This session will cover ithe nuts & bolts of how to develop and tune built-in search capabilities, making SharePoint search work for you. Making SharePoint Search work comes down to some very practical steps you can take to improve the search experience for your end users. Many organizations fail to take advantage of the controls built into SharePoint. Further, they ignore objective ways to measure success. In this call, we will discuss the following topics: • The impact of site structure on relevancy • Using metadata to improve findability • Leveraging SharePoint Best Bets • Authoritative pages for prescribed keywords • Utilizing pre-constructed search queries • Measuring results and making adjustments

1. SharePoint Search & IA Jumpstart Series June 11, 2009 Call 2: Making Basic SharePoint Search Work Hosted by Earley & Associates in partnership with Consejo, Inc.

9. Improving Search through Tagging Shawn Shell, Consejo

12. Basic Problem Set

16. Tagging Content

19. Standard Properties

21. Blog Entry Interface

22. Blog Post in Word Metadata for blog post also shown in Word

23. OOTB Configuration

25. Advanced Search Full text keywords Extended metadata properties

27. Metadata Mapping

29. Practical Success Plan

32. Other Resources

36. Questions? Shawn Shell Principal Consejo, Inc E: [email_address] P: 773-271-1474 W: www.consejoinc.com

37. Making Basic SharePoint Search Work – Usability Improvements Inside and Out SharePoint Search & IA Jumpstart Series 6/11/09

40. Improving usability of the search interface and results

41. Adding a title to document properties affects search results Filename only: Filename and Title:

42. Scopes can be used to serve content in different ways Global search box Tabs in Search Center

43. Global search results vs. Contextual search results Home Departments Projects Committees Training Reports Sales & Marketing Global Contextual

44. Global search results are different than Contextual search results Global Contextual

45. XML/XSL customizations can change the look and feel of Search Results

46. Behind-the-scenes usability improvements

47. Site structure impacts relevancy Home Departments Projects Committees Training Reports Sales & Marketing 1 st level 2 nd level

48. Leverage Best Bets to bring most relevant content to the top of results.

49. Measure results and make adjustments periodically

50. Advanced Search

51. Users don’t tend to use Advanced Search.

52. Advanced Search works differently from the Global Search on all pages

53. You can use custom managed properties in Advanced Search.

54. Interesting things we’ve seen companies do with the SharePoint search interface

55. No browse, search only

56. Custom image search

57. Phone reverse lookup

58. Faceting and Federating

59. Frustrations and Gotchas

60. People search can be ordered by social distance and relevance, but not alpha

61. Results paging is an estimate, not an absolute number.

62. Users need to be aware of the time interval between incremental indexes

63. Once you start serving up indexed content, you’ll find things that shouldn’t be out there

64. Search Usage analytics reflect pages, not individual items.

67. Photo Credits Slide # Title & Author 1 “ Fishing by Pukot” by Lenareh 2 Untitled by Winslow Martin 4 “ curiosando…” by Lilith Ecate 9 “ Operating a hand drill at North American Aviation, Inc.” by the Library of Congress 13 “ Scorpion Variation” by Stanka Stoyanova 17 “ Parrot on Skateboard” by Todd Downey / chinatoddmd on Flickr 22 “ Venus Flytrap, Walsall 14/06/2008” by Gary S. Crutchley