Tim Lagerpusch (Founder and CEO, SugarTrends GmbH) held this presentation on SugarTrends at the 2014 SME Assembly in Naples, Italy. Find out more at: http://blogs.ec.europa.eu/promotingenterprise/

2. Tim Lagerpusch
Founder and CEO
SugarTrends GmbH

4. Why we need SugarTrends
On SugarTrends the lifestyle consumer will find special products from great small stores around the world and thus saves
time for searching while receiving high quality & service
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The Internet has everything, but
On SugarTrends you will always find something special
and you can trust on it:
Consumers love SugarTrends …
Our stores love SugarTrends …
People looking for something special
The nice Independent
Local Shops

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Some Shop Examples

6. 300K
matching
stores
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The market
The Market is big
>2M
stores
In Germany about 8M customers await us that frequently buy high quality, luxuary and organic products. Many are already buying
online, many more will join because of our unique service
10K
Member
stores
Total available Market:
• $15T retail market
• 20% high quality
• ~10% online
Serviceable/ Targeted available Market
• Independent small stores
• Matching products quality & style
• Sales $200K p.a.
Signed stores

7. People looking for something special The nice Independent
As a gift or
For yourself
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The Internet has everything, but
On SugarTrends you will always find something special:
Why we need SugarTrends
We all love it
Consumers love SugarTrends …
• Collection of special beautiful
products
• Service from experienced
& reliable stores
• Trust in quality & delivery
• Technology & Design for a great shopping experience
Local Shops
Our stores love SugarTrends …
• Access to new global customers
• Economies of scale for shipping, payment & tech. costs
• Exclusive store network
• Great solutions for online sales
& easy CM, processing
and handling

8. Market entry strategy
Our market entry starts actively in Germany with products from $65-$180, which are easy & cheap to ship. With an increasing trust &
investment we will expand our product portfolio and enter new countries
Germany
50M €
25M €
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Accessories
Gourmet
Home & Deco
+Fashion
+Art
+Furniture
+Jewelry
Ø Shopping Cart €
# purchases
1
2
3
4
14
+Netherlands
+Skandinavia
+tbd.
+Austria
+Swittzerland
+UK
+tbd
+US
+BRICS
t
0.6M
$160
$125
0.15M
$95
$65
$35
Year 1 Year 2 Year 3
5k
1M €
Year 4 Group 1 Group 2 Group 4 Group 5
# Annual marketing & sales budget
$130 Jewelry
6 . M a r k e t E n t r y
Group 3
increase of product depth
and focus of marketing etc.

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The Network Effect
Scaling Marketing Potential
Each shop has a
fan-community
We join them

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Status Quo – Performance (1/2)
SugarTrends is international with for example 82 stores in 14 EU countries. 30% of our customers are already shopping
from the USA, Australia or Brazil
European overview1
18 Countries
36 Cities
101 Stores
~1.500 Products
9.000 unique visitors p.m.
45% international users
30.000 USD in sales
Germany
 >40 stores
 13 cities
 >700 products
Portugal
 10 stores
 2 cities
 >300 products
Italy
 7 stores
 6 cities
 >80 products
Spain
 6 stores
 1 city
 >60 products
1 SugarTrends also has stores located in 2 non-European cities: New Delhi and Sydney, First
inquiries from the US and Hong Kong

11. We are an experienced, international Team…
Christian Schwarzkopf Tim Lagerpusch
The Founders
Working together since
2001
Te am 11
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 Customers
 Creative CEO
 Consulting, IT
e.g. SAP, Siemens Management Consulting
>50 Consulting projects since 2005
(e.g. Lufthansa, BASF, Masterfoods)
Supporting more than 200 Startups as MD
at Center for Innovation & Entrepreneurship
 Stores
 Networking CEO
 Consulting, Logistics
e.g. Deutsche Bank, Booz & Company
>50 Consulting projects since 2005
(e.g. VBL SCHUFA, Volaris)
Supporting more than 200 Startups as MD
at Center for Innovation & Entrepreneurship
• The founders are experienced entrepreneurs (IT, Consulting, Logistics, Coaching)
• Our team members are international with various profound expertise

12. Competition
Through an invitation only policy of qualified stores and their integration in the operations,
SugarTrends will build up a strong market position with its wide product portfolio
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Professional full integration
of the stores (Selection, CM, Marketing)
Anonymus
Comparison of some international Online-Marketplaces with special
Our USP combination
products 1. Selection of the finest products
 Easier for consumers
2. Stores work for us
 Operational & cost advantage
3. Wide high class portfolio
 Increased shared of wallet
 High conversion
4. Focus on independent labels
 Less price competition
5. First store owner community
 Sustainability
Further national concepts
JUNIQUE
Wide
Product
Categories
Small
Product
Portfolio

13. Financials
In order to grow and establish SugarTrends internationally, several investment rounds are necessary. We would like to
start in Q4 2014 with a Series A of over 2.5M USD
$120,000,000
$100,000,000
$80,000,000
$60,000,000
$40,000,000
$20,000,000
$-
$-20,000,000
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• >$200K Self-financing
• 4,000 visitors p.m.
• Conversion Rate ~1% (Q2 2014)
• No marketing spending so far
• 101 stores, 50 in the pipeline
• Breakeven in 3rd year possible
• Investment:
Key KPI
• Seed: $0,15M
• Series A: $2.5-4M
• Series B: $6.5-13M
• Series C: tbd.
Revenues
Costs
EBIT
2014 2015 2016 2017 2018
Year 1 Year 2 Year 3 Year 4
Sales $270 K $12.61 M $65.29 M $152.92 M
# Visits/month 0,01 M 0,36 M 1,5 M 2,8 M
# Orders/year 3 K 0,13 M 0,56 M 1,07 M
Internal revenues $26 K $1.69 M $9.91 M $27.17 M
Conversion 1,8% 2,8% 3,0% 3,0%
ø shopping cart $80 $95 $120 >$130
Employees 14 38 55 82
# Stores 300 700 2.000 5.000
Commission & Fees 10% 13% 15% 18%

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www.sugartrends.com
10 Euro Friends-Discount
“SME2014”
the network of the nicest independent shops
Next Steps
Hope to see you….