A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.

1. {
Social Media
for Non-Profits

2. {Audience
Conversation
Why Social Media

3. 2,522,000,000

4.  975,000,000
 84,000,000
 243,000,000
 150,000,000
 70,000,000
 1,000,000,000
Facebook
LinkedIn
Twitter
Instagram
Pinterest
YouTube
ExpandedRamblings.com

5.  500 million tweets
 35 million status updates
 4 billion views
 55 million photos
ExpandedRamblings.com

6. {Benefit from Social Media
Non-Profits

7.  82% use Facebook
 54% use Twitter
 49% use LinkedIn
 42% use YouTube
Virtual Inc.

8.  65% use LinkedIn
 81% use Twitter
501(c)(6)
Virtual Inc.

9. {To be ON social media
What does it mean

10. Listen
Plan
Post

11. {Facebook

12. 975 million people in the US
128 MILLION of them visit daily
ExpandedRamblings.com

13. 66% of Millenials have a profile
45% of those over 65 have a
profile
70% growth among those over 35
in the past 3 years
ExpandedRamblings.com

14. Facebook.com/pages/create

18. {Articles

19. {News

20. {Events

21. {Photos

22. {Videos

23. {Questions

24. {Crisis
Communications

25. {Respond

26. {Listen

28. {Instagram

29. 150 million users
70% log in daily
ExpandedRamblings.com

30. 43% of 18-29 year olds use
Instagram
18% of 30-49 year olds
ExpandedRamblings.com

31. {

35. {Twitter

39. 243 million users
46% of use the site at least once a
day
29% of users log in more than
once a day.

40. Younger than Facebook:
 31% of Millenials
 19% of 30-49 year olds
 9% of those 50-64.

43. {Search

46. http://ads.twitter.com

47. Photos shared 5x more
Tell people what you want them
to do
One call to action
Best Practices

49. http://ads.twitter.com

50. {LinkedIn

51. 84 MILLION members in the US
40% of people log on daily
ExpandedRamblings.com

52. 80% of users are over 30
Only 13% of Millenials have
profiles
ExpandedRamblings.com

54. http://www.linkedin.com/company/add/show

56.  Post status updates
 Share news
 Grow your community
 Stay in touch with your followers.

60. {Pinterest

61. 83% of users are women
Average age between 30 and 44
ExpandedRamblings.com

65. http://pinterest.com/source/news.nd.edu

66. Behind the Scenes
Create Boards
Repin and Follow Boards
Gifts and Auctions ($)

67. {YouTube

68. 6 billion hours of video watched
per month
ExpandedRamblings.com

69. 83% of Generation Z (late 90s – now)
30% of the Golden Generation (1925 –
1945)
ExpandedRamblings.com

70. Donate Button
Call-to-Action Overlays
Annotations
Live Streaming
YouTube for Nonprofits
https://www.youtube.com/nonprofits

72. {How do you gain them?
Should you advertise?
Followers

73. Use “celebrities”
Talk like a human being
Advertise your page

74. Should you pay?

75. Don’t pay to promote content no
one wants to see
Decide what to boost based on
your Listening and Planning

76. {Who should run your accounts?
Ownership

77. Time
Tone
Trust

78. {Censorship
Social Media Policies
Negative
Comments

79. Will I be able to change this
person’s mind?

80.  Twitter: Not very public
 Facebook/Instagram: Only remove
comments if they’re highly
inflammatory
 YouTube: Set comments to “approved
only”
 Pinterest: Not many people comment

81.  “The University of Notre Dame welcomes lively
discussion on its Facebook page, but monitors
posts to maintain community standards. Content
that contains obscenity or profanity,
personal attacks, commercial or
sales/promotional material or anything
otherwise determined to be inappropriate will be
deleted by page administrators.”
Page Guidelines

82.  “Tweets do not represent the views
of my employer”
 “Use good judgment”
 Specifically state what employees
CANNOT do on social media
Social Media Policy

83. Social Media Policy

84. {People
Pages
More information

85.  Beth Kanter (@Kanter, bethkanter.org)
 @Nonprofits, #SM4NFP
 Nonprofits on Facebook
(https://www.facebook.com/nonprofits)
 Non-Profit Tips on Pinterest
(http://www.pinterest.com/guidestar/so
cial-media-tips-for-nonprofits/)
More Information

86. {Contact Me
Liz Harter
eharter@nd.edu
@EAHarter

87. {
Glossary
Twitter.com

88. Avatar: A profile picture on Twitter
@: When a username is preceded by the @ sign, it becomes
a link to a Twitter profile. Like a public instant message
@reply: A Tweet posted in reply to another user's message,
usually posted by clicking the "reply" button next to their
Tweet in your timeline. Always begins with @username.
DM (Direct Message): These Tweets are private
between the sender and recipient
Favorite: To favorite a Tweet means to mark it as one of
your favorites by clicking the yellow star on the tweet.
-This can help you bookmark content you want to read in
the future, or show “love” to fans who tweet you.

89. #FF: stands for "Follow Friday." Twitter users often suggest
who others should follow on Fridays by tweeting with the
hashtag
Handle: A "Twitter handle" is the username a person has
selected
Hashtag: The # symbol is used to mark keywords or topics in
a Tweet. It is a searchable link to other tweets using that same
term
H/T(Also seen as HT): “Hat tip” and is used to acknowledge
the person who originally shared content
List: Curated groups of other Twitter users

90. Mention: Mentioning another user in your Tweet by
including the @ sign followed directly by their username.
Does not have to be at the beginning of a tweet
MT: “Modified tweet.” Placed before the retweeted text
when users manually retweet a message with modifications,
for example shortening a Tweet
Tweet: A 140 character message composed on Twitter
ReTweet (RT): A Tweet by another user that is forwarded
to others on your own account.
- Often uses the “retweet” button on Twitter.
- Sometimes takes the form of a quoted tweet or begins
with RT