The FAME coaching event II will take place at 19th and 20th March of 2013 in Heidelberg, Germany. This successful matchmaking format is connecting researchers and startups with investors and companies since 2005. The Focus 2013 is 'The Mobile Ecosystem'. Mind you: be quick, the closing date for applications is on 18th January 2013. More information: http://www.howtogrow.eu/ecia/event/the-fame-coaching-event-ii/

1. FAM
Facilitating Access &
Mobilisation of
European finance for
Creative industrie
EFAME coaching
event II
19./20.03.2013, Heidelberg
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

2. FAME in partnership with
the
The successful matchmaking format is connecting researchers and startups
with investors and companies since 2005. Focus 2013: ‘The Mobile Ecosystem’
WHEN? HOW? WHO?
The 12th HDI takes place Researchers, developers and Researchers, developers and
on the 19th + 20th of March start-up companies present 20 start-up companies dealing
2013 business ideas and close- with the increasing mobility of
and is looking for your to-market research findings to individuals and companies as
business ideas or R&D results an audience of investors & well as exploiting the potential
with high market potential. experts in short 6-minute of mobile technologies are
pitches. allowed for entry
The closing date for applications is on 18th January 2013.
This event is free of charge for researchers, developers and start-up companies that are
selected to present: Apply and show us that your idea has what it takes!
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

3. Topic in 2013: The Mobile
Ecosystem
Start-up companies, researchers and developers will present
up to 20 business ideas and close-to-market research findings
focusing on mobile services including:
 Mobile Learning
 Mobile Collaboration
 Mobile Content
 Mobile Social Interaction
 Mobile Business Models
 Mobile E-Health
 Mobile Gaming
 Mobile Distribution Models
 Mobile Advertising
They will reply to:
 The demand for mobility as a basic need
 A trans-sectoral approach
 The increasing blur between sectoral borders
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

4. FAME in partnership with
the
optional:
19th March 2013 20th March 2013 21st March 2013
COACHING DAY PITCHING DAY CREATIVE VISITS (tbc.)
9:00 – 11:45
Conference on Commercialization
of RDI
11:45 – 13:30
Welcome, Keynotes & Lunch
13:30 – 14:30 09.30 – 14.30
Call for 2 parallel Pitching Panels
Proposals
09:00 – 18:00 14:30 – 15:30 VISIT
Coffee Break / Meet the Panelists
Selection by an Creative Heidelberg
International Jury
FAME 15:30 – 16:30 & Mannheim
Coaching Day 2 parallel Pitching Panels
16:30 – 18:00 16:30 – 18:00
Investor Workshop KARIM Workshop
(tbd.)
Creative Evening Event 18:00 – 18:45
(tbc.) Wrap-Up Workshop
19:30 – 23:00
Award for the best innovative FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
idea @ Dinner FINANCE FOR CREATIVE INDUSTRY
GROWTH

5. 8.30 ––8.45
8.30 8.45 Welcome
Welcome
8.45 ––9.15
8.45 9.15 Interactive Session “Pitching. Do‘s and Don’t‘s ””
Interactive Session “Pitching. Do‘s and Don’t‘s
9.15 ––9.45
9.15 9.45 Inspiration Island “Advantages of Networking”
Inspiration Island “Advantages of Networking”
9.45 ––10.00
9.45 10.00 Coffee Break
Coffee Break
Coaching Session
Coaching Session
10.00 – 11.30
10.00 – 11.30
Coaching Session
Coaching Session
10.00 – 11.30
10.00 – 11.30 10.00– 11.30
10.00– 11.30 TEST PITCHING
TEST PITCHING
CHECK YOUR
CHECK YOUR
CHECK YOUR FINANCING
CHECK YOUR FINANCING BATTLE
BATTLE
BUSINESS MODEL
BUSINESS MODEL
11.30 ––12.00
11.30 12.00 Inspiration Island “Sustainable Business Model Generation”
Inspiration Island “Sustainable Business Model Generation”
12.00 ––13.00
12.00 13.00 Lunch Break
Lunch Break
Coaching Session
Coaching Session
13.00 – 15.00
13.00 – 15.00
Coaching Session
Coaching Session
13.00 – 15.00
13.00 – 15.00 TEST PITCHING
13.00 – – 15.00
13.00 15.00 TEST PITCHING
CHECK YOUR
CHECK YOUR
CHECK YOUR FINANCING
CHECK YOUR FINANCING BATTLE
BATTLE
BUSINESS MODEL
BUSINESS MODEL
15.00 ––15.30
15.00 15.30 Coffee Break
Coffee Break
Coaching Session
Coaching Session
15.30 – 17.00
15.30 – 17.00
Coaching Session
Coaching Session
15.30 – 17.00
15.30 – 17.00 TEST PITCHING
TEST PITCHING
15..30 – – 17.00
15..30 17.00
CHECK YOUR
CHECK YOUR
CHECK YOUR FINANCING
CHECK YOUR FINANCING BATTLE
BATTLE
BUSINESS MODEL
BUSINESS MODEL
17.00 ––17.30
17.00 17.30 Inspiration Island “Financing”
Inspiration Island “Financing”
17.30 ––18.00
17.30 18.00 Companies work on their pitch presentations or enjoy aabreak
Companies work on their pitch presentations or enjoy break
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
19.00
19.00 TBC: Creative Event in Heidelberg //Dinner
TBC: Creative Event in Heidelberg Dinner FINANCE FOR CREATIVE INDUSTRY
GROWTH

