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2. Der niederländische Tourist in sieben Lebensstilen | GTI-Akademie

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Der bekannte Baustein der GTI Akademie wurde auch im Folgeprojekt GTI 2 fortgeführt. Wie im vergangenen Projekt auch wurden unterschiedliche Workshops, Netzwerkveranstaltungen und Zusammenkünfte zwischen den Projektpartnern organisiert. Hierbei sind z.B. Themen wie Digitalisierung, Review-Management, Erstellung von User-Generated Content, Social-Media-Kampagnen etc. behandelt worden. Mehr Informationen unter: https://www.euregio.eu/de/

2. Der niederländische Tourist in sieben Lebensstilen | GTI-Akademie

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2. Der niederländische Tourist in sieben Lebensstilen | GTI-Akademie
Quellmarkt Niederlande
Abenteuersuchende – Maika
Spasssuchende – Roxanne
Harmoniesuchende – Lieneke
Anschlusssuchende – Hans
Ruhesuchende – Bert
Erkenntnissuchende – Jacques
Stilsuchende – Danielle
Trends
Abspann
INHALT
2. Der niederländische Tourist in sieben Lebensstilen | GTI-Akademie
Der niederländische Tourist
WER IST DAS?
DEN niederländischen Tourist gibt es nicht.
Niederländische Touristen suchen, ebenso wie Deutsche, nach Urlauben,
Wochenendreisen, Tagesausflügen und nach Aktivitäten, die zu ihnen passen. Für
jeden Unternehmer ist es deshalb wichtig zu wissen, welcher niederländische
Gast am besten zu seinem Unternehmen passt. Das Verhalten des heutigen
Touristen kann nicht mehr nur auf der Grundlage von demografischen Aspekten
wie Alter, Familienphase oder Einkommen analysiert werden. Diese Faktoren
bestimmen immer weniger das Verhalten des Touristen. Vielmehr wird heute auf
der Grundlage von Wünschen, Motiven und Interessen ausgewählt.
•Wer sind die niederländischen Touristen, die Deutschland
besuchen?
•Wie können Sie am besten mit ihnen kommunizieren?
•Wie gestalten Sie den Aufenthalt nach ihren Wünschen, so dass sie auch
wiederkommen und zu positiven Botschaftern werden?
Mithilfe dieses Trainings soll Ihnen das und mehr näher
gebracht werden. Anhand von sieben unterschiedlichen
Lebensstilen beschreiben wir Ihnen den niederländischen
Touristen und Erholungssuchenden.
2. Der niederländische Tourist in sieben Lebensstilen | GTI-Akademie

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2. Der niederländische Tourist in sieben Lebensstilen | GTI-Akademie

  • 2. Quellmarkt Niederlande Abenteuersuchende – Maika Spasssuchende – Roxanne Harmoniesuchende – Lieneke Anschlusssuchende – Hans Ruhesuchende – Bert Erkenntnissuchende – Jacques Stilsuchende – Danielle Trends Abspann INHALT
  • 4. Der niederländische Tourist WER IST DAS? DEN niederländischen Tourist gibt es nicht. Niederländische Touristen suchen, ebenso wie Deutsche, nach Urlauben, Wochenendreisen, Tagesausflügen und nach Aktivitäten, die zu ihnen passen. Für jeden Unternehmer ist es deshalb wichtig zu wissen, welcher niederländische Gast am besten zu seinem Unternehmen passt. Das Verhalten des heutigen Touristen kann nicht mehr nur auf der Grundlage von demografischen Aspekten wie Alter, Familienphase oder Einkommen analysiert werden. Diese Faktoren bestimmen immer weniger das Verhalten des Touristen. Vielmehr wird heute auf der Grundlage von Wünschen, Motiven und Interessen ausgewählt.
  • 5. •Wer sind die niederländischen Touristen, die Deutschland besuchen? •Wie können Sie am besten mit ihnen kommunizieren? •Wie gestalten Sie den Aufenthalt nach ihren Wünschen, so dass sie auch wiederkommen und zu positiven Botschaftern werden? Mithilfe dieses Trainings soll Ihnen das und mehr näher gebracht werden. Anhand von sieben unterschiedlichen Lebensstilen beschreiben wir Ihnen den niederländischen Touristen und Erholungssuchenden.