It’s 2018, and link building is still considered critical in the world of digital marketing, especially when it comes to getting your website to rank highly in the SERPs organically. Yet there are still many businesses who are either using out of date practises or who aren’t link building at all.
Of course, backlinks are, admittedly, only one of a hundred different ways to improve your ranking on Google, however, using backlinks is still considered one of the crucial ranking factors in SEO. While Google’s algorithm continues to evolve, changing the course of SEO, backlinks are still highly regarded by Google, with Google’s bots using backlinks as their number one ranking factor when measuring a site’s trustworthiness and authority.
With that said, though, backlinks have adapted over the years. Gone are the days when quantity over quality was all that mattered, and instead Google is now looking for quality link building methods as opposed to a high volume of ‘spammy’ links. Nowadays link building takes more time and effort, but the final payoff is still worth all this extra effort.
For those who are either struggling with their current link building strategy (perhaps it once worked but is now starting to suffer), looking to refresh their methods, start their first SEO campaign, or are simply looking to better their knowledge on the subject, here are the link building methods that still continue to work in 2018.
2. Reciprocal
Linking
Links are all about quality and user
focus, and so your links need to be
offering something of substance. If
your reciprocal linking makes sense
and doesn’t come across as forced,
then link exchange is a valid
method of backlinking to your
website.
3. Be 100%
Natural
with Your
Anchor
Texts
Over-optimised anchor text can spell trouble for
your website’s integrity, and so you need to take
the time to study the best anchor texts for the
job. While there are many anchor texts out there
to choose from, if you select one that comes
across as too forced (because you want a
certain phrase), then Google will penalise you.
4. Paying for High-
Quality Content
Investing in high-quality content and
then using the content to promote
your website is still an ethical and
great means of creating a wealth of
back links to your website.
Great content must be:
• Original.
• Legitimate headlines (clickbait has
finally died out).
• Be actionable.
• Be accurate.
• Provide answers.
5. Thank you!
For more information visit
www.clickintelligence.co.uk
or ring 01242 807842
