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GNSS opportunities in Agriculture
Omar Valdes
Market Development Department
14 January 2015
Outline
EGNOS range of applications
EGNOS and Galileo
value proposition for Agriculture
EGNSS Enable new applications in
Precision Agriculture
Market and technology drivers in high
Precision Agriculture support high long
term growth
EGNOS and Galileo
value proposition for Agriculture
PPP Solutions
Galileo OS dual
frequency
Galileo CS High Precision
Synergies with remote
sensing (i.e. Copernicus)
 Enhance precision: EGNOS
pass to pass accuracy <
30cm
 EGNOS as an affordable
entry point technology
 Eliminate waste and over-
application of fertilisers
and herbicides
 Save time and money
 Reduce fatigue
 Optimize crop yields
 Increase profit margins
Benefits
EGNOS V3 (dual
constellation and
frequency)
EGNOS and „globalising“
SBAS
EGNSS Enable new applications in Precision Agriculture
• Biomass monitoring
• Soil sampling
• Land consolidation
• Livestock tracking
• Virtual fencing
• CAP field boundary
management
• Environmental management
Existing applications
Pictures’ sources:
http://innovationstelevision.com
http://news.cision.com
http://agreport365.com
• New potential applications besides classical ones (Machine Guidance, Automatic
Steering, VRA, Asset Management)
New potential applications
Machine Guidance
VRA Asset Management
Auto-steering
EGNOS has a wide range of applications
Application
category
Application field Required
accuracy level
Arable High-value crop cultivation (e.g. potatoes and
vegetables) and/ or precision operations
(sowing and transplanting)
c.2cm
Low-value crop cultivation (e.g. cereals) and
low-accuracy operations (fertilising and
reaping)
c.1m
Dairy Individual livestock positioning and virtual
fencing
2-5m
Agro-logistic Land parcel identification/ geo-traceability,
post harvest pick-up and supervised tracking
of livestock, manure, etc.
c.2.5m
Legislation/
management
Field measurement and boundary mapping
and updating
c.2.5m
EGNOS application domain
Market and technology drivers in high Precision
Agriculture support high long term growth
Market trends
• Increased demographic pressure on yield
with limited resources available
• Market reaction:
• Consolidation of farms foster Precision
Agriculture
• GNSS-based solutions in farms show
measureable cost savings and while
increasing the yield
Source of chart: Claas Agrosystems
Technology trends
• SBAS solutions opening markets at entry-level prepare users for more advanced solutions
• Dual frequency and dual-constellation expected by Galileo and GPSIII (L1/L5 resp. E1/E5)
• Emerging role of PPP solutions vs. traditional RTK
• Use of big data for integrated farming across different equipment supplied by different
hardware brands
GNSS opportunities in Mapping and Surveying
Omar Valdes
Market Development Department
14 January 2015
Outline
Market and technology drivers in
Surveying support high long term growth
GNSS use in Surveying is
progressing in all regions
Challenges ahead in Surveying
market segment
Areas of interest for GNSS research
in Mapping and Surveying
Current status of the EGNSS
adoption in Surveying
Current status of the EGNSS
adoption in Mapping
Conclusions
Current status of the EGNSS adoption in Surveying
High precision segment, consists in
plotting maps and charts that
contain locations of points of
interest.
E-GNSS in surveying often means
the need for centimetre level
accuracy.
Use of Surveying will be
complemented with Galileo
providing benefits for more
demanding applications.
Cadastral Construction
Mine Marine
Surveying disciplines
GNSS use in Surveying is progressing in all regions
In the Rest of the World is
expected to experience
major growth and develop
much faster than in Europe
or North America.
Falling prices will be an
important driver for the
uptake of surveying.
Revenues will be generated
mainly by cadastral and
construction surveying.
Core revenue from GNSS device sales by region
Current status of the EGNSS adoption in Mapping
g
Basic precision segment, consists
in plotting maps and charts that
contain locations of points of interest.
For many mapping applications
meter level accuracy is sufficient
Applications such as thematic
mapping for small and medium
municipalities, forestry and park
management as well as surveying of
utility infrastructures can benefit
from EGNOS.
