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The Irish National
Heritage Park,
Wexford ,Ireland.
Fairy-tale or scary-
tale making ends
meet.
A not for profit
organisation.
The “history” of the park.
 The Irish National Heritage Park opened its
doors in June 1987 after 2 years of building
and grant sourcing.
 The concept of the park as a tourist,
education and experiential attraction was
the brain child of a group of like minded
professionals, county manager, local
historians and local councillors.
Lets break it down.
 At the park we have 3 departments
1. Admissions-
2. Restaurant-
3. Retail-
Admissions.
 The Park has a varied market base :
Domestic, English, Europeans and the
Americas
 Our visitor numbers for 2014 were 51,872
and 2013 had 50,200 visitors.
 Our numbers are increasing year on year.
Restaurant.
 The Fulacht Fiadh Restaurant opens 362
days of the year ,as does the park ,and is
a continued source of income during the
winter months.
 The restaurant also opens after normal
park hours for private functions, corporate
events, weddings, book launches etc.
Retail.
 The Irish National Heritage park gift shop
host a vast array of products to suit all
tastes.
 Products range from traditional Irish crafts
to modern chic fashions.
 Local products are also showcased within
the shop.
Workshops.
 We host/organise many varied
workshops/courses such as bow, arrow,
walking stick, Viking shield making,
flint knapping to name but a few.
 Summer camps for adults and children.
 Bush craft skills courses.
 Row your own coracle boat.
 Traditional archery.
 These courses open up a new customer base
and revenue stream.
Annual events.
 Easter egg hunt.
 Viking festival.
 Park after dark.(Halloween)
 Santa in the crannog.
Our mascot.
 After a redevelopment at the park we
adopted our mascot Tuan Mc Carroll.
 He is a fun representative for the park and
really appeals to children .
 He appears on all of our signs around the
park and he has “The trials of Tuan.”
 He also is the voice of our audio guide.
The trials of Tuan-Interactives
around the park.
 Throughout the park there are Tuans trials
including :
1. panning for gold.
2. Rock art.
3. Wattle your own house.
4. Push the boulder.
5. Colouring in the scriptorium.
Ringfort stay over ,Crannog
feast and The Big Dig.
 The Ringfort stay over has generated a
new revenue stream for the park.
 Crannog feasts are to be launched in July
of this year.
 The Big Dig is an interactive
archaeological dig.
How we make ends meet-a
conclusion.
 At The Irish National Heritage park we
offer people so much value for money.
 We provide many services all under one
roof.
 Our customers have choice and can stay
for 2 hours or a whole day!
 Finally we strive to have a high standard
of customer care which makes for a
successful business and repeat customer.
Open invitation.Cead mile
failte!
 All at the Irish National Heritage Park
would like to invite you to visit us at LEAST
once in your lifetime.
 Looking forward to seeing you sometime.
Thank you for
listening.

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Fairy tale or Scary-tale? Making ends meet at The Irish National Heritage Park … - OpenArch Conference, Cardiff 2015

  • 1. The Irish National Heritage Park, Wexford ,Ireland. Fairy-tale or scary- tale making ends meet. A not for profit organisation.
  • 2. The “history” of the park.  The Irish National Heritage Park opened its doors in June 1987 after 2 years of building and grant sourcing.  The concept of the park as a tourist, education and experiential attraction was the brain child of a group of like minded professionals, county manager, local historians and local councillors.
  • 3. Lets break it down.  At the park we have 3 departments 1. Admissions- 2. Restaurant- 3. Retail-
  • 4. Admissions.  The Park has a varied market base : Domestic, English, Europeans and the Americas  Our visitor numbers for 2014 were 51,872 and 2013 had 50,200 visitors.  Our numbers are increasing year on year.
  • 5. Restaurant.  The Fulacht Fiadh Restaurant opens 362 days of the year ,as does the park ,and is a continued source of income during the winter months.  The restaurant also opens after normal park hours for private functions, corporate events, weddings, book launches etc.
  • 6. Retail.  The Irish National Heritage park gift shop host a vast array of products to suit all tastes.  Products range from traditional Irish crafts to modern chic fashions.  Local products are also showcased within the shop.
  • 7. Workshops.  We host/organise many varied workshops/courses such as bow, arrow, walking stick, Viking shield making, flint knapping to name but a few.  Summer camps for adults and children.  Bush craft skills courses.  Row your own coracle boat.  Traditional archery.  These courses open up a new customer base and revenue stream.
  • 8. Annual events.  Easter egg hunt.  Viking festival.  Park after dark.(Halloween)  Santa in the crannog.
  • 9. Our mascot.  After a redevelopment at the park we adopted our mascot Tuan Mc Carroll.  He is a fun representative for the park and really appeals to children .  He appears on all of our signs around the park and he has “The trials of Tuan.”  He also is the voice of our audio guide.
  • 10. The trials of Tuan-Interactives around the park.  Throughout the park there are Tuans trials including : 1. panning for gold. 2. Rock art. 3. Wattle your own house. 4. Push the boulder. 5. Colouring in the scriptorium.
  • 11. Ringfort stay over ,Crannog feast and The Big Dig.  The Ringfort stay over has generated a new revenue stream for the park.  Crannog feasts are to be launched in July of this year.  The Big Dig is an interactive archaeological dig.
  • 12. How we make ends meet-a conclusion.  At The Irish National Heritage park we offer people so much value for money.  We provide many services all under one roof.  Our customers have choice and can stay for 2 hours or a whole day!  Finally we strive to have a high standard of customer care which makes for a successful business and repeat customer.
  • 13. Open invitation.Cead mile failte!  All at the Irish National Heritage Park would like to invite you to visit us at LEAST once in your lifetime.  Looking forward to seeing you sometime.
  • 14.