Author: Isabelle Trinquelle (PRISMA Centre for Development Studies) Presentation for Topic 1: Improving the Benefits provided by Certification Programs and Standards 2nd European Ecotourism Conference 23-25 October 2013, Romania

1. EUROTOUR HERITAGE
A participative approach for the improvement of
rural cultural tourism and eco-tourism
2nd European Ecotourism conf. - Brasov Romania - 23 oct. 2013

2. Eurotour Heritage
Developing a participatory
approach
Sustainable tourism projects suppose
 A high quality offer through certification programs
 A territorial approach through networking and participation
Through participatory approach, tourism project can:
 Fit to the competences and the need of the local socioeconomic stakeholders
 Community benefit
 Preserve local heritage, as territorial assets for tourism
 Natural and cultural heritage benefit
 Comfort viability and guaranty for tourism businesses
 Tourism business benefit

4. Key words of the
methodology
 Viability: active participation of local stakeholders
 Participatory Heritage Workshops
 Sustainability: Involving young people in the
development of sustainable tourism
 European Volunteer Campuses
 Quality: improving and applying expertise
 Cross-expertise

5. Professional network: improving and
applying expertise
Greece
France
 Upgrading the diagnostic of the regional assets for
rural tourism
 Network of tourism businesses in the region of
Olympus-Kissavos
 Promotion of tourism and local products abroad

6. Participatory Heritage
Workshops
 Working group of local public and private
stakeholders
 Objective: design of a rural tourism product
based on heritage
 Promotor/animator: business, NGO, local
public organisation,…

7. 3 Steps of the PHW
 Territorial analysis:
Gathering knowledge and
diagnostic
 Making choices: Strategy
and quality standards
 Action program: Build on a
tourism offer

8. PHW - Vaucluse « Haute-Nesque – Pays de Sault » /
France
A one year process
10 to 20 persons
5 workshops
A facilitator and 2 experts
 Project of an Ecomuseum
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9. Involving young future
professionals: the European
Campuses
What is a campus?


a multi-disciplinary international field-based workshop
giving a helping hand to a territory
Why?


Campuses are about awareness-raising and training of young people
living in rural areas
Campuses are about providing intelligence on a voluntary basis
to support a local project
How?




a multi-disciplinary team of 10-15 international students and/or young
professionals
an assignment, corresponding to a local need
3-4 weeks of field visits, meetings and research: experiencing a real-life
professional situation
tangible achievements and public presentation

10. Creation of an ecomuseum for the Monts
de Vaucluse area – France, Provence
Setting up of a new cultural, educative and
ecotouristic tourist project
Proposal for an ecomuseum

13. Espace 1

14. The Dry
stone Room

16. Interactive
map

19. Making the best of participative methods
and networking:
 Improvement of sustainable local economy
 Consolidation of public and private support
for sustainable use of cultural and natural
heritage
 Community support for expanding tourism
projects in rural areas
 methodology guide

20. Participatory approach: A way to improve
the benefits provided by
Certification Programs and Standards

21. Waiting for you at the final
seminar May 2014 - Mallorca!
APARE
www.apare-gec.org