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Impatient Patient Advocacy
Ana Mingorance PhD
Dracaena Consulting | www.draccon.com
@CNSdrughunter
“Strategy of patient organisations
in driving research from the lab to
therapies”
2
Scientist Advocate
Dravet
syndrome
Refractory epilepsy
Intellectual disability
Behavioral problems
Motor/gait problems
Sudden death
CDKL5
deficiency
Refractory epilepsy
Intellectual disability
Severe motor delay
Stereotypies
Visual impairment
4
Trying to cure a rare
disease from the patient
side
Why should patient
organizations get
involved in research?
~7,000
rare diseases
Only 5%
have an
approved
drug
10-15
new
approvals
per year
500 years
11
Impatient
patients
How pharma companies
choose a disease
Feasibility
(Science)
Business
Less profitable Highly profitable
Wemightknow
howtodoit
Notenough
knowledge
Basic science
Overcrowded
markets
(me-too drugs)
Generics
Ideal scenario!
Fast-movers
Opportunistic
(e.g. repurposing)
How companies choose a disease
13 www.draccon.com
Feasibility
(Science)
Business
Less profitable Highly profitable
Wemightknow
howtodoit
Notenough
knowledge
Basic science
Overcrowded
markets
(me-too drugs)
Generics
Ideal scenario!
Fast-movers
Opportunistic
(e.g. repurposing)
How companies choose a disease
14 www.draccon.com
HOW can patient
organizations advance
research on their drug
disease
#1
Know where your
disease is in the matrix
Feasibility
(Science)
Business
Less profitable Highly profitable
Wemightknow
howtodoit
Notenough
knowledge
Rare
diseases
Rare
diseases
Rare
diseases
Rare
diseases
How companies choose a RARE disease
17 www.draccon.com
#2
Have a strategy to
get into the feasible and
profitable box
Feasibility
(Science)
Business
Less profitable Highly profitable
Wemightknow
howtodoit
Notenough
knowledge
Rare
diseases
Rare
diseases
Rare
diseases
Rare
diseases
How companies choose a RARE disease
19 www.draccon.com
#3
Move your disease higher
in the Science axis
Feasibility
(Science)
Business
Less profitable Highly profitable
Wemightknow
howtodoit
Notenough
knowledge
Basic science
Overcrowded
markets
(me-too drugs)
Generics
Ideal scenario!
Fast-movers
Opportunistic
(e.g. repurposing)
How companies choose a disease
21
Making your
disease much
easier to cure
Rare disease scientific challenges
Disease
understanding
Know what to
target
Preclinical
path
Clinical path
22 www.draccon.com
Moving up your disease in the science axis
Only strategic
investments
Disease education
/ awareness
Diagnosis Cells/tools
Animal model
generation
Animal model
validation and
distribution
Patient registries
PROs
Outcomes and
end-points
Broader trial-market
collaborations
23 www.draccon.com
The importance of working together
Dravet Syndrome European Federation
2014 – 7 countries
2017 – 15 countries
24 www.draccon.com
Removing research bottlenecks
Over 350 mice shipped
Dozens of new laboratories
Millions of € into Dravet
Made and characterized
open-access mouse model
25 www.draccon.com
Making sure your clinical data is used to
advance the field and facilitate drug
development
Data from almost 300 families
51% is taking a drug
Data from almost 600 families
Adults no seizure free / burden
2015
2017
26 www.draccon.com
Creating a community around the disease:
Bringing together not only the patient groups
Disease-focused forums:
• Companies
• Academic
researchers
• Medical doctors
• Regulators
• Families
27
#4
Move your disease
to the right in the
Business axis
Feasibility
(Science)
Business
Less profitable Highly profitable
Wemightknow
howtodoit
Notenough
knowledge
Basic science
Overcrowded
markets
(me-too drugs)
Generics
Ideal scenario!
Fast-movers
Opportunistic
(e.g. repurposing)
How companies choose a disease
29
Making your
disease more
attractive to
companies
30
Why are orphan
indications an attractive
market?
