The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
How to throw new product to the market
1. Our Product Market Financing
COMPARATIVE
ADVANTAGE BARRIERS TO ENTRY SOURCE OF
special/proprietary, are Regulation, Information, FINANCING
there substitutions, Network? Equity/Loan, personal/
lifecycle investor
COMPETITION
FIT WITH OUR major players and market ALLOCATION OF
PRODUCT LINE share, competitive FUNDS
Affect our existing response how to best use the
product? Cannibalizing/ money
Replacing? Expand our REACHING OUR
customer base and CUSTOMERS ABILITY TO COMMIT TO
increase sales? How to beast reach them, DEBT
How to best retain them Changes of economy,
LEGAL ISSUE interest rate or currency
Patented, etc risks
NEW PRODUCT
