Learn why your small business should use SMS text message marketing.

1. Why Your Small
Business Should
Use SMS Text
Message Marketing
ercsms.com | 608-837-5270 | info@ercsms.com

2. 2
1. It’s Permission-Based
• Your target audience must opt in to
receive messages
– Consumers are already invested in brand
– Won’t waste time or money
• Build SMS database for future use
– Use web, email and social media
ercsms.com | 608-837-5270 | info@ercsms.com

3. 3
2. It’s Engaging
• Majority of text messages are read
within a couple of minutes of receipt
– Demand to be read right now
• Guaranteed to read your message right
away
– Deliver directly to engaged customers
– Great bang for your buck
ercsms.com | 608-837-5270 | info@ercsms.com

4. 4
3. It’s Quick
• SMS is 160 characters
– More likely to read because short
– Emails are lengthy
• SMS read at consumer’s convenience
• Valuable for small businesses who are
short on time
ercsms.com | 608-837-5270 | info@ercsms.com

5. 5
4. It’s Cheap
• Affordable
– SMS is cheaper than placing an ad
• Bulk Packages
– Send thousands of messages at a low, flat
rate
• Value proposition for small businesses
on a budget
ercsms.com | 608-837-5270 | info@ercsms.com

6. 6
5. It’s Interactive
• Create fun and engaging messages
– Pose message as questionnaire/poll
• Encourages to read more closely
– Toll-free SMS reply
• Extra incentive to engage with brand
– Link to entertaining video/image
• Further investigation of brand
ercsms.com | 608-837-5270 | info@ercsms.com