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EPAM Bell Build vs. Buy
- 1. 1CONFIDENTIAL TRYING TO DECIDE BUILD OR BUY? LET US HELP. HERE’S HOW JUNE 2, 2015
- 3. 3CONFIDENTIAL THE CHALLENGE • Meet tremendous growth forecasted in online channel growth • Enhance the overall customer experience - provide a rich and seamless customer experience • Increase customer satisfaction while leveraging lower cost channels • Safeguard and grow brand equity
- 5. 5CONFIDENTIAL WELCOME TO THE POST-PC ERA Consumer and business users have become nomads. Always on the move. And yet the expectation is that they will access targeted content that is contextually relevant to where they are and what they happen to be doing, at that particular moment.
- 6. 6CONFIDENTIAL IS CHANGING YOUR BUSINESS AND SO IS YOUR BUSINESS MODEL
- 7. 7CONFIDENTIAL THE NEW REALITY INCREASED COMPLEXITY OF TOUCH POINTS CONSTANT INNOVATION AND OBSESSIVE CONSUMER-CENTRICITY ALL DELIVERED AT RECORD SPEED
- 8. 8CONFIDENTIAL THE WAY WE DO DESIGNS SOLUTIONS WHY EPAM
- 9. 9CONFIDENTIAL IMPOSSIBLE TO PREDICT THE FUTURE IS YOU MUST BE PREPARED FOR ANYTHING
- 10. AUDIENCES Customers Employees VendorsPartners CHANNEL EXPERIENCES TV • Mobile • Social • Local • Web • Call Center Retail • B2B / B2C / B2G OMNI-CHANNEL FOUNDATION INTEGRATION LAYER ENTERPRISE SERVICES DATA HUBS MASTER DATA LEGACY BACKEND Offer OMS Retail OMS BillingRules CHANNEL-SUPPORT • SERVICES CONSUMPTION Manage • Catalog • Pricing • Content • Deals Deliver • Segmenting / Targeting • Personalization • Contextualized Content • Endless Aisle Measure • Analytics • Multivariate / A/B Testing • Consumer • Dashboards 1 2 3 LEVERAGE BEST-OF-BREED THROUGH INTEGRATION DELIVERY ENVIRONMENT Accelerators • APIs Templates Code Reuse • Processes Guidelines • Rules
- 12. 12CONFIDENTIAL BUY BUILD Main drivers: opportunity / time to market / competitive pressure BUILD VS BUY • On-going functionality & features from a vendor with a strong vision for the future of B2B commerce. • Support & Maintenance is available. • Built upon open-source technologies including Java, Spring where a large, talented pool of engineers exist worldwide. • Jump start digital commerce storefronts with B2B, B2C, and Mobile Accelerators. • Integrates seamlessly with Supply Chain, OMS, or other enterprise systems – can replace any module. • Requires building commodity commerce functionality such as cart, payment, order management, customer management, promotions, search etc. • In our experience, companies end up spending inordinate amounts of time & money on maintenance activities over innovation. • Custom platform knowledge ends up in a select few individuals which presents a business risk if they decide to leave.
