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Start Ups
Midmarket
Companies
Private Equity
Firms
Company Overview
What We Do
Greenough Consulting Group (GCG) provides
finance, accounting and human resource services
for venture capital a...
What We DoWhat Our Clients Say
“GCG brings their network and
experience to the table which has
been invaluable to m>Path a...
Services
Financial Consulting and Services
• Strategic consultation to management
• Equity/debt fundraising
• IPO preparat...
Trusted. Experienced. Hands-on.
Trusted
•  500+ companies
•  100+ private equity
firms
•  Reputation for
accuracy, senior
...
Trusted by Private Equity Clients
Trusted by Startups
Trusted by Midcap Companies
Industries
•  Clean technology
•  Consumer products
•  Entertainment and media
•  Food and beverages
•  Life sciences
•  O...
Hands-on
CFO Services
•  Full-service accounting and finance
functions
•  Board and other presentations/
packages
•  Strat...
Trusted. Experienced. Hands-on.
Our Leadership
•  25-30 years experience
•  Personally dedicated advisors
•  Professionals...
The Rising Stars of Our Firm
Our Team
•  Dedicated to personal client service
•  Passionate about the evolution of technol...
A Firm with Values
Doing whatever it takes.
We constantly strive to be highly responsive, give you
personalized attention,...
Mark Greenough
Business Strategy / Fund Raising / Consiglieri
•  30+ years experience
•  Founder
•  Venture Funds and Star...
Ed Canty
Midmarket Companies / Investment Banking / Turnaround Strategies
•  25+ years experience
•  10+ years at GCG
•  I...
David Jaques
Private Equity / Financial / Services
•  20+ years experience
•  Interim CFO to 25+ clients
•  Former CFO of ...
Leann Proud
Venture Capital / Management Counseling / Benefits &
Administration / Option Plans / Employee Relations
•  15+...
Thank you.
www.greenoughgroup.com
Phone: 650-548-6900
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Greenough Group Company Overview 04.19.2015

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Greenough Group Company Overview 04.19.2015

