Ed Migut Resume

1. Edward A. Migut
Hoffman Estates, IL 60192
224-567-9065
emigut1@comcast.net
www.linkedin.com/in/edwardmigut
EXECUTIVE PROFILE
Senior Marketing & Product Marketing/Management Leader with diverse expertise in marketing programs
creation and execution, product management, brand management, new business and channel development.
Expert in marketing management and strategic business planning. Highly successful in identifying, planning,
and delivering innovative product and marketing solutions. Skilled in translating assessments of market needs
into cohesive plans of action. Demonstrated leadership in driving and executing impactful business growth
strategies.
AREAS OF EXPERTISE
Strategic Business Planning ● Product-Services Portfolio Management ● Product & Service Marketing
Brand & Category Management ● Strategic Alliances ● Partner Business Development ● New Business
Development ● Product Lifecycle Management ● Software Product Management ● P & L Management
Marketing Programs ● Market Opportunities Vetting ● Channel Management ● Channel Marketing ● Voice
of the Customer (VOC) ● Business Case Creation/Analysis ● Cross Functional Teams ● Project Management
Product Development ● Market Research ● Competitive Analysis ● Professional Services
WORK EXPERIENCE
SR MANAGER, GLOBAL PRODUCT MANAGEMENT 2013-2016
RF IDeas, Inc. (acquired by Roper Technologies, Inc. in Nov. 2015) Rolling Meadows, IL
A $50 million global innovator of badge based authentication/identification wireless reader solutions for smart
cards. Developed and implemented strategic global new product, marketing and business development
initiatives, generating $15 million in new revenue.
• Created and built the organization’s Product Management & Product Marketing functions from the ground up
• Drove business strategy and plans to achieve short and long term revenue and profitability goals globally
• Built cohesive go-to-market marketing strategies, resulting in a 25% growth in new business
• Managed product line life cycle, portfolio, and strategic roadmaps from strategic planning to implementation
• Created market requirements documents (MRDs) that drove development efforts
• Launched 8 new products/solutions globally in key market verticals that increased margins by 30%
• Assembled business cases, performed financial analysis and needs assessments for market launches
• Lead Marketing, Product Management and Business Development teams to increase market share by 10%
•Identified, vetted and prioritized new products and integrated applications through customer/partner engagement
•Lead cross-functional product launch planning: sales process, demand generation, content generation, promotion,
and sales enablement
SR MANAGER, PROFESSIONAL SERVICES PRODUCT MANAGEMENT 2012-2013
Tellabs, Inc. (acquired by private equity firm & restructured) Naperville, IL
Developed, implemented and drove global professional service initiatives generating $52 million in revenue for
this $1.7 billion global provider of voice, video and data services. Managed a global P/L of $35 million.
•Utilized advanced product lifecycle, product marketing and product line management expertise to develop business
plans, roadmaps, marketing strategies, and sales forecasts for Tellabs’ Professional Services Portfolio
•Developed and marketed the business services portfolio, increasing portfolio revenue by 25%

2. •Researched, created, and launched four new professional services globally, generating $7 million in new revenue
•Conducted account mapping and strategic sales planning activities, increasing sales rates by 15% globally
•Assembled business cases, performed financial analysis and needs assessments for new service initiatives
•Created marketing plans, collateral, white papers, and case studies to drive Tellabs’ global brand
SR GLOBAL PRODUCT MANAGER 2007-2011
Zebra Technologies, Inc. Vernon Hills, IL
Drove global new product, service and business development initiatives generating $150 million in revenue for
Edward A. Migut
this $900 million global Fortune 500 manufacturer of specialty digital printing and supply chain solutions.
Developed and managed the corporate flagship high performance/high margin printer line globally.
• Identified and championed new product/business opportunities globally, resulting in $63 million in new revenue
• Designed and executed go-to-market strategies and marketing plans that increased portfolio value by 33%
• Created business cases, performed financial analysis and needs assessments for new business initiatives
• Set strategic direction for partnership opportunities and successfully expanded channel relationships
• Drove studies and “Voice of the Customer” (VOC) market research used in building product/business roadmaps
• Increased sales and surpassed corporate revenue objectives by 25% and margin objectives by 20% annually
• Applied advanced product lifecycle, product marketing and product line management expertise to develop
business plans, roadmaps, marketing strategies and sales forecasts for global printing solutions
DIRECTOR, CHANNEL PARTNER MANAGEMENT 2005-2007
MTM Technologies, Inc. (National IT/Communications Solutions Provider) Lincolnshire, IL
Maximized revenue generation by creating, implementing, and managing business initiatives totaling $23
million annually. Managed strategic and key partner programs to grow the organization nationally with key
partners such as Cisco, Avaya, Nortel, Symantec, RSA Security, and others.
•Managed $65 million partner product/service portfolios, roadmaps, and channel programs to grow the business
•Built strategic product marketing strategies that drove an increase of $15 million in new revenues
•Leveraged partner programs to increase revenues by 25% using demand generation, MDF, and COOP funds
• Identified, developed, and managed channel partners in creating and executing national go-to-market plans
•Evaluated partnership opportunities and negotiated partner alliance agreements, adding $55 million in new revenue
DIRECTOR, INFORMATION & COMMUNICATIONS TECHNOLOGIES 2001-2005
CompTIA (Computing Technology Industry Association) Oakbrook Terrace, IL
Assembled, led and managed two strategic business units composed of Internet telephony (VoIP/CT) OEMs,
VARs, distributors, systems integrators, and solutions providers; Created and executed the business unit’s
strategic plan with a budget of $10 million annually; Full P/L responsibilities with 8 direct reports.
• Identified and expanded strategic accounts; designed and implemented value-add channel programs for clients
• Drove sales initiatives & developed new client relationships, resulting in a 25-45% increase in revenues annually
• Increased client base from 150 to 800 clients in a 26 month period through strategic account engagement
• Built and managed global business initiatives/programs designed to penetrate key markets by 50%
DIRECTOR, MARKETING AND BUSINESS DEVELOPMENT 2000-2001
Tallgrass Communications, Inc. Oakbrook Terrace, IL
Developed and managed information and communication technologies products and services for this start-up
integrated communications provider (CLEC). Designed aggressive marketing plans using pricing, distribution,
positioning, and sales strategies that grew market share 10% in the Midwest region.
SR PRODUCT/BUSINESS DEVELOPMENT MANAGER 1996-2000
US Cellular Corporation Chicago, IL

3. Directed product, marketing, and business development activities to create and launch service provider
communication solutions. Drove sales activities of new and existing business ventures with a budget of $25
million and annual revenues of $250 million.
• Generated $35 million in revenue from new business opportunities and increased profitability by $9 million
•Developed and executed business strategies for marketing programs exceeding revenue targets by 33% annually
•Led marketing strategy, branding, and communications cross-functional teams to expand customer adoption of
programs, products, and services, resulting in a $13 million increase in annual revenues
• Presented with the President’s Club Award for generating $10 million+ in revenue from new program launches
EDUCATION
MBA, Marketing & Finance (double major)
DePaul University, Chicago, IL – Kellstadt Graduate School of Business
Bachelor of Science, Marketing & Finance (double major)
DePaul University, Chicago, IL – Kellstadt School of Business