EBRPL Attract children to your programs with fun and easy marketing tips!
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EBRPL Attract children to your programs with fun and easy marketing tips!
- 1. ATTRACT CHILDREN TO YOUR PROGRAMS WITH FUN AND EASY MARKETING TIPS! Presented By: East Baton Rouge Parish Library
- 2. AGENDA Importance of Marketing Why? How? Traditional Media Posters Displays Word of Mouth Program Calendars, Newsletters, Flyers, Brochures Technology and Digital Media Social Media Digital Displays QR Codes
- 3. IMPORTANCE OF MARKETING Whys and Hows
- 4. WHY IS MARKETING IMPORTANT? “You can build a nurturing library environment but patrons won’t come unless you tell them it’s available” (Mates, 2004). Marketing can “imprint a key idea about what the library does in the minds of your stakeholders” (Your Tag, Your Brand, Your Program). Marketing can “increase your library's perceived value, as well as library usage and support.” (Bohrer, 2005) Marketing can build momentum & excitement (Bohrer, 2005)
- 5. HOW TO MARKET SUCCESSFULLY Target your demographic Use accessible formats Language Legibility Contrast Attractiveness Find ways to get the word out Word Of Mouth Community Partners Traditional and Technological Methods
- 7. TYPES OF TRADITIONAL MEDIA Posters Displays Word of Mouth Program Calendars, Newsletters, Flyers, Brochures
- 8. POSTERS
- 9. POSTERS
- 10. POSTERS
- 11. POSTERS
- 12. POSTERS
- 13. POSTERS
- 14. DISPLAYS
- 15. DISPLAYS Once posters are made– they need to be displayed! Samples of projects can be displayed in special ways Stuffed animals or other characters can display information Special signs which can be changed frequently may be used sandwich board signs dry-erase boards Pictures of previous programs may generate interest in future programs
- 16. DISPLAYS
- 17. DISPLAYS
- 18. DISPLAYS
- 19. DISPLAYS
- 20. DISPLAYS
- 21. DISPLAYS
- 22. WORD OF MOUTH
- 23. WORD OF MOUTH “Using word-of-mouth marketing can increase your library's perceived value, as well as library usage and support” (Bohrer, 2005). Tell your patrons about upcoming programs Announce programs at storytimes On the day of the program, make announcements over the PA system; invite children who are already in the children’s area Call registrants to remind them they have signed up Encourage patrons to tell others about programs of interest and their experiences
- 24. PROGRAM CALENDARS, NEWSLETTERS, FLYERS, BROCHUR ES
- 25. PROGRAM CALENDARS, NEWSLETTERS, FLYERS, BROCHURES Make sure your branch and contact information are clearly visible List the day, date, time of the program Include the appropriate age group, whether registration is required, and whether latecomers will be allowed to participate May want to include a “tagline” or library slogan (see "Your Tag, Your Brand, Your Program” article) Distribute to local business or community partners Have them readily available to pass out to patrons & actively hand them out
- 26. PROGRAM CALENDARS, NEWSLETTERS, FLYERS, BROCHURES
- 27. TECHNOLOGY AND DIGITAL MEDIA
- 28. TYPES OF TECHNOLOGY AND DIGITAL MEDIA Social Media Digital Displays QR Codes
- 29. SOCIAL MEDIA
- 30. SOCIAL MEDIA “Social media creates the opportunity for libraries and businesses to connect, share, and become visible.” Tips for success with social media: Listening Relevance Patience Accountability A personal element Benefits of social media use: Low cost Ability to gauge usage Ability to solicit and obtain feedback Ability to update information quickly 2011. "The Business of Social Media: How to Plunder the Treasure Trove." Reference & User Services Quarterly 51, no. 2: 127-132.
- 31. SOCIAL MEDIA Facebook Twitter Pinterest Instagram Blogs YouTube ListServes
- 32. DIGITAL DISPLAYS
- 33. DIGITAL DISPLAYS Make use of your library website to list programs and post your calendars online Display photos of previous programs using a digital picture frame Use a TV screen stationed in the library and have a digital display of upcoming programs
- 34. DIGITAL DISPLAYS
- 35. DIGITAL DISPLAYS
- 36. DIGITAL DISPLAYS
- 37. OTHER TECHNOLOGY
- 38. QR CODES Can be created for free Can be included on posters, displays, examples, flyers, social media, etc. Can be read with a free app from a smart phone Can be linked to online registration or further information on a website Links patrons directly to information without them having to write it down Know your users: Will they know what QR codes are and have the technology to access them?