  1. 1. Start Ups Midmarket Companies Private Equity Firms Company Overview
  2. 2. What We Do Greenough Consulting Group (GCG) provides finance, accounting and human resource services for venture capital and private equity firms, start-ups and midmarket companies. We serve as our clients’ financial and administrative teams offering our services at various levels from Chief Financial Officer to Office Administrator. What makes us different Our experience We leverage our deep collective expertise across a breadth of industries to offer clients the highest quality solutions to their unique financial and business challenges. Because GCG consultants have worked with hundreds of companies at various stages, we understand the needs and opportunities that arise at the often-exhilarating intersection of entrepreneurship and venture. Our people We pride ourselves on our exceptional, hands-on dedication to our clients. Venture capital firms hire us for our expertise in the field, deep understanding of the start-up environment and ability to quickly streamline and automate processes in rapid growth environments. Our integrity We do things the right way and uphold the highest professional standards, whether it’s managing a client’s finances, maintaining compliance with regulatory authorities, or serving as a trustworthy part of your executive team. What We Do
  3. 3. What We DoWhat Our Clients Say “GCG brings their network and experience to the table which has been invaluable to m>Path as we got off the ground. The insight and options they provide has made it easy to get many of our administrative functions in place. We continue to use their services as we scale our organization.” Claus Moldt CEO of m>Path “Working with the Greenough Group has been ideal for De Novo Ventures. Members of the Group function as our virtual CFO and virtual controller. Their input is timely and accurate. We could not be more pleased with the support we have received.” Fred Dotzler De Novo Ventures “GCG understood our unique fund model immediately and added material value right away. We couldn’t be happier with our partnership.” Eric Gonzales Montage Capital “Greenough Consulting Group is supporting our Company with benefit administration and onboarding of employees. Given our current size, it has been beneficial to outsource those services and we have been pleased with the support provided by our dedicated HR manager from Greenough.” Irene Altman Controller, C12 Energy “We have worked with Team Greenough from the day we started the firm. They have been a valued member of the team, seamlessly handling all back office functions and allowing my investment team to focus on the core activities of executing our consumer growth investment strategy.” Scott Potter Managing Partner, San Francisco Equity Partners “GCG is an invaluable part of our team – running our business would have been impossible without them. Everyone we deal with is professional, knowledgeable, responsive, and highly capable. I couldn’t have asked for more.” Gady Nemirovsky Managing General Partner, Inspiration Ventures
  4. 4. Services Financial Consulting and Services • Strategic consultation to management • Equity/debt fundraising • IPO preparation • Capitalization table management • Technical accounting rules implementation • Set-up and multi-state registrations Financial Communications • Business plans and investor presentations • Financial modeling/forecasts • Board presentations and packages Workouts • Forensic accounting • Restructuring • Employee reduction • Asset sale and liquidation • Wind down • Fraud review and forensic accounting M&A support • Due diligence • Deal management Interim/Part-time Support • CFO • Controller • Accounting Manager • Staff accounting/daily bookkeeping • Team management and expansion International • Strategic consultation • Set-up and multi-national registrations • Ongoing management • Tax strategy • Subsidiary establishment • Foreign exchange management • Consolidations Business Administrative Services • Office management • Vendor and facilities management • Benefits administration • Employee relations
  5. 5. Trusted. Experienced. Hands-on. Trusted •  500+ companies •  100+ private equity firms •  Reputation for accuracy, senior attention, and client service •  Financial community recommended Experienced •  60% startups or midmarket companies •  40% private equity funds •  15% located outside the US or have an international presence •  85% referred by other satisfied clients •  45% repeat clients Hands-on •  High-quality executive management dedicated to your success •  Flexible model allows organizations to scale up or down •  Cost-effective for growing organizations
  6. 6. Trusted by Private Equity Clients
  7. 7. Trusted by Startups
  8. 8. Trusted by Midcap Companies
  9. 9. Industries •  Clean technology •  Consumer products •  Entertainment and media •  Food and beverages •  Life sciences •  Other •  Private equity •  Retail •  Semiconductors •  Service •  Technology •  Telecommunications
  10. 10. Hands-on CFO Services •  Full-service accounting and finance functions •  Board and other presentations/ packages •  Strategic consulting •  National and international expansion •  Formation/growth/funding consultation •  Business plans and financial modeling •  Due diligence for mergers and acquisitions •  Management of audit and tax services •  Pre-IPO or sale preparation •  Restructuring or liquidations HR Services •  Payroll and benefits set up and maintenance •  Compensation planning and analysis •  Stock option plan set up and maintenance •  Employment practices for compliance •  Training and development •  Management counseling •  Employee relations
  11. 11. Trusted. Experienced. Hands-on. Our Leadership •  25-30 years experience •  Personally dedicated advisors •  Professionals who excel at both strategy and execution •  Executives who have served as in-house CEO and/or CFO roles •  Experience with startups, international corporations and private equity firms
  12. 12. The Rising Stars of Our Firm Our Team •  Dedicated to personal client service •  Passionate about the evolution of technology •  In touch with the financial needs of entrepreneurs and fast-growing companies •  Friend them on Facebook, follow them on Twitter
  13. 13. A Firm with Values Doing whatever it takes. We constantly strive to be highly responsive, give you personalized attention, and deliver the highest quality service at all times. During the work day. In the middle of the night. At all times. Hiring the best people. We attract, develop and retain the best talent in the industry. We hire individuals who are exceptional at their jobs, constantly push themselves to be better, and make client service their highest priority. Acting as part of your team. We work best when there is open communication and a high degree of trust in our partnership. We want you to rely on us, and to consider us a valuable member of your executive team. We’ll work hard to earn and keep your trust. Making you successful. It’s never about us. Our most important job is to help you grow your company, make you look good, and relieve the pressure on running the day to day operations of your business so you can focus on your customers and employees. Operating with ethics and integrity. Our standards are high. We approach every engagement with the highest degree of ethical standards and integrity, and we expect the same from our clients and partners.
  14. 14. Mark Greenough Business Strategy / Fund Raising / Consiglieri •  30+ years experience •  Founder •  Venture Funds and Startups •  Served 150+ clients •  Interim CFO 50+ clients
  15. 15. Ed Canty Midmarket Companies / Investment Banking / Turnaround Strategies •  25+ years experience •  10+ years at GCG •  Interim CFO Midmarket and startup companies •  Venture Funds •  Communications, Software and Medical Devices •  Former public company CFO, CFAO and Board Member
  16. 16. David Jaques Private Equity / Financial / Services •  20+ years experience •  Interim CFO to 25+ clients •  Former CFO of Bluerun Ventures •  Former CFO of PayPal
  17. 17. Leann Proud Venture Capital / Management Counseling / Benefits & Administration / Option Plans / Employee Relations •  15+ years experience •  10 years at GCG •  Nearly 100 private and public companies •  Venture Funds •  Extensive experience across many industries •  Executive coach and day-today HR counsel
  18. 18. Thank you. www.greenoughgroup.com Phone: 650-548-6900

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