Online Reservations session at the 2013 E-Tourism Africa Summit by Jill Benette-Howes Co-founder of ResRequest

1. YOUR STOCK ONLINE
availability | direct bookings | agent access | credit card payments

2. ResRequest footprint

3. AVAILABILITY IN AFRICA
online access | automated synchronisation

4. BOOK ONLINE
before you ask HOW, ask WHO
AgentsDirect
-Your site
- Collaborate with others
- Specialist agents
- Online agents

5. DIRECT
your site | collaborative sites

6. ONLINE SALES CYCLE
social endorsement | evidence | transaction
promotion proof
site content
purchase
availability rates buy now
your site

7. ONLINE SALES STRATEGY
does my customer want to LOOK, or LOOKTO BOOK?
• enquiry form
• check rates & availability
• book online
• pay online
• online shopping is not a new
customer, it’s your evolved customer
• think for your customer, think
convenience, think efficiency
OPTIONS
WHY BOOK ONLINE?

8. • multi / single property availability
• customised or white label forms
• rates display
• multi currency

9. Initiate
Verify
Pay
$
CREDIT CARD
PAYMENT PROCESS
ONLINE PAYMENTS
trust through social media | they believe you will fill any gaps

10. SITE COLLABORATION
• hook the guest in your area
• circuit availability & rates
• booking forms

11. AGENTS
specialist agents | e-agents

12. SPECIALIST AGENTS
online | business efficiency
Photographs courtesy of Governors’ Camps,
The Bushcamp Company, MalaMala & Remote Africa Safaris.
• specialist agents are alive!
• understand your business
• want access to you

13. • their business has evolved
• business efficiency is critical
• online is a tool for them
SPECIALIST AGENTS
online | business efficiency

14. SPECIALIST AGENTS
online | business efficiency
• customise travel trade logins
• agents tools for ease of trade

15. • travel trade logins
• agreed rates displayed
• multi property availability
• controlled access rights
RESREQUESTTRAVELTRADE

16. AGENTS
electronic travel agents

17. STOCK DISTRIBUTION
expand your business exponentially

18. your web site
collaboration
agents
e-agents
YOUR ONLINE STRATEGY
Jill Bennett | www.resrequest.com | @ResRequest