6. 9.00 ––11.45
9.00 11.45 Conference on Commercialization of RDI
Conference on Commercialization of RDI
11.45 ––12.00 Welcome (by Klaus Haasis and Andreas Reuter)
11.45 12.00 Welcome (by Klaus Haasis and Andreas Reuter)
12:00 ––12.30 Keynote
12:00 12.30 Keynote
12.30 ––13.30 Lunch Break //Meet the Panelists
12.30 13.30 Lunch Break Meet the Panelists
13:30 –– 14:30 PitchesEARLY STAGE
13:30 14:30 Pitches EARLY STAGE 13:30 –– 14:30 PitchesLATER STAGE
13:30 14:30 Pitches LATER STAGE
14.30 ––15.30 Coffee Break //Meet the Panelists
14.30 15.30 Coffee Break Meet the Panelists
15:30 –– 16:30 PitchesEARLY STAGE
15:30 16:30 Pitches EARLY STAGE 15:30 –– 16:30 PitchesLATER STAGE
15:30 16:30 Pitches LATER STAGE
16:30 –– 18:00 KARIMWorkshop
16:30 18:00 KARIM Workshop
16:30 –– 18:00 InvestorWorkshop
16:30 18:00 Investor Workshop
(tbd.)
(tbd.)
18:00 ––18:45 Wrap-Up Workshop //Feedback from Companies
18:00 18:45 Wrap-Up Workshop Feedback from Companies
19:30 – 23:00 Award for the best innovative idea @ Dinner*
FAME - FACILITATING ACCESS
*only for companies in Central Europe & MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

7. WHY?
 Benefit from 1-to-1-Coachings
→ to shape your business model
→ to further develop your business idea with feedback from international experts
→ to improve you presentation & pitching skills
 Gain knowlegde by attending tailor-made training/coaching sessions and get support
for your search for financing possibilities!
 Pitch your business idea in front of an international audience of investors that are
interested in investing in the Mobile Sector!
 Get in contact with potential international partners for new cooperation!
 Experience the creative atmosphere in Heidelberg & Mannheim and make new
contacts & friends!
 Three Year Membership in the FAME Financing Network of the European Creative
Industries Alliance offering support for access to finance, strategy, business plan and
coaching!
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

8. HOW?
FILL OUT AN APPLICATION FORM & SEND IT TO
YOUR NATIONAL CONTACT POINT:
Italy:
Laura Santarelli, Project Manager for Eu Programmes and Int’l Iniatives Unit, FILAS,
santarelli@filas.it, +39 06 32885309
Denmark:
Stéphanie Palombi, FAME Project Manager, CAT SCIENCE PARK,
stpa@catscience.dk, +45 46740200
Nordic Countries:
Lena Arndal, Souschef, CKO – Center for Culture and Experience Economy,
lea@cko.dk, +45 46 74 02 90
Germany and all other countries:
Bianca Kolb, Project Manager FAME, Baden-Württemberg: Connected e.V.,
kolb@bwcon.de, +49 711 90715 342
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

9. Impressions 1st FAME event in
Copenhagen
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH

10. European partner projects
@Heidelberg Innovation Forum (HDI)
FAME strengthens the fast growing FORT establishes capabilities for the
sector of Creative Industries by dissemination and application of
helping to channel financial resources innovation
SMARD helps media and internet SMEs to KARIM aims at facilitating knowledge
implement and make use of R&D activities transfer across north west Europe
FAME - FACILITATING ACCESS
& MOBILISATION OF EUROPEAN
FINANCE FOR CREATIVE INDUSTRY
GROWTH