CIO Forum, Consumerization of IT, Edwin Marchandwin marchan, 10.05.2009

3. *Consumerization Trend for technology companies and earlier adopters to bring innovation into the consumer market prior to the business markets. Examples: Messaging, Social Networking, Devices, etc… Resulting in a switch of technology power from the work place to the home. As a consequence: employees are now finding that their home based IT is more capable than that provided in their workplace. *David Moschella, Douglas Neal, Piet Opperman, and John Taylor “The ‘Consumerization’ of Information Technology” Leading Edge Forum June 2004

4. Once upon a time on a far away desktop …

5. The world we live in… Surface Social Networking Messaging Work Devices Photos Games TV & Movies Videos Servers Internet Mobiles PCs Netbooks

6. The Business Opportunity Advanced PC Consumers spend up to US$400 on devices

7. I'm a PC and Windows 7 works the way I want! Insert Video Insert Video

8. Windows 7 for Consumers Everyday Tasks Made Easier “make the things I do all the time, every day, easier and faster…” New things possible “make it simpler to connect to my stuff and my other PCs…” Works the Way you Want “make my PC work the way I want it to – fast, stable, responsive…”

9. Thank you!Q&A

Hinweis der Redaktion

Thank you very much for having us.It great to have the chance to be in front of you.
It starts with listening to the customer… Again and again, we will highlight how we have listened and applied this learning to the product we have built.Less is more… Sometimes we tend to overcomplicate and I want to make sure we articulate with a couple of signature things as opposed to the full breadth that ends up just complicating and not getting our message across.Data not opinions… As we picked our positioning pillars and then tighten down messaging and scenarios we highlight, it is based on market testing as opposed to individual opinions.Authentic and humble tone using customer voice wherever possible… In Windows Vista, we tended to get a little “over-excited” and use broad themes like “Wow”Keep the product and marketing message in sync (don’t get ahead of the product or milestones)
This is Windows 1.01  the year is 1985Note the taskbar: This is already quite close to Windows 7 But the notion of having a single simple surface to launch application is important. These icons represents Windows Moving to Windows 3.0, Minimizing Windows into icon on the desktop,But we gave up on the TaskbarAnd we got overlapping windows Windows 95, We see the Taskbar again. And this time there is a real notion of a taskbar. It has a taskbar, a start menu, quick launch, notification area, and basically it is the same familiar we have today.The start menu lot you launch application Quick launch  a taskband to quick launch application… Windows XPThe taskbar introduced taskbar grouping, making the taskbar more space concision. Notice IE is grouped as we have 9 IE running. Start menu introduce the frequent menu.And we added tooltips to the notification area, either you love them or hate them….And finally we are looking at Windows Vista taskbar and desktop Start menu introduce search which is very coolQuick launch as defaultAnd we add gadgets.Count Outlook icons – how many launch surfaces? Well, desktop, notification area, quick launch, start menu MFU. And then there’s the Outlook taskbar button. There are 6 different ways to launch and switch to outlook. It is very redundant and cumbersome and the quick launch is not really launching if outlook is already running. With this short history review we have some additional improvementsToo many launch surfecinfSwitching windows is error-proneRedundancy Too much noiseGrouping and controlling groupsThe media quick access taskbar takes valuable space Arranging Windows is not easy
Best of Breed Execution: World-class experience available on PC + Phone + WebCloud to integrate PC and PhoneAccess all of my stuff and preferences no matter where I amExperience Enabling PlatformOne model across PC, Phone, and WebScalable Business ModelRoyalty based client for Phone and PCServices model that enables offersNew opportunities for differentiation and monetization.
Best of Breed Execution: World-class experience available on PC + Phone + WebCloud to integrate PC and PhoneAccess all of my stuff and preferences no matter where I amExperience Enabling PlatformOne model across PC, Phone, and WebScalable Business ModelRoyalty based client for Phone and PCServices model that enables offersNew opportunities for differentiation and monetization.
With Windows 7, we’ve made hundreds of improvements that give you a better PC experience by:Simplifying everyday tasksMaking it work the way you want it to Helping you live a life without wallsIn short, Windows 7 is designed to make every day easier. Here’s how: