2. What We Do
Greenough Consulting Group (GCG) provides
finance, accounting and human resource services
for venture capital and private equity firms,
start-ups and midmarket companies. We serve
as our clients’ financial and administrative teams
offering our services at various levels from
Chief Financial Officer to Office Administrator.
What makes us different
Our experience
We leverage our deep collective expertise
across a breadth of industries to offer clients
the highest quality solutions to their unique
financial and business challenges. Because
GCG consultants have worked with hundreds
of companies at various stages, we
understand the needs and opportunities that
arise at the often-exhilarating intersection of
entrepreneurship and venture.
Our people
We pride ourselves on our exceptional, hands-on dedication to our
clients. Venture capital firms hire us for our expertise in the field, deep
understanding of the start-up environment and ability to quickly
streamline and automate processes in rapid growth environments.
Our integrity
We do things the right way and uphold the highest professional
standards, whether it’s managing a client’s finances, maintaining
compliance with regulatory authorities, or serving as a trustworthy
part of your executive team.
What We Do
3. What We DoWhat Our Clients Say
“GCG brings their network and
experience to the table which has
been invaluable to m>Path as we
got off the ground. The insight
and options they provide has
made it easy to get many of our
administrative functions in place.
We continue to use their services
as we scale our organization.”
Claus Moldt
CEO of m>Path
“Working with the Greenough
Group has been ideal for De Novo
Ventures. Members of the Group
function as our virtual CFO and
virtual controller. Their input is
timely and accurate. We could not
be more pleased with the support
we have received.”
Fred Dotzler
De Novo Ventures
“GCG understood our unique
fund model immediately and
added material value right
away. We couldn’t be happier
with our partnership.”
Eric Gonzales
Montage Capital
“Greenough Consulting Group is
supporting our Company with benefit
administration and onboarding of
employees. Given our current size,
it has been beneficial to outsource
those services and we have been
pleased with the support provided
by our dedicated HR manager from
Greenough.”
Irene Altman
Controller, C12 Energy
“We have worked with Team
Greenough from the day we started
the firm. They have been a valued
member of the team, seamlessly
handling all back office functions
and allowing my investment team
to focus on the core activities of
executing our consumer growth
investment strategy.”
Scott Potter
Managing Partner,
San Francisco Equity Partners
“GCG is an invaluable part of
our team – running our business
would have been impossible without
them. Everyone we deal with is
professional, knowledgeable,
responsive, and highly capable.
I couldn’t have asked for more.”
Gady Nemirovsky
Managing General Partner,
Inspiration Ventures
4. Services
Financial Consulting and Services
• Strategic consultation to management
• Equity/debt fundraising
• IPO preparation
• Capitalization table management
• Technical accounting rules implementation
• Set-up and multi-state registrations
Financial Communications
• Business plans and investor presentations
• Financial modeling/forecasts
• Board presentations and packages
Workouts
• Forensic accounting
• Restructuring
• Employee reduction
• Asset sale and liquidation
• Wind down
• Fraud review and forensic accounting
M&A support
• Due diligence
• Deal management
Interim/Part-time Support
• CFO
• Controller
• Accounting Manager
• Staff accounting/daily bookkeeping
• Team management and expansion
International
• Strategic consultation
• Set-up and multi-national registrations
• Ongoing management
• Tax strategy
• Subsidiary establishment
• Foreign exchange management
• Consolidations
Business Administrative Services
• Office management
• Vendor and facilities management
• Benefits administration
• Employee relations
5. Trusted. Experienced. Hands-on.
Trusted
• 500+ companies
• 100+ private equity
firms
• Reputation for
accuracy, senior
attention, and client
service
• Financial community
recommended
Experienced
• 60% startups or
midmarket companies
• 40% private equity funds
• 15% located outside the
US or have an
international presence
• 85% referred by other
satisfied clients
• 45% repeat clients
Hands-on
• High-quality executive
management dedicated to
your success
• Flexible model allows
organizations to scale up
or down
• Cost-effective for growing
organizations
9. Industries
• Clean technology
• Consumer products
• Entertainment and media
• Food and beverages
• Life sciences
• Other
• Private equity
• Retail
• Semiconductors
• Service
• Technology
• Telecommunications
10. Hands-on
CFO Services
• Full-service accounting and finance
functions
• Board and other presentations/
packages
• Strategic consulting
• National and international expansion
• Formation/growth/funding
consultation
• Business plans and financial
modeling
• Due diligence for mergers and
acquisitions
• Management of audit and tax
services
• Pre-IPO or sale preparation
• Restructuring or liquidations
HR Services
• Payroll and benefits set up and
maintenance
• Compensation planning and analysis
• Stock option plan set up and maintenance
• Employment practices for compliance
• Training and development
• Management counseling
• Employee relations
11. Trusted. Experienced. Hands-on.
Our Leadership
• 25-30 years experience
• Personally dedicated advisors
• Professionals who excel at both strategy and execution
• Executives who have served as in-house CEO and/or CFO roles
• Experience with startups, international corporations and private
equity firms
12. The Rising Stars of Our Firm
Our Team
• Dedicated to personal client service
• Passionate about the evolution of technology
• In touch with the financial needs of entrepreneurs and fast-growing companies
• Friend them on Facebook, follow them on Twitter
13. A Firm with Values
Doing whatever it takes.
We constantly strive to be highly responsive, give you
personalized attention, and deliver the highest quality
service at all times. During the work day. In the middle of
the night. At all times.
Hiring the best people.
We attract, develop and retain the best talent in the
industry. We hire individuals who are exceptional at
their jobs, constantly push themselves to be better,
and make client service their highest priority.
Acting as part of your team.
We work best when there is open communication and a
high degree of trust in our partnership. We want you to rely
on us, and to consider us a valuable member of your
executive team. We’ll work hard to earn and keep your trust.
Making you successful.
It’s never about us. Our most important job is to help you grow your company, make you look good, and relieve
the pressure on running the day to day operations of your business so you can focus on your customers and
employees.
Operating with ethics and integrity.
Our standards are high. We approach every
engagement with the highest degree of ethical standards
and integrity, and we expect the same from our clients
and partners.
14. Mark Greenough
Business Strategy / Fund Raising / Consiglieri
• 30+ years experience
• Founder
• Venture Funds and Startups
• Served 150+ clients
• Interim CFO 50+ clients
15. Ed Canty
Midmarket Companies / Investment Banking / Turnaround Strategies
• 25+ years experience
• 10+ years at GCG
• Interim CFO Midmarket and
startup companies
• Venture Funds
• Communications, Software and
Medical Devices
• Former public company CFO,
CFAO and Board Member
16. David Jaques
Private Equity / Financial / Services
• 20+ years experience
• Interim CFO to 25+ clients
• Former CFO of Bluerun
Ventures
• Former CFO of PayPal
17. Leann Proud
Venture Capital / Management Counseling / Benefits &
Administration / Option Plans / Employee Relations
• 15+ years experience
• 10 years at GCG
• Nearly 100 private and public
companies
• Venture Funds
• Extensive experience across
many industries
• Executive coach and day-today
HR counsel
