Pressure and organisational change in the digital age報告
1. Pressure and Organisational
Change in the Digital Age
Juliane A. Lischka (2015).
Reuters Institute for the Study of Journalism.
Funding supported by the Swiss National Science Foundation.
6. an institutional theory framework developed by the
Nobel laureate North (1990)
the population ecology perspective (Carroll, 1987;
Hannan & Freeman, 1977)
corporate strategy (Ansoff, 1965; Küng, Leandros,
Picard, Schroeder, & van der Wurff, 2008)
the organisational sensemaking process (Weick,
1995; Weick, Sutcliffe, & Obstfeld, 2005).
Theoretical
Considerations
23. Open-to-change culture
Market share now attitude
Profit-seeking organization: freedom to invest
English-language: potential audience and
competition in other country
25. Discussion
Timeline of Online Transformations
《衛報》與《每日郵報》比起《NZZ》、《Ringier》與《Tamedia》來說
更早著手因應科技的變遷,同時對環境的變化以及策略上有著更多元的理解與因應。
The main reason preventing online transformation
瑞士新聞媒體組織對紙媒能力的舊守(residual fit, Gilbert 2006.)、思維保守
(inert mind-set)以及最終缺乏對未來獲利模式的可能性想像。
同時組織的利潤結構受到較少的衝擊也是轉型程度較低的原因。
The main reasons for a more fundamental transformation
英國新聞媒體組織裡進取的(change-enhancing)企業文化與較大膽的投資行為,
以及持續性地主動理解並著手應對環境的變化,對於環境變化的闡釋較為機會主義。
同時廣告收益下降的衝擊。