WRAST, Worldwide Repository for Assets. Project Cloud QTR meeting @ Disney/ABC

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WRAST: Worldwide Repository for Asset Storage and Transport. A C4-compliant b2b/b2c content distribution platform

Technologie

Production in the Cloud
• For the past two years, ETC@USC has explored cloud technology application for content
development and production
• Luna & Suitcase: Two ETC@USC projects that demonstrate the technologies for Production in the
Cloud
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 2
Development Production Distribution Presentation

Moving Beyond Production…
• The next logical extension is to explore ways cloud technologies can improve content distribution
and presentation
• What opportunities exist to establish interoperable standards and build prototype tools to address
real business challenges downstream?
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 3
Development Production Distribution Presentation

Business Challenges Abound
• Proliferation of technical standards and requirements for B2B delivery
• Bespoke systems and approaches used by studios and media services vendors
• Redundant asset creation and transformation
• Disparate sources of metadata and assets
• Limited supply chain visibility
• Frayed connections between digital marketing, sales, operations, and finance
• Costly and complex streaming infrastructure as a barrier to retail entry
• Content owners slow to capitalize on digital offer differentiation
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 4

The Opportunity
What can cloud technologies do to:
• Accelerate the adoption of industry standards
• EIDR, AD-ID, EMA-Avails, DEG-EMA Core Metadata, IMF, Common Media Manifest
• Create traceability of assets through distribution and presentation
• C4-ID
• Eliminate redundant asset creation and handling steps
• Significantly simply how producers take their content to market
• Enable more outlets for content
• Generate growth for the entire Media and Entertainment ecosystem
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 5

The Initiative
• Build a neutral protected content repository that all studios can use and share
• Support distribution for all retail models from EST to PPV to SVOD
• Allow for various content packaging as required by geographies and licenses
• Enable just-in-time dynamic packaging
• Support bonus content and navigation
• White box distribution platform for retailers
• Promote USC ETC C4 and other standardized workflow technologies for content operations and
distribution
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 6

Key Concepts: Identification
• Uses both EIDR and C4 IDs
• Promotes positive and immutable identification and auditing
• Media assets and metadata changes
• Distribution and delivery events
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 7

Standardized Servicing Library with Dynamic Packaging
• Assets can be uploaded in almost any fashion but stored as individual
components
• Packages can be dynamically created by metadata and manifests
• “Greatest Common Factor” of assets
• Business rules (e.g. Avails)
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 8

API-Driven Services
• API services to power
• Ingestion
• Automatic and on-demand transformation of content
• Delivery
• Presentation
• Reporting of transactions and consumption
ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 9

More to Come…
WE LOOK FORWARD TO WORKING WITH YOU
Project Cloud Quarterly Meeting 10

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