The European Commission sees corporate social responsibility (CSR) as important for strengthening competitiveness and sustainability of European companies. It defines CSR as enterprises taking responsibility for their impacts on society through legal compliance and integrating social and environmental concerns into their business strategies and operations in cooperation with stakeholders. The Commission aims to maximize shared value creation for companies and society by identifying and mitigating adverse impacts. Its 2011-2014 CSR strategy included enhancing CSR visibility, improving trust in business, developing CSR codes and guidelines, and better aligning European and global CSR approaches. The document emphasizes that CSR becomes most effective when embedded in mainstream business strategies and that human resource managers have a key role in engaging employees and leveraging CSR for recruitment, culture change, and risk management