Don't launch your community until you know how to get people interested in your conversation, how to get them signed up, and get them participating in your online community. If you launch without these secrets to success, you launch with a big bang followed by a big flop and letdown.

1. 1
Avoid the
Post-Launch Flop
Best practices for making your collaborative Website
support your vision, your company and your team.
Without driving you mad in the process.

2. 2
What is EditMe?
 Easiest way to create collaborative websites
 Use EditMe for business websites, private
intranets, online communities, classroom sites, project
team sites - just about any type of web site you need.

3. 3
Who are we?
Matthew Mamet Jeff Cutler
Head of Customer, EditMe Content Creator, Social Media
Strategist
Twitter.com/msmamet
Twitter.com/jeffcutler
www.EditMe.com
www.JeffCutler.com

4. 4
Quick Poll
Are you blogging for your
business today?

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Content is Value
But to whom?

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Define Your Audience
Define Your Goal
Define Your Content

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No Islands!

9. 9

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Solo rhymes
with “OH NO!”
DO NOT GO IT ALONE!

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Steps to Success
in Content Creation

12. 12
Assemble a Team
Have a Plan
Focus on Motivation
Open Your Doors
Think of Content Consumer

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TEAMWORK

14. 14
EDITORIAL
CALENDAR

15. 15
BRAINSTORM
LISTEN
DERIVE

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PASSION

17. 17
WELCOME MAT
GUEST POSTS
BUILD ON OTHERS

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MULTI-MODAL
Audio/Video/Micro/Social

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Then get rolling.
Determine a regular schedule
and maintain it.

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EMPATHY
Become your audience and
read your material.

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Ask Us Questions!
http://twitter.com/jeffcutler
http://twitter.com/msmamet
http://twitter.com/EditMe
http://Facebook.com/EditMe
Next Week: Engaging your Customers Across
the Social Web
with Aaron Strout, CMO of Powered, Inc.
Register now at: http://ow.ly/1LWMW