Watch the full webinar here: http://go.emyth.com/sales-that-doesn't-waste-your-marketing-webinar-recording It’s harder than ever to get the attention of the right potential customers. And that puts a lot of pressure on the sales conversation, but it also creates an opportunity to really differentiate your business from the other guys. It’s about being ready to pick up the phone and add value from the first moment, to help people solve real problems and let your product speak for itself.

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Panelists
Jonathan Raymond
Director of Marketing
Gail Frahm
Chief Executive Officer
Slade Machamer
Director of Coaching

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Real sales is about real talk with
real people about things that really
matter to them.

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Engagement
!
!

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Engagement
!
Structure
!
!

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Engagement
!
Structure
!
Leading

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Engagement
!
!

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Real sales is an ‘opening’ process
not a ‘closing’ process.

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You can help your
prospects open
up about what’s
important to them
by entering their
reality.

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People speak, most of the time,
in ‘symbolic expressions’.

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‘I’ve always wanted
to be successful.’

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‘We’re in a sales slump.’

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Horizontal Movement
!
P: We’re in a sales slump.
S: Oh, do you produce financial statements?
!

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Vertical Movement
!
P: We’re in a sales slump.
S: Oh, what’s going on?
!

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Structure

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These are the 5 Benchmarks of the
EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda
!

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These are the 5 Benchmarks of the
EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda
2. The agreement to the EMyth Perspective
!

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These are the 5 Benchmarks of the
EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda
2. The agreement to the EMyth Perspective
3. The agreement to Getting Help

19. © 2014 EMyth
These are the 5 Benchmarks of the
EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda
2. The agreement to the EMyth Perspective
3. The agreement to Getting Help
4. The agreement to EMyth Coaching
!

20. © 2014 EMyth
These are the 5 Benchmarks of the
EMyth Coaching Sales Process.
1. The agreement to Today’s Agenda
2. The agreement to the EMyth Perspective
3. The agreement to Getting Help
4. The agreement to EMyth Coaching
5. The agreement to Getting Started

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Structure and substance.
Systems and people.
!
!

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Structure and substance.
Systems and people.
!
Together they produce a result that’s
greater than the sum of the parts.

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Leading.

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Being lead.

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Leading.

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Questions?