulting and inspiring others, and sharing his journey online to create a legacy over the next 20 years. The ultimate goal is to use his skills to inspire and transform others into good human beings through his daily efforts.
1. 20 Year High Performance, Highly Personal
Marketing Plan for FREND Efren
Efren B. Domagas
2. My Z: Describe Your Ultimate Outcome for
Each of Your Product Roles
Picture of Z
For Role 1
Picture of Z
For Role 2
Picture of Z
For Role 3
3. High Performance, Highly Personal Hyper-
Road to Inspire Others
A. Daily Rounds
1. Vision/ Mission
2. Roles/ Strokes
3. 12 Point Game Plan
4. Match Statistics monitoring
B. End in Mind
Frend- A Good Human Being
4. I align daily…
VISION/ MISSION
My purpose in life is to use daily my God-given
leadership and mentoring skills to INSPIRE and
LEAD others to become good human beings in
a world full of wickedness and competition.
5. Winning means doing 5 roles/
strokes well daily
1. Christian Follower
2. Family Man
3. Mentor
4. Health Advocate
5. Good Human Being
Relevant
Picture/s
6. Winning means doing 5 roles/
strokes well daily
1. Christian Follower
2. Family Man
3. Mentor
4. Health Advocate
5. Good Human Being
Relevant
Picture/s
7. Winning means doing 5 roles/
strokes well daily
1. Christian Follower
2. Family Man
3. Mentor
4. Health Advocate
5. Good Human Being
Relevant
Picture/s
8. Winning means doing 5 roles/
strokes well daily
1. Christian Follower
2. Family Man
3. Mentor
4. Health Advocate
5. Good Human Being
Relevant
Picture/s
9. Winning means doing 5 roles/
strokes well daily
1. Christian Follower
2. Family Man
3. Mentor
4. Health Advocate
5. Good Human Being
Relevant
Picture/s
11. Marketing Plan for Life
consists of 12 Steps
1. Define Business-
2. Assess Market- Capitalize on Strength
3. Identify PTM- Discovering Real Me
4. Launch Strategy- Find Niche & Risk
5. Weather PLC (Product) Life Cycle -
6. Balance Mix- Build My Brand
7. Expand Reach (Place) - Create My Legacy
8. Campaign Ad (Promo)- Reawaken Creativity
9. Plan Distribution (Place)- Share Time & Energy
10. Achieve Sales- Reach Goals
11. Analyze P & L- Keep Score
12. Seek Opportunities- Make Dreams Real
12. Frend’s
Marketing Plan for Life
1. Define Business: Who Am I?
Ø I am Efren, your Frend
2. Assess Market: Capitalize in Strength
Ø My leadership and mentorship skills
3. ID PTM: Discovering Real Me
Ø Excel in 5 roles as Christian follower, family man,
mentor, health advocate, and good human being
4. Launch Strategy: Find Niche & Risk
Ø Leading and Mentoring people to become good human
beings
13. Frend’s
Marketing Plan for Life
5. Weather PLC (Product Life Cycle)
ØContinuous learning and mentoring
6. Balance Mix: Build My Brand
ØConsultant in management and real estate
ØInspiring others to become good human beings
7. Expand Reach (Place): Create My Legacy
ØConsulting and mentoring online
8. Campaign Ad (Promo): Reawaken Creativity
ØSocial media platforms
14. Frend’s
Marketing Plan for Life
9. Plan Distribution (Place): Share Time & Energy
ØSharing articles, blogs and videos in Facebook
and Youtube
10. Achieve Sales: Reach Goals
ØMonitor daily, monthly, annually for the next 20
years
11. Analyze P&L: Keep Score
ØAssess quarterly actual vs target goals
12. Seek Opportunities: Make Dreams Real
ØGrab opportunities that expand horizon and lead
to excellence
15. The 20 year journey is worth
every day of it…
Here and Now
49 yrs old
Husband
Father
Consultant
Mentor
Work to earn
Each day is a gift
End in Mind
Healthy 69 yrs old
Happily married
Grandfather
Business Owner
Speaker Motivator
Sharing wealth
Each day is a bonus
16. The daily road to INSPIRE has its
own virtue.
As a Frend, my victory is my mentees’ victory.
However, my ultimate victory is to inspire and
transform them into GOOD HUMAN BEINGS.