The document discusses SolaVei, a social networking and commerce platform that offers mobile phone service. It outlines SolaVei's business strategy and how it creates value through environmental scanning of internal and external factors. SolaVei's competitive advantages are described as paying members for referrals, no contracts or credit checks, and flexible pricing plans. The document then lists SolaVei's guidelines for measuring the effectiveness of advertising campaigns and strategic effectiveness, including guidelines for impressions, clicks, video, and rich media. It concludes by asking how effective SolaVei's measurement guidelines are.

1. An Edward Charfauros
Presentation
Environmental Scanning

2. About
A social networking and
commerce platform
offering unlimited 4G
nationwide voice, text,
and data mobile phone
service….
Contract-free without
credit checks which
pays its members back
for adding new
customers.

3. How SolaVei creates value and sustains its competitive
advantage through its business strategy
Environmental scanning SolaVei’s internal and external
environments
Determining SolaVei’s competitive advantages and
strategies
SolaVei’s measurement guidelines that verify its
strategic effectiveness
How effective are SolaVei’s measurement guidelines
Your Plan or Summary Layout
Topic 1
Topic 2
Topic 3
Topic 4
Topic 5

4. Environmental scanning SolaVei’s internal and external
environments
• Economic
• Situations
• Industry
• Potential Pitfalls
• Political
• Events
• Regulatory
• Emerging Issues
• Social
• Relationships
• Technological
• Trends

5. Determining SolaVei’s competitive advantages and strategies
Strategies
1. Creating a personal dialog with customers
2. Offering data
3. Offering data plans matching mobile lifestyles
4. Enabling flexibility
5. Adopting new business models
6. Varying approaches

6. • Pays its member for referrals
• No contracts
• No credit checks
• One monthly cost or FREE
• Ad avoidance
• Member promotions
• Social network platform
• Member awards, incentives,
and rewards
How SolaVei creates value and sustains its competitive
advantage through its business strategy
Value Sustainability

7. SolaVei’s measurement guidelines that verify its strategic
effectiveness
• Ad Impression Measurement Guidelines
• Ad Campaign Measurement Process Guidelines
• Ad Verification Guidelines
• Audience Reach Measurement Guidelines
• Click Measurement Guidelines
• Digital Video Ad Measurement Guidelines
• Mobile Web Advertising Measurement Guidelines
• Rich Media Measurement Guidelines
• Rich Internet Application Guidelines
(IAB, 2012)

8. How effective are SolaVei’s measurement guidelines
• Effective
• Not Effective

9. References
• PR Newswire. (2012, September 21). Solavei
launches nationwide, delivering the first mobile
service that pays consumers. Retrieved from
http://marketresearch.ulitzer.com/node/2371977
• Cadwgan, N., & Diquélou, C. (2012, April 30). Key
strategies to grow mobile broadband revenue.
Retrieved from http://www2.alcatel-
lucent.com/enrich/en/v6i2/key-strategies-to-
grow-mobile-broadband-revenue/
• SolaVei. (2012, Oct). How it works. Retrieved from
http://www.solavei.com/chozen
• IAB. (2012). Measurement guidelines. Retrieved
from
http://www.iab.net/guidelines/508676/guidelines

10. Question Session