3. • Who am I?
• Twitter adoption
• setting up and using Twitter
• who to follow and how to get followers
• Twitter tools
• “Twittiquette”
• simple monitoring and measurement
• Twitter ethics
3
4. Who am I?
• author and technology consultant
• B2B PR professional since 1987
– in-house: Halcrow, Tarmac, BIW
– consultancy
(1998 - 2000, 2009 - date)
• Wikipedian (2003), blogger (2005)
and tweeter (2008)
4
6. c. 500m+ registered
accounts
• c. 28% 'active'*
• est. 250m 'active'
by end 2012
* Active = members who log in
at least once a month
Source: www.mediabistro.com
6
7. • 400m
Tweets/day
(up from 2m/day in
2009)
• now (2013)
average
c. 4,600
Tweets/sec
• Peak
33,388/sec
(New Year's Day 2013)
Image courtesy of: Huffington Post
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8. • UK = 4th largest Twitter
population
• c. 32m Twitter accounts
(53% population)
• c. 11m active UK users
• 7% of Tweeters =
79% of UK Twitter traffic
8
10. “Why?”
• engage in real-time online conversations
• expand range of communication tools
• join or open up new conversations
(new customers, projects, etc)
• improve networking
• extend reach of existing tools, networks
and content
10
12. setting up and using Twitter
• Twitter - maximum limits ...
• 15 – characters in @username
• 20 – characters in real name
• 140 – characters in status update
• 160 – characters in profile
12
33. Twitter tools - mobile
• Full functionality
on smartphone
• add GPS location
• tweet photos
• Tweet from
multiple accounts
• Sometimes all at once!
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38. Good tweeting
• Beware:
– company and/or client
confidentiality
– copyright issues
– defamation
– privacy of individual
– bringing company into disrepute
38
39. Good tweeting
• Avoid conflicts of interest
– Disclose client
relationships
– Clarify account
'managers'
• Consider disclaimers
• Above all: honesty and integrity
39
40. Good tweeting
• Stay (mainly)
on-topic
• Keep it personal,
not corporate
• Tweet regularly
• Be responsive
• Think long-term
40
41. Six minutes
31 January 2013
2.21pm - First tweet from @hmvtweets
2.21pm - First media RT
2.27pm - First RT by national journalist
2.36pm - ITVnews article published
2.51pm - c. 900 RTs
Data from PR Week, 22 Feb 2013
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42. Effective use of Twitter for
Business
Q&A
Thank you
Contact: Paul Wilkinson
Website: www.pwcom.co.uk
Tech blog: www.extranetevolution.com
PR blog: www.blog.pwcom.co.uk
Email: paul.wilkinson@pwcom.co.uk
Tel: +44 (0)20 8858 1104
mob: 07788 445920
Twitter: @EEPaul
http://www.google.com/profiles/paul.wilkinson19
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Hinweis der Redaktion
All familiar with these? Who has a profile on Facebook? Who uses Facebook for business? Who uses on LinkedIn? Who uses Twitter? Company or individual use