EGNOS is providing free accuracy improvement that is widely available
Market and technology drivers in Surveying support
high long term growth
Market trends
• Surveying seeks to maximise the accuracy of
measurements and signal availability in harsh
environment
• Property-related activities stimulating
growth in shipments of GNSS devices
• Cadastral and Construction related
applications remain the leading actors of the
sustained growth of GNSS shipments
Technology trends
• Dual frequency and multi-constellation expected by Galileo and GPSIII (L1/L5 resp. E1/E5)
• Galileo Commercial Service (CS) will deliver high accuracy and improve robustness
• Galileo Commercial Service (CS) Authentication of interest for Mine and Cadastral surveying
• Benefits are expected in PPP (reducing converging period) and DGNSS
Challenges ahead in Surveying market segment
Surveying challenges:
• cm level accuracy range need
• High productivity requirements
• Limited line of sight visibility (tree
canopy)
• Multipath in urban canyons
• Operations in Northern latitudes
• Expensive highly sophisticated
equipment
E-GNSS features:
• Galileo dual frequency
• Galileo CS High Precision and Authentication
• Stronger signal compared to GPS
• Higher elevation of satellites
E-GNSS added value:
• Enhanced precision
• Increased availability
• Faster ambiguity resolution
• Better operations in northern latitudes
• Better operations in urban canyons, i.e.
where multipath occurs
• Better operations with limited visibility
• Cost efficiency due to high competition
Areas of interest for GNSS research in Mapping and
Surveying
Use of Mapping based on EGNOS will be complemented with Galileo providing benefits
for Surveying
The emergence of new constellations and multiple frequencies along with
decreasing device prices will open up the market of Mapping and Surveying
 GNSS devices more and more accessible at lower cost (EGNOS
enabled)
 …and with increased performance (leveraging Galileo)
Technology trends for EGNSS
Galileo CS (HP surveying)
- Accuracy, continuity
- Reliability with AUT (tbc)
- Resistance against multipath
EGNOS and Galileo OS DF
(basic precision for mapping)
- Autonomous basic accuracy solution for low cost
Conclusions
 EGNOS is providing free accuracy improvement that is widely available
 In Agriculture, EGNSS answers the market trends by
• Enhance precision
• Eliminate waste and over-application of fertilisers and herbicides
• Save time and money
• Reduce fatigue
• Optimize crop yields
• Increase profit margins
 In Mapping & Surveying, EGNSS answers the market trends by
• Enhanced precision
• Increased availability
• Faster ambiguity resolution
• Better operations in northern latitudes and in urban canyons
• Better operations with limited visibility
• Cost efficiency due to high competition
 Growing markets segments, the biggest growth expected from Asia and South America
Question time
Thank you!

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GNSS Opportunities in Agriculture, Mapping and Surveying

  • 1. GNSS opportunities in Agriculture Omar Valdes Market Development Department 14 January 2015
  • 2. Outline EGNOS range of applications EGNOS and Galileo value proposition for Agriculture EGNSS Enable new applications in Precision Agriculture Market and technology drivers in high Precision Agriculture support high long term growth
  • 3. EGNOS and Galileo value proposition for Agriculture PPP Solutions Galileo OS dual frequency Galileo CS High Precision Synergies with remote sensing (i.e. Copernicus)  Enhance precision: EGNOS pass to pass accuracy < 30cm  EGNOS as an affordable entry point technology  Eliminate waste and over- application of fertilisers and herbicides  Save time and money  Reduce fatigue  Optimize crop yields  Increase profit margins Benefits EGNOS V3 (dual constellation and frequency) EGNOS and „globalising“ SBAS
  • 4. EGNSS Enable new applications in Precision Agriculture • Biomass monitoring • Soil sampling • Land consolidation • Livestock tracking • Virtual fencing • CAP field boundary management • Environmental management Existing applications Pictures’ sources: http://innovationstelevision.com http://news.cision.com http://agreport365.com • New potential applications besides classical ones (Machine Guidance, Automatic Steering, VRA, Asset Management) New potential applications Machine Guidance VRA Asset Management Auto-steering
  • 5. EGNOS has a wide range of applications Application category Application field Required accuracy level Arable High-value crop cultivation (e.g. potatoes and vegetables) and/ or precision operations (sowing and transplanting) c.2cm Low-value crop cultivation (e.g. cereals) and low-accuracy operations (fertilising and reaping) c.1m Dairy Individual livestock positioning and virtual fencing 2-5m Agro-logistic Land parcel identification/ geo-traceability, post harvest pick-up and supervised tracking of livestock, manure, etc. c.2.5m Legislation/ management Field measurement and boundary mapping and updating c.2.5m EGNOS application domain
