Non-Bank Providers are often able to introduce less expensive products and services more quickly than the typical financial institution. In part this is due to the regulatory pressures in the financial industry, but these offerings could also be attributed towards the willingness to embrace emerging trends. In this session speakers offer insights on how the non-bank is poised to succeed in today’s market and how they are able to extend their offerings beyond consumers and begin working with the financial institution to extend the reach of both the bank and the non-bank networks.