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Presentation for Keizai Koho Center by Ben Boyd
- 1. PRESENTATION for KEIZAI KOHO CENTER + by BEN BOYD Global Chair, Corporate Practice
- 2. We are living through profound transformation in the public relations landscape today
- 4. PYRAMID of INFLUENCE Vertical Flow & Controlled Information Old models CEO no longer work BOARD OF in isolation DIRECTORS ACADEMICS TECHNICAL EXPERTS ELITE MEDIA GENERAL POPULATION
- 5. PYRAMID of COMMUNITY Power of Peer-to-Peer & Horizontal Communications GENERAL POPULATION EMPLOYEES ACTION CONSUMERS New models SOCIAL ACTIVISTS are firmly established
- 6. CEO PYRAMID of BOARD OF AUTHORITY DIRECTORS ACADEMICS TECHNICAL EXPERTS DIAMOND of ELITE MEDIA INFLUENCE GENERAL POPULATION The new dynamic EMPLOYEES ACTION CONSUMERS SOCIAL ACTIVISTS PYRAMID of COMMUNITY
- 7. DIAMOND of INFLUENCE Moving forward, as communicators we must consider 3 FUNDAMENTAL SHIFTS in COMMUNICATIONS PARADIGM
- 8. control community content
- 9. control
- 10. Leaders are less trusted today 80% CEO (Global) 70% 67% CEO (Japan) 60% 51% 50% 50% 53% 40% 40% 38% 43% 30% 31% 20% 24% 22% 10% 2009 2010 2011 2012 2013
- 15. community
- 16. Each audience is DIFFERENT… know the community
- 17. Rise of “a person like me” A person like me (Japan) 80% A person like me (Global) 70% 65% 60% 61% 50% 47% 43% 44% 39% 40% 40% 31% 29% 30% 22% 20% 10% 2009 2010 2011 2012 2013
- 18. Today, 7 years after Twitter’s inception… there are 200 million active users creating over 400 million Tweets each day. By comparison, it took 3 years, 2 months, and 1 day to reach the first billion Tweets POWER of peer-to-peer
- 20. content
- 22. “ Every company is a media company ” - RICHARD EDELMAN
- 23. CLOVERLEAF of media Traditional Hybrid channels Owned Social
- 27. “be this Change will never slow again ”
- 28. control CEO BOARD OF DIRECTORS ACADEMICS TECHNICAL EXPERTS ELITE MEDIA content GENERAL POPULATION content EMPLOYEES ACTION CONSUMERS SOCIAL ACTIVISTS community
- 29. Thank you. Copyright ©2013 Daniel J. Edelman, Inc. All rights reserved. All information contained herein is confidential and proprietary to Daniel J. Edelman, Inc. (“Edelman”).