Microsoft’s Get Game Smart program is dedicated to educating parents about their children’s gaming habits, allowing them to discuss those habits and ensure healthy gaming activity. As the program grew in influence it was discovered that it could be customized and applied to countries outside its initial launch zone.

1. GetGameSmart.com
Digital
Digital

2. The Challenge
Microsoft’s Get Game Smart program is dedicated
to educating parents about their children’s gaming
habits, allowing them to discuss those habits and
ensure healthy gaming activity. As the program
grew in influence it was discovered that it could be
customized and applied to countries outside its initial
launch zone.
www.getgamesmart.com
Home Page
GetGameSmart.com 2 Digital

3. Our Solution
Edelman Digital took the existing Get Game
Smart website and redesigned it to launch in
multiple countries adding additional regionally
specific information and restructuring the site
to accommodate the additional content. These
additional launches also allowed the creative team
the chance to refresh the whole look and feel of the
website and create additional opportunities to engage
the user with new compelling content. Edelman also
facilitated multiple language translations, creating
versions of the website for the U.S., Canadian, and
European Markets.
Capabilities Utilized
Strategic Research
User Experience
Content Strategy
Art & Design
Copy Development
Programming
Functionality Planning
Information Architecture
Content Management Systems
Digital Video Distribution
Digital Video Measurement
Get Game Smart Ambassadors
GetGameSmart.com 3 Digital

4. Get Game Smart Blog
Family Tools - Complete the PACT
Helpful Hints - Three Easy Steps
GetGameSmart.com 4 Digital

5. About Edelman Digital
Edelman Digital has been an award winning, full service digital engagement agency
since 1995. We do this by creating authentic content, communications and experiences
that earn trust, build community and drive business results.
Integrated digital programs, bridging traditional and social media with online PR and
marketing, are our strength. This includes everything from strategy derived from insights
and research to creative development and execution. Our digital engagement includes
community management, influencer outreach and social media advertising, and our web
visibility initiatives include search engine marketing and optimization.
Through the years we’ve discovered that if you find the story from the consumer you can
tell it back to them in their language—let us help you own that story.
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GetGameSmart.com 5 Digital