3. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
4. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?
5. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?
A t S p e c t r u m , we
make websites
better, faster & more
effective every day.
6. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?
A t S p e c t r u m , we
make websites
better, faster & more
effective every day.
We also complement the
websites we create with
rock solid marketing plans
& individualized attention.
7. Nearly 87% of small & medium businesses in
the United States say that their most
important digital marketing tool is a website...
So when was the
last time you took
a critical look at
your own Home
Improvement site?
A t S p e c t r u m , we
make websites
better, faster & more
effective every day.
We also complement the
websites we create with
rock solid marketing plans
& individualized attention.
Here are 3 notable before
& after examples every
Home Improvement
professional can learn from:
13. Too
much
white
space
+
Too
little
branding
=
CONFUSION.
Tons
of
copy...
Too
much
to
throw
at
visitors
right
away.
Visitors
couldn’t
click
these
services
to
learn
more.
A
call-‐to-‐
action
is
supposed
to
stand
out,
not
blend
in.
17. Clear,
well-‐positioned
branding.
A
clickable
main
navigation
as
well
as
beautiful
images
that
scroll
to
keep
visitors
interested
and
engaged.
A
call-‐t0-‐action
that
commands
attention
as
well
as
Live
Chat
to
secure
more
leads.
The
right
amount
of
concise
and
compelling
copy.
24. Way
to
many
items
in
the
main
navigation
(decision
paralysis
is
a
serious
conversion
killer).
Talk
about
an
unappealing,
hard-‐to-‐see
quote
form.
If
only
it
generated
leads
as
well
as
it
blended
in
with
the
GREY
background.
Too
much
small,
hard-‐
to-‐read
copy...
again.
It’s
hard
to
make
an
impression
when
your
pictures
are
this
small.
28. A
much
more
Credibility.
manageable
navigation
with
fewer
items.
A
quote
form
that’s
clear,
visible,
and
Larger,
more
asks
questions,
appealing
which
engages
pictures
that
visitors.
come
with
copy
(they
also
rotate).
A
call-‐to-‐action
button
that
is
very
hard
to
miss,
thanks
to
it’s
unique
color.
34. A
banner
that
doesn’t
rotate,
doesn’t
X
engage.
The
color
of
this
call-‐to-‐action
matches
the
site’s
color
scheme.
How
is
it
supposed
to
Small
text
stand
out?
galore!
This
CTA
blends
right
in!
38. Beautiful,
Optional
rotating
appointment
images
setting
(which
that
people
love).
captivate
and
intrigue
visitors.
You
can
actually
make
out
the
call-‐to-‐
action.
Clear,
concise,
and
compelling
copy
( just
like
it
ought
to
be).