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Numbers, Targets, Budgets, Bums on 
Seats … Learning, Culture, Development 
Implementing & Measuring Admissions Success within 
Different Regions and Programs 
Dr. Fergal O’Brien, Assistant Dean Postgraduate Studies, Kemmy Business School, University of Limerick, 
IRELAND
 Measurable 
 Intake Targets 
 Diversity 
 Awards 
 Salaries 
 Not so Measurable (even if we think we can!) 
 Learning 
 Self-Development and Self-Awareness 
 Career Development and Career Awareness 
 Salaries 
Admissions Success
 Kemmy Business School 
 Target USA 
 Motivation KBS - Learn More:Live More:Be More 
 Strategy 
 Results 
A “Case Study” - KBS

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Implementing & measuring admissions success within different regions and programs

  • 1. Numbers, Targets, Budgets, Bums on Seats … Learning, Culture, Development Implementing & Measuring Admissions Success within Different Regions and Programs Dr. Fergal O’Brien, Assistant Dean Postgraduate Studies, Kemmy Business School, University of Limerick, IRELAND
  • 2.  Measurable  Intake Targets  Diversity  Awards  Salaries  Not so Measurable (even if we think we can!)  Learning  Self-Development and Self-Awareness  Career Development and Career Awareness  Salaries Admissions Success
  • 3.  Kemmy Business School  Target USA  Motivation KBS - Learn More:Live More:Be More  Strategy  Results A “Case Study” - KBS