A global campaign with a simple message to switch off non essential lights for one hour, Earth Hour is a peoples’ movement on Climate Change, attracting governments, businesses, communities, men, women and children. A WWF initiative, Earth Hour has grown to become the largest environmental campaign in the history of our planet in just four years. At 8:30pm on 26 March 2011, towns and cities across the world will turn off their lights for one hour. This year, we call for your support not just for an hour but to sustain your commitments and responsible actions beyond the hour. In 2011, let us make Earth Hour a self perpetuating drive that inspires us to correct the way we live, every single day.

1. Earth Hour A global campaign to rally support and inspire action from individuals, communities and governments. A peoples’ movement on climate change Started in 2007, in Sydney. Last year, over 4000 cities in 128 countries supported the campaign.1 billion people supported Calls for switching off non essential lights for one hour as a show of support and action on climate change.

4. Earth Hour 2011 moving beyond symbolism THE EARTH HOUR BRAND GROWS BEYOND THE HOUR TO EARTH HOUR + EARTH HOUR + SEEKS 2011 ACTION NOT JUST FOR 1 HOUR, BUT COMMITMENT TO ONGOING CHANGE

5. Key Message for Earth Hour 2011 Go beyond the hour Switch off for an hour PLUS Switch on to a Low Carbon Lifestyle Commit to a personal action to benefit the environment TOGETHER OUR ACTIONS ADD UP

6. Earth Hour+ symbolizes THE POWER OF Individuals to commit to a personal action that will reduce their carbon footprint Organizations to demonstrate actions or announce initiatives that reduce their impact on the environment Governments to promote leadership on environmental issues

8. Earth Hour 2011 Partners Supporters

9. Earth Hour Merchandise Badges Web Banners T-Shirts Posters For more downloads log on to www.earthhour.in Create, Engage, Share, Participate

10. We hope to make Earth Hour 2011 even bigger and better