EPiServer technology combines content and commerce through and integrated platform, empowering our customers to manage their mobile-first customer experiences.
2. Why combine Commerce and Content?
Growth in
e-Commerce
Pace set by
Connected consumers
Convenience
Cost
3. Why combine Commerce and Content?
Growth in
e-Commerce
Pace set by
Pace set by
Connected consumers
Shift in
Marketing
Connected consumers
Convenience
Cost
Content marketing
User generated content
Contextual
4. Why combine Commerce and Content?
Growth in
e-Commerce
Pace set by
Connected consumers
Convenience
Cost
Pace set by
Connected consumers
Shift in
Marketing
Selling without Selling
Content marketing
User generated content
Contextual
6. CMS & E-Commerce
Integrate
Brand Marketing Site
Content Management
Platform
User / sign-on
Cart
Products
Media
E-commerce Store
e-commerce
Platform
7. EPiServer Commerce
Brand e-commerce Site
EPiServer Commerce
Platform
Single e-commerce platform to manage your Mobile-First customer experience
bringing Commerce and Content together seamlessly
8. Connected Consumer
• Web, mobile, email, social
• Mobile First – Responsive to screen size
• Personalize for user’s context
First e-commerce platform to have built-in Mobile-first support
This a barrier to conversion, customer will drop out of the checkout funnel!User details need to be in syncProducts need to used in campaign landing pages etc. This causes a tight dependency between the two systemsMedia could be shared across systemsDuplicate functionality across the two separate platforms for development and User Experience WCM:Content Services, Rich Media ManagementDuplicated:Content Targeting, Recommendations, Search, Personalisation, Site Search, Personalization, NavigationCommerce: Inventory, Catalog / PIM, Pricing, Cart / Check / Checkout, Payment / Tax Fraud
EPiServer is recognised as the first e-commerce platform with mobile-first built-in