  • 6. Market and technology drivers in high Precision Agriculture support high long term growth Market trends • Increased demographic pressure on yield with limited resources available • Market reaction: • Consolidation of farms foster Precision Agriculture • GNSS-based solutions in farms show measureable cost savings and while increasing the yield Source of chart: Claas Agrosystems Technology trends • SBAS solutions opening markets at entry-level prepare users for more advanced solutions • Dual frequency and dual-constellation expected by Galileo and GPSIII (L1/L5 resp. E1/E5) • Emerging role of PPP solutions vs. traditional RTK • Use of big data for integrated farming across different equipment supplied by different hardware brands
  • 7. GNSS opportunities in Mapping and Surveying Omar Valdes Market Development Department 14 January 2015
  • 8. Outline Market and technology drivers in Surveying support high long term growth GNSS use in Surveying is progressing in all regions Challenges ahead in Surveying market segment Areas of interest for GNSS research in Mapping and Surveying Current status of the EGNSS adoption in Surveying Current status of the EGNSS adoption in Mapping Conclusions
  • 9. Current status of the EGNSS adoption in Surveying High precision segment, consists in plotting maps and charts that contain locations of points of interest. E-GNSS in surveying often means the need for centimetre level accuracy. Use of Surveying will be complemented with Galileo providing benefits for more demanding applications. Cadastral Construction Mine Marine Surveying disciplines
  • 10. GNSS use in Surveying is progressing in all regions In the Rest of the World is expected to experience major growth and develop much faster than in Europe or North America. Falling prices will be an important driver for the uptake of surveying. Revenues will be generated mainly by cadastral and construction surveying. Core revenue from GNSS device sales by region
  • 11. Current status of the EGNSS adoption in Mapping g Basic precision segment, consists in plotting maps and charts that contain locations of points of interest. For many mapping applications meter level accuracy is sufficient Applications such as thematic mapping for small and medium municipalities, forestry and park management as well as surveying of utility infrastructures can benefit from EGNOS. EGNOS is providing free accuracy improvement that is widely available
  • 12. Market and technology drivers in Surveying support high long term growth Market trends • Surveying seeks to maximise the accuracy of measurements and signal availability in harsh environment • Property-related activities stimulating growth in shipments of GNSS devices • Cadastral and Construction related applications remain the leading actors of the sustained growth of GNSS shipments Technology trends • Dual frequency and multi-constellation expected by Galileo and GPSIII (L1/L5 resp. E1/E5) • Galileo Commercial Service (CS) will deliver high accuracy and improve robustness • Galileo Commercial Service (CS) Authentication of interest for Mine and Cadastral surveying • Benefits are expected in PPP (reducing converging period) and DGNSS
  • 13. Challenges ahead in Surveying market segment Surveying challenges: • cm level accuracy range need • High productivity requirements • Limited line of sight visibility (tree canopy) • Multipath in urban canyons • Operations in Northern latitudes • Expensive highly sophisticated equipment E-GNSS features: • Galileo dual frequency • Galileo CS High Precision and Authentication • Stronger signal compared to GPS • Higher elevation of satellites E-GNSS added value: • Enhanced precision • Increased availability • Faster ambiguity resolution • Better operations in northern latitudes • Better operations in urban canyons, i.e. where multipath occurs • Better operations with limited visibility • Cost efficiency due to high competition
  • 14. Areas of interest for GNSS research in Mapping and Surveying Use of Mapping based on EGNOS will be complemented with Galileo providing benefits for Surveying The emergence of new constellations and multiple frequencies along with decreasing device prices will open up the market of Mapping and Surveying  GNSS devices more and more accessible at lower cost (EGNOS enabled)  …and with increased performance (leveraging Galileo) Technology trends for EGNSS Galileo CS (HP surveying) - Accuracy, continuity - Reliability with AUT (tbc) - Resistance against multipath EGNOS and Galileo OS DF (basic precision for mapping) - Autonomous basic accuracy solution for low cost
  • 15. Conclusions  EGNOS is providing free accuracy improvement that is widely available  In Agriculture, EGNSS answers the market trends by • Enhance precision • Eliminate waste and over-application of fertilisers and herbicides • Save time and money • Reduce fatigue • Optimize crop yields • Increase profit margins  In Mapping & Surveying, EGNSS answers the market trends by • Enhanced precision • Increased availability • Faster ambiguity resolution • Better operations in northern latitudes and in urban canyons • Better operations with limited visibility • Cost efficiency due to high competition  Growing markets segments, the biggest growth expected from Asia and South America