3. #ecommercial17 @Impressiontalk
Amazon Echo or
Google Home
(in your home)
Alexa
(on your TV remote)
Siri
(in your pocket)
Cortana
(on your desktop)
Xbox One
(on your gaming
system)
24. #ecommercial17 @Impressiontalk
running shoes for flat feet
running shoes for high arches
running shoes for the treadmill
running shoes for trail and road
running shoes for wide feet
running for underpronation
best running shoes for 2017
45. Running shoes
OUT OF MARKET
how to start running
benefits of running
running tips
running to lose weight
is running bad for your knees
JUST STARTED
how to start running
benefits of running
running tips
running to lose weight
is running bad for your knees
REGULARLY RUN
best running shoes
good running routes
running clubs
strava best results
REGULARLY RUN
marathon
review based
technology
57. Summary
● Be prepared for voice search
● Think about consumer search journeys
● Consider the user guide approach within ecommerce
● Target featured snippets & PAA boxes