31
Market saturation
Pricing pressures and
stricter reimbursement
criteria
Many “virgin”
indications offer
low-hanging fruit
High clinical
unmet need
Advances in genetic
understanding
(disease subgroups)
New technologies
Drivers of a shift in focus towards orphan
www.draccon.com
32
A market push and a
technology pull
33
Companies working on
rare diseases have
multiple business
models
34
Different reasons to pursue orphan
Market
Technology symptom cause
Large company with
symptomatic drug
avoiding competition
(opportunistic)
Small company with
symptomatic drug
(business strategy)
Large company with
disease-targeting drug
looking for stepping-stone
/ de-risk / PoC
Large or small company
with disease-targeting drug
(business strategy)
Academic new technology
platforms and their spin-
offs
interestlargeinterestniche
www.draccon.com
35
So your disease means
a different business
opportunity for each
company!
Sit down with companies and explain them
what your rare disease could mean for them
An ideal disease for
their technology
platform
An opportunistic
strategy for their
approved or shelved
compounds
(repurposing)
An stepping-stone
to de-risk their
molecule prior to
broader indications
Part of a cluster of
rare diseases that
they could pursue
with their
compound
An easy disease for
their symptomatic
drug (e.g. epilepsy)
36 www.draccon.com
37
Time is also important:
First, second, and third
generations of drugs.
First symptomatic
Superior symptomatic
Disease-targeting
38
There are different types of (orphan) treatments
Different
companies!
www.draccon.com
39
Your disease represents a
different business
opportunity for each
company and
at each stage
Facilitate the progression of the field from
symptomatic to disease-modifying stage
Build a large
registry that is
open and scalable
Find more patients
(companies need a
minimum to get
interested)
Educate regulators
on the disease and
best endpoints
Facilitate access to
research tools and
centers/networks
Help design more
advanced clinical
endpoints (data!)
40 www.draccon.com
Feasibility
(Science)
Business
Less profitable Highly profitable
Wemightknow
howtodoit
Notenough
knowledge
Rare
diseases
Rare
diseases
Rare
diseases
Rare
diseases
One goal: getting your field to the feasible
and attractive box to get more/better drugs
41 www.draccon.com
The power of impatient patients:
• Have the vision to know where your disease sits in
the science/business matrix.
• Fill the gaps: build the science and build the
business (make it easy and attractive).
• Be the glue that comes together to create a joint
patient community and that connects all
stakeholders.
CNSdrughunter
http://www.draccon.com/impatient/

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Patient organisations in research

  • 1. Impatient Patient Advocacy Ana Mingorance PhD Dracaena Consulting | www.draccon.com @CNSdrughunter “Strategy of patient organisations in driving research from the lab to therapies”
  • 3. Dravet syndrome Refractory epilepsy Intellectual disability Behavioral problems Motor/gait problems Sudden death CDKL5 deficiency Refractory epilepsy Intellectual disability Severe motor delay Stereotypies Visual impairment
  • 4. 4 Trying to cure a rare disease from the patient side
  • 5. Why should patient organizations get involved in research?
  • 7.
  • 13. Feasibility (Science) Business Less profitable Highly profitable Wemightknow howtodoit Notenough knowledge Basic science Overcrowded markets (me-too drugs) Generics Ideal scenario! Fast-movers Opportunistic (e.g. repurposing) How companies choose a disease 13 www.draccon.com
  • 14. Feasibility (Science) Business Less profitable Highly profitable Wemightknow howtodoit Notenough knowledge Basic science Overcrowded markets (me-too drugs) Generics Ideal scenario! Fast-movers Opportunistic (e.g. repurposing) How companies choose a disease 14 www.draccon.com
  • 15. HOW can patient organizations advance research on their drug disease
  • 16. #1 Know where your disease is in the matrix
  • 17. Feasibility (Science) Business Less profitable Highly profitable Wemightknow howtodoit Notenough knowledge Rare diseases Rare diseases Rare diseases Rare diseases How companies choose a RARE disease 17 www.draccon.com
  • 18. #2 Have a strategy to get into the feasible and profitable box
  • 19. Feasibility (Science) Business Less profitable Highly profitable Wemightknow howtodoit Notenough knowledge Rare diseases Rare diseases Rare diseases Rare diseases How companies choose a RARE disease 19 www.draccon.com
  • 20. #3 Move your disease higher in the Science axis
