Electric Vehicle University - MS103a The Acquisition Decision
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THE CENTRAL QUESTION ... What general issues and questions will I encounter as I work toward a decision to acquire a Model S and what should I know as these issues and questions arise? COURSE ABSTRACT A general discussion of the acquisition decision for those that are considering purchase or lease of the Model S but have not yet pulled the trigger. A set of qualitative issues and questions is considered. The discussion is designed to help make the acquisition decision easier for you. Course level: Introductory
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Electric Vehicle University - MS103a The Acquisition Decision
- 1. 1
- 2. 2 The Acquisition Decision - Part 1 MS-103a This course is presented as part of Evannex University—a free, open learning environment that presents concise, video-based mini-courses for those who have interest in electric vehicles (EVs) …
- 3. Acquisition Before you buy, there are qualitative issues you’ll have to address questions you’ll need to answer for yourself The mechanics of buying a Model S 3
- 4. Why people hesitate — I The price not within the reach of the average car buyer cannot be justified on savings alone a premium vehicle for a premium vehicle market New tech but like most Apple products, Tesla delivers the tech in a non-threatening, elegant manner 4
- 5. Why people hesitate — II Range anxiety frankly, overblown for most drivers but a real issue for some requires more planning for long trips Everything’s changing too quickly early adopter syndrome who will be the winner—BEVs or PHEVs? see EV 103 - 106 wait—cooler features at a lower price 5
- 6. The price realistically, for cars exceeding $70K, it’s an emotional decision, not a financial decision if cost is your primary concern it’s not the car for you but you can save on operational costs The Model S can deliver supercar performance that can only be found in cars costing 2x or even 3 or more times the amount 6
- 7. New tech — the bleeding edge? 7 This is new technology, but it is proven and far more important, it is simple The charging infrastructure has already grown dramatically and is likely to grow much more in the next few years A perfect platform for the growing influence of computer-based automotive systems, e.g., proximity sensing automatic braking highway autopilot
- 8. Range You charge at home, at night and have a “full” car every morning How often do you drive 220 miles round trip? Are your typical trips along interstates? See EV 201 and EV202 for a deeper dive into range and range anxiety 8
- 9. The pace of change … outside your comfort zone obsolescence too techie battery worries 9
- 10. 10 … a free study guide for all EVU mini-courses is available for download from our website … For a complete list of mini- courses and the study guide, visit: www.evannex.com
Hinweis der Redaktion
- >> In this EVU mini-course we’ll discuss the acquisition decision for the Model S >> We’ll begin by considering some of the qualitative issues that must be addressed before the final buy decision is made >> and questions you’ll have to answer for yourself And once you’ve decided to pull the trigger, >> we’ll consider the mechanics for making the buy
- Among the many qualitative issues are the fact that: >> The Model S is not an inexpensive car, and to be frank, >> it is often not within the reach of the average car buyer >> and realistically, it cannot be justified on cost savings associated with lower fuel costs alone >> The Model S is a premium vehicle for a premium vehicle market >> although some buyers are drawn to the technology, others hesitate >> but like most Apple products, Tesla delivers the tech in a non-threatening, elegant manner that has won dozens of industry awards
- >>We discussed range anxiety in EVU course EV-202, and if your unfamiliar with the concept, it might be worthwhile to spend a few minutes learning about it. Bottom line, >> concern about range is overblown for most drivers >> but it is a real issue for some >> and it does require more planning for long trips >> Another common concern is that everything’s changing too quickly >> people worry about being victims of early adopter syndrome, but the model s is no longer “new,” with over 100,000 owners and well over a billion miles of on-the-road travel >> there’s also the question of who will be the winner—BEVs or PHEVs or something else entirely? Both BEVs and PHEVs represent good tech, but BEVs are simpler, more elegant and move you completely away from gasoline. If you’re unfamiliar with these different EV architectures, see our EV 103 - 106 mini-courses >>still others think that waiting is a viable strategy—cooler features at a lower price will come. That’s probably true, and waiting is a decision that only you can make.
- >>Realistically, for cars exceeding $70K, it’s an emotional decision, not a financial decision >>The Model S is an expensive car, and if cost is your primary concern, it’s probably not the car for you >> Sure you can save significant amounts by using electrons instead of gasoline to power the vehicle and you can also save non-trivial amounts on maintenance (there isn’t much maintenance to do) >> Yet, the Model S can deliver supercar performance that can only be found in cars costing 2x or even 3 or more times its cost
- If you purchased a Model S in 2012, like I did, you were on the bleeding edge, but today? Not a chance. >>The Model S represents new technology, but today that tech is proven and far more important, it is simple >> The charging infrastructure that enables you to travel long distances on most interstates has already grown dramatically and is likely to grow much more in the next few years >> The Model S is a perfect platform for the growing influence of computer-based automotive systems including >> proximity sensing and blind spot protection >> automatic braking and >> highway autopilot that enables the car to drive itself on interstate highways It’s a high tech car, for sure, but it’s still just a car.
- Everybody asks about range … everybody. But as I’ve said many times in various EVU course, it’s really no big deal. >> You charge at home, at night and have a “full” car every morning. That is one of the coolest features of the Model S and every other EV. >> As far a long trips, ask yourself: How often do I drive 220 miles round trip? The answer is probably not very often. >> and if your trips are along interstates, superchargers make your range limitless. >> for more information on range and range anxiety, See EV 201 and EV202 for a deeper dive
- It not uncommon to hear the following objections, beginning with “I’ve driven gas cars my entire life and I like them. They’re a known commodity. >>Some people think EVs are outside their comfort zone. In some cases it’s a generational thing, with older folks resisting new tech. >>For some, it’s concern about obsolescence, after all, things are changing so fast. >>For others, a computer on 4 wheels is just too techie >>and for a few, it’s battery worries—concern about the safety and longevity of an electric battery. Let’s look at each concern briefly. We’ll take a look at these issues, along with other acquisition topics in the second part of this EVU mini-course.