Why Employee Advocacy is Now Mainstream

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Employee Advocacy starts with an engaged, educated, and informed workforce. It’s a way to extend your social media strategy with your best advocates – your employees. They receive and post company-approved content to their social networks. Expand your network of prospects by 10x by including employees in your social media strategy. That’s 10x more people ready to click, act and buy. For more information visit: http://www.dynamicsignal.com/employee-advocacy

Technologie

WHYEMPLOYEEADVOCACY
ISNOW MAINSTREAM
of consumerstrust
recommendations from
peopletheyknow(Nielsen)90%
brandmessagesreached
furtherwhensharedby
employees24X
BUSINESSISGOINGDIGITAL
EXCITEEMPLOYEESONSOCIAL
WHYEMPLOYEEADVOCACY? ACTIVEEMPLOYEES
EMPLOYEEADVOCACYIGNITESRESULTS
PEOPLEPREFERSOCIAL
Digitalwillaccountfor
morethan 75%of
marketingbudgets
(Accenture)
$188Bwasspent
oncontent
creationin2014
(NewsCred)
87%ofB2Bmarketers
usesocialmediato
distributecontent
(ContentMarketingInstitute)
75% oftheglobal
workforcewillbe
millennialsby2025
(Deloitte)
88%ofcompaniesare
goingthrougha
digitaltransformation
(AltimeterGroup)
$#
ofsalespeopleusingsocial
mediaoutselltheirpeersnot
usingsocialmedia
(Forbes)
78%
71%
ofusersaccesssocialmedia
fromamobiledevice
(Adobe)
willbespentshoppingon
mobiledevicesbythe
endof2016
(Gartner)
$2B
$ $
$ $
conversionratewhenatrusted
connectionsuggestsaproduct
(Nielsen)90%
88%
Theaverageemployee
reaches1,140onsocial
media
ofemployersencourage
employeestoshare
companyinformation
ofemployeesalreadypost
messagesonsocialmedia
abouttheiremployers
ofemployeesareanactiveadvocatefor
theircompany
20%
Sourcefortheabove=KRCResearch
ofemployeesalreadyuse
socialmediaforpersonaluse
(KRCResearch)
Theaverageoverlapbetween
abrand’sfollowersandits
employees’followersisonly8%
(Dell)
“Ilovebeingawareofall
thenewcontentandhow
easyitistoshareacrossall
ofmysocialchannels.”
“OurEmployeeAdvocacy
programisthebestwayof
gettingourcontentoutinto
theworldandinfrontofas
manyeyesaspossible.”
Increaseemployee
engagementbeyondthe
13%industryaverage
conversionrate
achievedwithsocial
marketingcampaign
9.6%
increasein
onlineevent
registration/leadgen
20%
morecontent
amplification
11X
moreweb
sitetraffic
moreleads25%
5X
increaseinbrand
awareness
24X ofoverallevent
registrationsdrivenby
EmployeeAdvocacy
20-50%
www.dynamicsignal.com @dynamic_signal#ExciteToIgnite
Makesitreallyeasy
tobemoresocial
andsharegreat
content
Stayintheknow
withthelatest
companyinfo
24%
Buildsmy
personalbrand
9%
64%
Gamification
isfun
3%
WhatexcitesyoumostaboutEmployeeAdvocacy?
(DynamicSignalSurvey2015)
t50%
33%

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Why Employee Advocacy is Now Mainstream

1. WHYEMPLOYEEADVOCACY ISNOW MAINSTREAM of consumerstrust recommendations from peopletheyknow(Nielsen)90% brandmessagesreached furtherwhensharedby employees24X BUSINESSISGOINGDIGITAL EXCITEEMPLOYEESONSOCIAL WHYEMPLOYEEADVOCACY? ACTIVEEMPLOYEES EMPLOYEEADVOCACYIGNITESRESULTS PEOPLEPREFERSOCIAL Digitalwillaccountfor morethan 75%of marketingbudgets (Accenture) $188Bwasspent oncontent creationin2014 (NewsCred) 87%ofB2Bmarketers usesocialmediato distributecontent (ContentMarketingInstitute) 75% oftheglobal workforcewillbe millennialsby2025 (Deloitte) 88%ofcompaniesare goingthrougha digitaltransformation (AltimeterGroup) $# ofsalespeopleusingsocial mediaoutselltheirpeersnot usingsocialmedia (Forbes) 78% 71% ofusersaccesssocialmedia fromamobiledevice (Adobe) willbespentshoppingon mobiledevicesbythe endof2016 (Gartner) $2B $ $ $ $ conversionratewhenatrusted connectionsuggestsaproduct (Nielsen)90% 88% Theaverageemployee reaches1,140onsocial media ofemployersencourage employeestoshare companyinformation ofemployeesalreadypost messagesonsocialmedia abouttheiremployers ofemployeesareanactiveadvocatefor theircompany 20% Sourcefortheabove=KRCResearch ofemployeesalreadyuse socialmediaforpersonaluse (KRCResearch) Theaverageoverlapbetween abrand’sfollowersandits employees’followersisonly8% (Dell) “Ilovebeingawareofall thenewcontentandhow easyitistoshareacrossall ofmysocialchannels.” “OurEmployeeAdvocacy programisthebestwayof gettingourcontentoutinto theworldandinfrontofas manyeyesaspossible.” Increaseemployee engagementbeyondthe 13%industryaverage conversionrate achievedwithsocial marketingcampaign 9.6% increasein onlineevent registration/leadgen 20% morecontent amplification 11X moreweb sitetraffic moreleads25% 5X increaseinbrand awareness 24X ofoverallevent registrationsdrivenby EmployeeAdvocacy 20-50% www.dynamicsignal.com @dynamic_signal#ExciteToIgnite Makesitreallyeasy tobemoresocial andsharegreat content Stayintheknow withthelatest companyinfo 24% Buildsmy personalbrand 9% 64% Gamification isfun 3% WhatexcitesyoumostaboutEmployeeAdvocacy? (DynamicSignalSurvey2015) t50% 33%

Why Employee Advocacy is Now Mainstream

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Why Employee Advocacy is Now Mainstream