- 39. DISCUSSION
- 40. BIBLIOGRAPHY 2011. "The Business of Social Media: How to Plunder the Treasure Trove." Reference & User Services Quarterly 51, no. 2: 127-132. Academic Search Complete, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=2fb13cb4-b8cc-41ac-a66e- 49876873cf9d%40sessionmgr15&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=69 858660 2011. "Your Tag, Your Brand, Your Program." School Librarian's Workshop 31, no. 4: 10-11. Library, Information Science & Technology Abstracts, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=435a74d0-0d48-4074-a37f- 808644306382%40sessionmgr4&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=579 97793 Barry, Peggy L. 2009. "Top 10 Marketing Tips for Communication and Outreach." ILA Reporter 27, no. 1: 8. Library, Information Science & Technology Abstracts, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=ec771eb4-b2b2-4cb1-a15a- 9a051b7f78db%40sessionmgr12&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=36 333924 Bohrer, Clara N. 2005. "Listen to This!." Public Libraries 44, no. 2: 63. Library, Information Science & Technology Abstracts, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=3c4cb478- 89a1-49bf-ab34- 6418e022f73f%40sessionmgr14&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=167 26647 Brady, D. 1990. "Selling your summer program." School Library Journal 36, no. 3: 158. Academic Search Complete, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=3cc5bc69- 80ee-484e-934e- 65cf382886a4%40sessionmgr15&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=90 04091763
- 41. BIBLIOGRAPHY Fletcher, Jon. 2010. "Marketing for the QRious: the beginner's guide to using QR codes for library promotions and resources." Multimedia Information & Technology 36, no. 3: 26-27. Library, Information Science & Technology Abstracts, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=88a1307f- a480-4f30-a440- f965292c2b53%40sessionmgr13&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=538 99400 Jennings, Eric, and Kathryn Tvaruzka. 2010. "Quick and Dirty Library Promotions That Really Work." Journal Of Library Innovation 1, no. 2: 6-14. Library, Information Science & Technology Abstracts, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=3e9878d0-0b58-4954-a7cc- 5dbb714ef9e5%40sessionmgr13&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=lxh&AN=65 541433 Mates, Barbara T. 2004. "ANNOUNCING THE NEW VENTURE." Library Technology Reports 40, no. 3: 65-70. Academic Search Complete, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=f47f13a7-4e04-4397-851e- 5b5bc7e8a17d%40sessionmgr13&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=1 3620516 Steele, Victoria. 1995. "Pictures from our exhibition: Publishing publicity posters utilizing technology." American Libraries 26, no. 3: 260. Academic Search Complete, EBSCOhost (accessed December 28, 2012). http://web.ebscohost.com/ehost/detail?sid=469fbdd1-ec4b-49ec-b9d6- 79b154ffe982%40sessionmgr10&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=95 03207548 Struckmeyer, Amanda Moss. 2012. "Reaching Tweens." Children & Libraries: The Journal Of The Association For Library Service To Children 10, no. 2: 36-38. Academic Search Complete, EBSCOhost (accessed February 14, 2013). http://web.ebscohost.com/ehost/detail?sid=5012a8d3-7b1a-453d-8e47- 62a575d43307%40sessionmgr10&vid=1&hid=18&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=7 9201332
- 42. CONTACT INFORMATION Children's Services East Baton Rouge Parish Public Library 7711 Goodwood Blvd Baton Rouge, LA 70806 225-231-3760
Hinweis der Redaktion
- Include what &when, age, whether or not registration is required. Use different techniques to create posters. These use a pattern and have sort of a 3-d effect. Included in the bibliography is an article on using desktop publishing to make posters, but here are some of our ideas.
- Here are some more with a slight 3-d effect, and use different shapes to convey the meaning.
- Here are some posters that include an example of the craft. The snowflakes on the mitten poster were made using special hole punchers, and the paper is textured, but you could also use glitter/sequins/etc. or patterned paper if you have it to add interest.
- More examples of posters including an example of the craft
- These posters also include an example of the craft to be made. Make sure your poster isn’t too wordy, but conveys the relevant information. (Notice how the date and appropriate age group are separated, making it easier to spot. Don’t crowd all of the text together, people aren’t likely to read a big block of text)
- Samples can be displayed as part of the poster or in other ways. Struckmeyer Article: Baseball Display case…sits on the desk. Allows people to see the craft and think ” I could make that”
- There are a few ways to display your posters. You can display them on an easel at the entrance to your room, like these are.
- You can make a wall of posters for all of your upcoming programs
- These walls are from Summer Reading. You can display the posters on the wall, and then move it to the easel when the program is coming up.
- Characters or stuffed animals can be used to hold signs or help with your display. If you have a dry erase board that the character can hold, you can change the message to indicate what is going on.
- Calcasieu parish library uses a black sandwich board to market their programs: They ordered it from DEMCO and it came with the fluorescent markers
- Another way to get patrons interested in programs Is by displaying pictures of past programs. You may need to ask permission to take pictures or speak with your legal department about posting a release.
- “Here in Grant Parish we make use of the churches a lot. We have a delivery van that goes all over the parish and when we have anything we want to advertise we put flyers up in all the stores, banks, etc.. At churches, we put some flyers in a paper bag and leave them at the front door (or with the secretary if they happen to have one) for them to put out on their tables in the foyer. We have reached people who don't normally use the library through this distribution method. We don't have that many businesses but we have lots of churches so we are meeting folks where we can.” Grant ParishSeveral articles listed in the bibliography also discuss this method. They suggest Community Partners: Local fast food chains to pass out flyers, hang posters in places children frequent—doctors’ offices, zoo, restaurants, parks, community centers, schools ; battered women’s shelters, churches, service clubs & organizations
- In using social media to market, There is a shift in thinking from broadcasting to conversation. This entire slide is taken from “The Business of Social Media: How to Plunder the Treasure Trove.“ included in the bibliography.
- Promote your library programs on social media by posting on wall, tweeting, posting instagram photos, or pinterest ideas. Have presenters mention programs they are doing on their wall or twitter account. Make sure you update regularly. You can use a social media manager, such as Hootsuite which posts to multiple accounts (FB, twitter, etc.) at once. You can start an e-mail discussion list that patrons can join and use it to find out what your users want and think about your programs. You can advertise programs by making videos or booktalks to post on YouTube and link to them on your library website. Make sure you put your social media addresses onto your paper calendars, brochures, flyers
- “At St. Tammany Parish Library we use flyers, posters and displays to advertise programs. We also have wide screen monitors at our four large branches that are located at the circulation desk. We show a continuous loop of Powerpoint slides that advertise programs for all ages. I'm including a few that we use at the Covington Branch.”
- From St. Tammany Parish Library
- From St. Tammany Parish Library