2. 1. GIVE YOUR AUDIENCE WHAT THEY WANT
In order to truly grow your business with Twitter, you need to make sure you’re adding value to the lives
of the people in your target market. It’ll make them want to follow you and it can increase the likelihood
that they will engage with your content.
3. 2. WRITE A CAPTIVATING BIO
Writing a bio is tricky for many people. What’s even trickier? Trying to write a bio in limited space like
you have to do on Twitter. When you’re trying to cram in all those amazing skills of yours into a small
amount of characters, it’s a little frustrating.
But here’s what you need to know:
● Clearly state to people what you provide and who you provide it for. This will help potential
followers decide whether or not they’re going to hit that follow button.
● Use hashtags and @reply people when appropriate. This will help your profile show up in searches
for those hashtags and accounts. Maximum visibility for the win!
● Get straight to the point because you don’t have time (or characters) to waste on Twitter.
4. 3. USE YOUR HEADER AS PROMOTIONAL
SPACE
Since your Twitter bio only allows you to use so many characters, think of your header as a way to
expand on that. Create a graphic that includes quality images, but also add a blurb of text that further
explains what you do. Just don’t get carried away because no one is going to read an entire paragraph!
5. 4. STAND OUT IN A BUSY TIMELINE WITH
GRAPHICS
Twitter moves fast and people are often scrolling through quickly. To grab their attention and make them
stop scrolling, you need an eye-catching image.
6. 5. USE HASHTAGS EFFECTIVELY
Another way to grow your business with Twitter is to spend time searching hashtags related to your
business and engaging with new people. Find people who are asking questions you can answer, then
chime in with your advice.
7. 6. REGULARLY CONNECT WITH INFLUENCERS
If you really want to make a splash, reach out to influencers in your niche and start a conversation. You
could end up building a great relationship with these people, which could potentially lead to you working
together on a project or something else.
8. 7. DON’T FORGET TO ENGAGE OFTEN
One of the main reasons people fail at social media is because they forget to engage with their audience.
Social media is meant to be social, after all! And if you want to grow your business with Twitter, you need
to engage.