This document summarizes a presentation given by Frank O'Connor at the Impact 2008 Conference in Glasgow about whether ecodesign is truly good design. It discusses how ecodesign aims to reduce environmental and social impacts through design. It notes that 80% of a product's impacts are determined at the design stage. However, ecodesign also faces conflicts with traditional design approaches. These include ecodesign being seen as optional, issues around globalization and consumption, true lifecycle costs not being considered, and resistance to change. The document provides examples to illustrate these challenges but also points to companies and designers that are embracing ecodesign as good business practice.
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EDC Impact2008
1.
2. Title: Is ecodesign really good design?
Presenter: Frank O’Connor
Conference: Impact 2008 Conference
Date: 17th June
Venue: Glasgow Caledonian University
3. “We aim to encourage ecodesign
and sustainable production and
consumption in Wales”
Environment Strategy for Wales 2026,
Welsh Assembly Government, 2006
4. Wales will be an internationally renowned ecodesign led
nation with ecodesign embedded as a sustainable
competitive core value within all relevant government
strategies and support services, industry, the design
community and higher education.
Ecodesign Centre Wales, 2006
5. Ecodesign Centre Wales
established in September 2006, core funding from Welsh
Assembly Government, team of 5
our role
build capacity and capabilities so that effective ecodesign
can happen in Wales
we believe ecodesign can enable a positive difference
www.edcw.org
6. “ We need to get radical about design
education.
“
Dr Emma Dewberry, cited in Design Week, June 2008
7. education vision
“in 5 to 10 years all design graduates in Wales will be literate in
sustainability and ecodesign thinking and practice. These professional
graduates will carry these skills and knowledge through to industry thus
contributing to sustainable development in Wales and beyond”
8. education activity
working in partnership with course leaders and lecturers from the four
universities in Wales that offer product design degrees to provide a platform
for the sharing of skills and knowledge with a view to mainstreaming
ecodesign and sustainable development issues within existing design
curricula.
11. design for disassembly design for recycling
design for environment sustainable design
LCA, SLCA, LCI IPP / Producer Responsibility /
WEEE / RoHS (Chinese RoHS) /
Remanufacturing EuP / IPPC / REACH / Packaging
Regs....
what is ecodesign?
ECMA 341
ISO/TR 14062:2002
matrices ethnography
guidelines / handbooks
LiDS strategy wheel
Eco-labels
checklists
Ecomapping Eco-Indicator 99
concept demonstrators Life cycle accounting and costing
12. ecodesign is concerned with reducing
environmental &
social impacts
of a product or service through better design
80%
of environmental
impacts
of a product or service
can be locked-in at
the design stage
13. ecodesign requires life cycle thinking
most designers are concerned with these stages
take make buy/use waste
recycle re--manufacture re-use
24. design for…. full life cycles
life cycles, nutrient cycles, material selection, cradle to cradle
image source: mc donagh / braungart
25. design for…. fair &
just production
health and safety, employees
rights, unions, forced labour, child
labour, discrimination,
image source: martin charter / CFSD
29. air pollution kills 3 million
people each year, mostly
in poor countries
source: WHO / BBC
30. waste
3
million
tonnes
of plastic waste is
dumped each year
in the UK, most of
which is put in
landfill
source: Wales Environment Trust, Queenstown Lake District Council
32. "Sonicare Elite 7000“
produced at 11 locations and in five time zones, comprised of 38 components,
parts supplied by Japan, France, China and Malaysia, materials and production
in Austria, Sweden, assembly in Philippines and United States, when fully
assembled and packaged in Seattle the components have travelled a full
27,880 kilometres, two thirds of the Earth's circumference.
source: SPIEGEL Magazine
35. “If everyone in the world were to consume natural
resources and generate carbon dioxide (CO2) at the
rate we do in the UK, we'd need three planets to
support us”
WWF UK
36. resources
1.8
tonnes
the amount of raw
material are required
to manufacture the
average desktop PC
and monitor
98% of products are
thrown away within
6 months
source: Chris Jordan and CKS recycling
52. Philips EcoVision & Green Flagship Products
• More than 200 Green Flagships products on the market
• 24% more Green Flagships in 2006
• Total sales of Green Flagships of EUR 2.2 billion
image source: philips
53. Philips EcoVision & Green Flagship Products
To achieve Green Flagship status
• product must be investigated in at least three Green Focal Areas
• Life Cycle Score needs to be calculated and improvement criteria met
image source: philips
54. DECT 525
• consumes 54% less energy
• uses 14% less packaging
• 33% lighter
• improves recycling and disposal by 12%.
• eliminated cadmium, lead and mercury
image source: philips
67. general observations for SMEs
• need inspiration to engage with ecodesign
– non-standard drivers
• expect local knowledge from Business Support Organisations or
intermediaries
• benefit from long-term relationships (not dependency)
– negotiating risks, trust, confidence, building capacity
• not just about champions
• benefit from partnerships
– industry as service provider
• listen to appropriate language
• require flexible financial support
71. “ Self-preservation for productthe way is
likely to mean innovating all
designers
down the line, from concept to
•“
consumption.
Emily Pacey, Design Week, June 2008
72. “ Thebe green and sustainable 20 years time
will
only businesses around in •“
businesses
Richard Branson, Virgin, 2008