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PDE3253 Product Launch Jan 2019

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Resources for Product Launch https://unihub.mdx.ac.uk/study/library PDE3253 Jan 2019
Today we will look at.. • Market Intelligence: Mintel, Passport, COBRA, WARC, Business Source Complete. • Business Intelligence and skills: Passport, COBRA, WARC, IBISWorld, Business Source Complete, British Library Business and IP Centre, Lynda.com. • Marketing: WARC, Business Source Complete. • Trends: WARC, WGSN. • Standards: British Standards Online. • Intellectual Property: British Library Business and IP Centre.
Accessing library resources MyUniHub > MyStudy > My Library > Databases
Need further help? Your Librarian is: Vanessa Hill v.hill@mdx.ac.uk http://libguides.mdx.ac.uk/pdde/Help

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PDE3253 Product Launch Jan 2019

  • 1. Resources for Product Launch https://unihub.mdx.ac.uk/study/library PDE3253 Jan 2019
  • 2. Today we will look at.. • Market Intelligence: Mintel, Passport, COBRA, WARC, Business Source Complete. • Business Intelligence and skills: Passport, COBRA, WARC, IBISWorld, Business Source Complete, British Library Business and IP Centre, Lynda.com. • Marketing: WARC, Business Source Complete. • Trends: WARC, WGSN. • Standards: British Standards Online. • Intellectual Property: British Library Business and IP Centre.
  • 3. Accessing library resources MyUniHub > MyStudy > My Library > Databases
  • 4. Need further help? Your Librarian is: Vanessa Hill v.hill@mdx.ac.uk http://libguides.mdx.ac.uk/pdde/Help

Hinweis der Redaktion

  1. Market Intelligence: Data; market research; market, sector and brand analysis; competitive and product intelligence including public opinion and consumer spending. Business Intelligence and skills: Data on industries, companies, countries and consumers; practical information on setting up and running businesses Marketing: Advertising including case studies Trends: Trend forecasting and analysis Standards: A standard is an agreed way of doing something. It could be about making a product, managing a process, delivering a service or supplying materials – standards can cover a huge range of activities undertaken by organizations and used by their customers. Intellectual Property: protecting your designs