SlideShare ist ein Scribd-Unternehmen logo

SXSW 2014 - The Future of Marketing: Advocacy

•
•
Dynamic Signal
Dynamic Signal

The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works. We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands. Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing. By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.

Business
1 von 42
Downloaden Sie, um offline zu lesen
The Future of Marketing: Advocacy A Case Study Approach to Understanding What Works Sunday, March 9 9:30AM - 10:30AM Hilton Austin Downtown Salon E - 500 E 4th St
The Future of Marketing: Advocacy The focus of this session is utilizing case studies and experiences building and operating different advocacy programs to understand and discover the potential of advocacy Agenda – SXSW Session: Sunday, March 9th, 2014 Agenda & Approach • Introduction • The Past, Present, and Future • Understanding Advocacy… • Why is Advocacy Important? • Types of Advocacy • Drivers & Motivators • Case Studies • Looking into the Future…
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… The consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." "Co-Creating Unique Value with Customers," author Venkat Ramaswamy
The Future of Marketing: Advocacy Do you remember when marketing was so much simpler? Understanding Advocates in the Market Today…
The Future of Marketing: Advocacy Do you remember when marketing was so much simpler? Understanding Advocates in the Market Today… Choose a compelling message… …and deliver it through a few communication channels that reached the masses… Drink heavily at lunch… Smoke a lot…
The Future of Marketing: Advocacy Even the Early Digital Days Were Less Complicated… Understanding Advocates in the Market Today… Choose a compelling message… …and deliver it through a few communication channels that reached the masses… Drink heavily at lunch… Smoke a lot…
The Future of Marketing: Advocacy Even the Early Digital Days Were Less Complicated… Understanding Advocates in the Market Today…
The Future of Marketing: Advocacy Even the Internet advertising days were great… Understanding Advocates in the Market Today… Not A Normal Consumer…. WARNING
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014…
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Media Fragmentation & Overload
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Ad Effectiveness
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… The Collective Value is Tremendous…. 100 friends x 5000 emp 500K Reach
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Mobile & Wearable Tech
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… 76% of consumers don’t believe that companies tell the truth in advertisements Yankelowich Fast Forward to 2014… Declining Trust
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Declining Engagement Less Than 1% Facebook Fans Engage with Brands
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Easy to Hide Behind the Digital Wall
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Customer Relationship Scaling Customers are fragmented and distracted… They each receive up to 4,500 commercial messages a day. There is a need to empower influential voices in the market Brands can’t operate a 1:1 relationship with every customer
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Influencers are Becoming Trust Merchants Influencer: • Transactional • Quick Impact • No Loyalty • Expensive
The Future of Marketing: Advocacy What is going on in the marketplace today? How can brands cut through the noise and make an impact without breaking the bank? Understanding Advocates in the Market Today… Operational Drivers of Large Scale Influencer & Advocate Management Social & Earned Media Strategy Highly Fragmented Audiences Complicated Marketing Messages Difficulty in Building True Consumer Engagement Fans Advocates Influencers
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Brand Advocates Can Become a Valuable Asset… How do you define the difference between… Influencer: • Transactional • Quick Impact • No Loyalty • Expensive Advocate: • True Relationship • Longer Process • Extreme Loyalty • Not Motivated by $ • Larger Number • Smaller Audience
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… So What Is a Brand Advocate? Loyalty, Trust and Enthusiasm are Core to Advocate
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Does An Advocate Look Like? Advocates Influencers Fans and Followers Semi-pro content creators Content bloggers/enthusiasts who expect to be paid Social Publishers Enthusiasts looking for content and non-cash social currency Super fans Brand advocates seeking Brand perks and recognition
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Why Are Advocates So Important?
The Future of Marketing: Advocacy Understanding Advocates in the Market Today…
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Types of Brand Advocates Are There? Loyalty, Trust and Enthusiasm are Core to Advocate Employees Partners Teams & Orgs Customers
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Employees are a Great Advocacy Group! These two items have the same volume, but do they have the same surface? A bag of marbles has ~300% more surface area of a softball. Corporate Marketing Employees
The Future of Marketing: Advocacy There are many different types of advocates and they all play a role in the advocate ecosystems. Brands should segment their advocates into groups. Breaking Down the Advocates & Fans Into Deeper Segments Brands are empoweringand tapping into the many different types of market voicesto build and operate engagement communities. Eachof these segments can offer tangible and measurable ROI for the brand. Market Voices Reach Influence Mass Significant Viral Large High Trust Category Engaged Brand Peers Unlimited Influencer Amplifier Connector Fanatic Relationships
The Future of Marketing: Advocacy Where Are The Passionate Voices? Social Media & Self Publishing has created a rich market of fanatics and amplifiers The Long Tail of the Social Web Big Media Mid-tail Influencers Passionate Voices Fans & Followers 650MM Active Social Voices Where can you find these influencers, amplifiers and fans?
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Value Can Advocates Offer? Their Interest and Engagement in Your Brand is Key… Amplify Content Product Reviews Content Syndication User Groups References Produce Content Market Support Referrals Opinion/Survey Market Intel
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Differentiates Advocates vs. Fans?
The Future of Marketing: Advocacy What are the primary drivers for brand advocates and fans to continue a direct relationship by advocating and sharing content on behalf of the brand? Overview of the Operational Components to Influencer Marketing % Advocate Strong Motivation Drivers Recognition Access Rewards 73% 63% 56% • Thank You recognition • Viewed as good advocate • Identified as value add • Called on to help out • Invited into program • Exclusive membership • Access to unique content • Authentic relationships • Increased levels in program • Prizes & gifts • Branded products & swag • Virtual rewards
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Most businesses treat the transaction or sale as the pinnacle of the relationship. Brands must think about the Neighborly Relationship – need to be human… • Interact • Listen • Respond Communication One Way  Good Improving Bad! The Problem Today…
The Future of Marketing: Advocacy Advocates like being recognized for their insights and contribution to the brand. They enjoy being seen as experts and well informed in the category or products. Motivators for Advocates & Fans are Different… 75.2% 58.3% 41.1% 30.1% 21.2% 16.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% Recognized as category expert being well informed and connected to brand Brand and followers recognize my value & contribution % Strongly Agree – Brand Motivation Advocate Fan Web User Source: Dunnhumby 2011
The Future of Marketing: Advocacy Understanding Advocates in the Market Today… How to Get to Sustained Advocacy…
The Future of Marketing: Advocacy Advocates like being recognized for their insights and contribution to the brand. They enjoy being seen as experts and well informed in the category or products. Motivators for Advocates & Fans are Different… 75.2% 58.3% 41.1% 30.1% 21.2% 16.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% Recognized as category expert being well informed and connected to brand Brand and followers recognize my value & contribution % Strongly Agree – