The document is a case study about expanding a fitness club company into Brazil. It provides background on the opportunity for a general manager to open six new clubs in Sao Paulo. It then summarizes the qualifications of a candidate, Diego Santamaria, including his experience as a brand manager, marketing skills, academic background, and ideas for marketing the new clubs in Brazil by focusing on special offers, partnerships, and a message of fitness for all.

1. Unit 8 – Case Study.

2. • Sports in Brazil are practiced and popular,
its have a cultural significance.
• The Brazilian people are very involved in

3. • Football is the most popular sport in
Brazil, other than football, sports like
volleyball, and fitness sports and healthy
lifestyle.

4. Background
The company decide to enter the South
America market, it starting in Sao Pablo (Brazil)
with six clubs.
The company needs a general manager to
open the new stores, and get new consumers.

5. This opportunity come to me, and I can
see my dream comes true.
I want to present to this new challenge.

6. Diego Santamaria (31)
Nationality: Colombian
Marital Status: Single
Experience
5 years of work experience in the marketing
area and health services.
Knowledge on brand management,
positioning and development
consumer strategies.
Experience in planning, project development and

7. Experience jobs
Bodytech, Bogotá
Brand Manager
General role description
• Responsible for defining the strategic
plan for the brand, createing the sales
plan, and implementing the marketing
strategy to consumers.

8. Experience jobs
Bodytech, Bogotá
Brand Manager
• Support and monitoring the actions with
the sales force and trade marketing.
• Responsible for budget execution and
market variables (market share, profits).

9. Results
• Get fulfillment goal in 119% in
sales and 15% growth vs 2010.
• Increase 20% new consumers.

10. Results
• Development it, the elite club
with special offers and alliance.
• Open four new stores.
• Development it, the new cross fit
concept “ Feel the field”

11. Academic background:
I study business administration with
emphasis in marketing and sales.
Seminaries in academic sports.

12. Here, Some ideas – I want this job
• It’s have a special price for the
inauguration, create a group of
exercises, with a personal training,
spa area,24 hour fitness.

13. Here, Some ideas – I want this job
• Communication in the social
network.
• Create alliance and sponsorship in
sports events ( 10 K Fast Fitness).

14. Create a new communication concept
with the stores, you don’t need to have
a perfect body,
because you are unique, but it’s time
to change your routine and get more

15. “Try it’s for you”

16. Finally – Why am i the candidate ?
 I´m a very optimistic person and very outgoing.
 Always focus in results, assertive person and good
communicator leader.
 Task oriented
 Good listener
 Teamworking and proactive
 With my experience business background I will get
the profits and increase the segment.
 I love sports and it´s easy to identify with this kind of

17. THANKS.