Learn how to set up a LinkedIn profile, company page and group as well as tips to keep in mind while posting.

1. www.educate2motivate.com
Educate2Motivate
Marketing Webinar Series
Copyright © 2013. Educate2Motivate, LLC

2. Today’s Presentation
How to Build a LinkedIn…
• Profile
• Company Page
• Group
LinkedIn & Compliance
Tips to Remember
Don’t Forget to Follow Us:

3. Poll
Do you use LinkedIn for business purposes?
 Yes – I have found success
 I’m trying
 No – I don’t know enough about the platform

5. Putnam’s Findings…
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6. LinkedIn Profile:
Basic Information
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7. Optimizing Your Profile
Adding a profile
picture increases
your chances of
being seen by 7x
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8. Background
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9. Experience
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10. Skills & Expertise
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11. Publications & Certifications
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12. Volunteer Experience & Causes
Show people
what you care
about
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13. LinkedIn Company Page
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14. Setting Up a Company Page
Company logo
100x60 pixels
Cover photo
646x220 pixels
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15. Company Page:
Basic Information
Specialties | Headquarters | Website | Type | Founded | Industry | Company Size
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16. Company Page:
Products & Services
Banner Image
•
•
646x222 pixels
Up to 3
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17. Adding a Product or Service
100x80 pixels
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18. Adding a Product or Service
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19. Adding a Product or Service
Marketing Consultants
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20. Adding a Product or Service
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21. Company Page:
Analytics
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22. Analytics
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23. Analytics
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24. Poll
Are you a member of any
LinkedIn Groups?
 Yes
 No

25. Nearly one-half (45%) of all leads to websites arriving from
LinkedIn are first-time visitors.
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26. LinkedIn
Groups
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27. LinkedIn Groups
A
-
place for members in the same industry to:
Share content
Network with others
Ask questions
Start conversations
Become thought leaders
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28. Discussion Tab
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29. Promotions Tab
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30. Jobs
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31. Group Managers
• Change Settings
– Public vs. Private
– Approval required to join
– Approval of posts
– Invited vs. Join
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32. LinkedIn & Compliance
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33. LinkedIn & Compliance
Suggestion 1:
Get your profile
approved by
compliance
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34. LinkedIn & Compliance
Suggestion 2:
Once approved,
gather all content
you wish to publish
and submit to
compliance
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35. LinkedIn & Compliance
Suggestion 3:
Document &
archive all
activity on
LinkedIn
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36. LinkedIn & Compliance
Suggestion 4:
Turn the
recommendations
feature off
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37. LinkedIn & Compliance
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38. LinkedIn & Compliance
Suggestion 5:
Turn the
endorsements
feature off
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39. LinkedIn & Compliance
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40. LinkedIn & Compliance
Suggestion 6:
Display any
disclosure
statements on
your profile
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41. Tips
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42. Post regularly to your LinkedIn profile,
company page, your group & to other
groups.
Tag company page or
contacts in posts
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43. Join groups
Follow influencers
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44. Endorse others
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45. Shorten Links
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46. Questions or Comments?
Email Us: e2m@educate2motivate.com
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47. Be sure to
answer our
exit question!
Call Us: 888-461-0000