  • 21. Feasibility (Science) Business Less profitable Highly profitable Wemightknow howtodoit Notenough knowledge Basic science Overcrowded markets (me-too drugs) Generics Ideal scenario! Fast-movers Opportunistic (e.g. repurposing) How companies choose a disease 21 Making your disease much easier to cure
  • 22. Rare disease scientific challenges Disease understanding Know what to target Preclinical path Clinical path 22 www.draccon.com
  • 23. Moving up your disease in the science axis Only strategic investments Disease education / awareness Diagnosis Cells/tools Animal model generation Animal model validation and distribution Patient registries PROs Outcomes and end-points Broader trial-market collaborations 23 www.draccon.com
  • 24. The importance of working together Dravet Syndrome European Federation 2014 – 7 countries 2017 – 15 countries 24 www.draccon.com
  • 25. Removing research bottlenecks Over 350 mice shipped Dozens of new laboratories Millions of € into Dravet Made and characterized open-access mouse model 25 www.draccon.com
  • 26. Making sure your clinical data is used to advance the field and facilitate drug development Data from almost 300 families 51% is taking a drug Data from almost 600 families Adults no seizure free / burden 2015 2017 26 www.draccon.com
  • 27. Creating a community around the disease: Bringing together not only the patient groups Disease-focused forums: • Companies • Academic researchers • Medical doctors • Regulators • Families 27
  • 28. #4 Move your disease to the right in the Business axis
  • 29. Feasibility (Science) Business Less profitable Highly profitable Wemightknow howtodoit Notenough knowledge Basic science Overcrowded markets (me-too drugs) Generics Ideal scenario! Fast-movers Opportunistic (e.g. repurposing) How companies choose a disease 29 Making your disease more attractive to companies
  • 30. 30 Why are orphan indications an attractive market?
  • 31. 31 Market saturation Pricing pressures and stricter reimbursement criteria Many “virgin” indications offer low-hanging fruit High clinical unmet need Advances in genetic understanding (disease subgroups) New technologies Drivers of a shift in focus towards orphan www.draccon.com
  • 32. 32 A market push and a technology pull
  • 33. 33 Companies working on rare diseases have multiple business models
  • 34. 34 Different reasons to pursue orphan Market Technology symptom cause Large company with symptomatic drug avoiding competition (opportunistic) Small company with symptomatic drug (business strategy) Large company with disease-targeting drug looking for stepping-stone / de-risk / PoC Large or small company with disease-targeting drug (business strategy) Academic new technology platforms and their spin- offs interestlargeinterestniche www.draccon.com
  • 35. 35 So your disease means a different business opportunity for each company!
  • 36. Sit down with companies and explain them what your rare disease could mean for them An ideal disease for their technology platform An opportunistic strategy for their approved or shelved compounds (repurposing) An stepping-stone to de-risk their molecule prior to broader indications Part of a cluster of rare diseases that they could pursue with their compound An easy disease for their symptomatic drug (e.g. epilepsy) 36 www.draccon.com
  • 37. 37 Time is also important: First, second, and third generations of drugs.
  • 38. First symptomatic Superior symptomatic Disease-targeting 38 There are different types of (orphan) treatments Different companies! www.draccon.com
  • 39. 39 Your disease represents a different business opportunity for each company and at each stage
  • 40. Facilitate the progression of the field from symptomatic to disease-modifying stage Build a large registry that is open and scalable Find more patients (companies need a minimum to get interested) Educate regulators on the disease and best endpoints Facilitate access to research tools and centers/networks Help design more advanced clinical endpoints (data!) 40 www.draccon.com
  • 41. Feasibility (Science) Business Less profitable Highly profitable Wemightknow howtodoit Notenough knowledge Rare diseases Rare diseases Rare diseases Rare diseases One goal: getting your field to the feasible and attractive box to get more/better drugs 41 www.draccon.com
  • 42. The power of impatient patients: • Have the vision to know where your disease sits in the science/business matrix. • Fill the gaps: build the science and build the business (make it easy and attractive). • Be the glue that comes together to create a joint patient community and that connects all stakeholders. CNSdrughunter http://www.draccon.com/impatient/