- 13. 13CONFIDENTIAL Roles & Permissions Datahub Promotion Engine Caching Android App Customer Account SAP Integration Workflow Upselling/Xselling Payments Reporting Cockpit Searchandizing Cart Customer Service Reviews Content Management iOS App AcceleratorsOmnichannel Services Instore Cockpit Personalization OMS BUY VS. BUILD FEATURE COMPARISON COTS PLATFORM CUSTOM SOLUTION BUY BUILD 700+ FEATURES
- 15. 15CONFIDENTIAL WHY HYBRIS? • CaaS • Omni-channel Enablement • Performance as a Feature • Deploy Anywhere • Abstract Underlying Complexity • Speed to Market • Minimize Integration Risk • Industry specific features STRENGTHS
- 16. 16CONFIDENTIAL EPAM OMNICHANNEL ACCELERATOR KEY COMPONENTS HYBRIS ARCHITECTURE: KEY COMPONENTS • Catalog • Categories • Products • Subscriptions • Entitlements • Rules • Promotions • Bundling • Website Content • Launch Sites • Personalization • Media • Multi-site • Localization • Manage Customers • Promotions • Vouchers • Restrictions • Roles • Searchandizing • Personalized Results • Boost Rules APPLICATION FACTORY i.e. Hybris Extensions shared across sites, instances HYBRIS OCC (API LAYER) PIM WCMS HMC SOLR*
- 17. 17CONFIDENTIAL ARCHITECTURAL HIGHLIGHTS • Hybris Datahub reduces integration risk by providing SAP connectivity and future integrations • Rely on OOB subscriptions, entitlements, and metering functionality to support telco specific functionality • Omnichannel Accelerator, mobile commerce storefronts enable us to deploy channels faster • Utilize our hybris Automation Framework to one-click deploy environments in cloud, on-premise, or locally • Easily extend OOB type system to support your Data Architecture.
- 19. 19CONFIDENTIAL ADDITIONAL CONSIDERATIONS • Utilizing SAP HANA for in-memory performance in critical areas such as pricing, inventory, or personalization / analytical use-cases • Implement caching framework to plug-in to 3rd party cache like memcached, redis, or other to ensure high performance to the channel at the API level • Use the re-platforming project to strengthen data, analytical capabilities by introducing a strong content management solution such as Adobe AEM / Marketing Cloud.
- 21. 21CONFIDENTIAL PROGRAM PROJECT SEQUENCE. THE EPAM VIEW RS ESHOP + TV EVOLUTION New hybris platform, BRS LOBs available online for new customers only MOBILITY ESHOP 2 Migrate Mobility to hybris, roll-out Endless Aisle, CRM integration MASS SERVICE/AUTO Residential Customer functionality for Business OUTRIGHT SALES Leverage Endless Aisle for Business Markets After looking for optimisations, we recommend the following project sequence: 1 2 3 4
- 22. 22CONFIDENTIAL PROGRAM PROJECT SEQUENCE. THE EPAM VIEW RS ESHOP + TV EVOLUTION • Reused for BBM Projects • Adds ability to buy BRS LOBs online • Lowers acquisition costs • Existing customers add new LOBs • Including in BRS eshop scope to leverage work already being done MOBILITY ESHOP 2 • Migrate existing eshop to hybris + new features • Endless aisle: Add 3rd party supplier products sold thru Bell • Leverage later in BBM • Opens the door for Bell to be able to sell anything via platform MASS SERVICE/AUTO • Leverage BRS to give Business Customers same buying experience and functionality as consumers, but with tailored flows and products • Move manual tasks online OUTRIGHT SALES • Leverage mobility endless aisle to offer new 3rd party products • Integration with CRM 1 2 3 4
- 24. 24CONFIDENTIAL • Define MVP that is achievable with the dates • With MVP defined, review the cost and time • Keeping Time as fixed, refine the MVP that can be delivered while keeping quality high and reduced risk MVP APPROACH TO MEET THE DATES Scope Time Cost Quality
- 25. 25CONFIDENTIAL OUR AGILE APPROACH Architecture and Design Team will iteratively develop and deliver: • Business and functional epics and user stories • Architectural epics covering Environment and Solution Architecture including Integration and Data Migration Approach • Other Technical Documentation Agile in action: • Sprint planning meeting • Daily standup meeting • Sprint review meeting • Sprint retrospective meeting
- 27. 27CONFIDENTIAL WE’RE NOT YOUR AVERAGE SYSTEM INTEGRATOR 2.
- 28. 28CONFIDENTIAL WE HAVE A PROVEN GLOBAL DELIVERY AND ECOMMERCE IMPLEMENTATION METHODOLOGY THAT WORKS 3.