In this slide deck, we explore the differences between Brand, Branding and Marketing. A Brand is an idea created in the minds and hearts of consumers derived from the experience of all the touch-points that he or she has with a business. Branding, on the other hand, is a proactive commitment to creating clear brand promises, communicating them in the most efficient way and living up to them to customers every single day. Branding is who you are, Marketing is what you do. The essentials of Branding begins with answering key questions about yourself, and telling a story that is unique to you, and you alone. This then translates into marketing strategies which will carry your unique tone, ideals and personality. In this current world where there is a multitude of voices shouting for attention, how do you stand out? -------------- Lever & Punch is a Branding, Marketing and Design Consultancy established since March 2014. We are a bunch of rebellious creatives and geeky marketers driven by a love for the artistic and scientific. Our tagline “leading conversations” anchors our commitment in helping our clients to devise engaging content and create critical connections that enables them to converse with their customers. We leverage on content, social media and data science tools to tap on online conversations and generate market intelligence that empowers better business decisions in brand positioning and marketing. For more of us, please visit our website at www.leverpunch.com or drop us a note at enquire@leverpunch.com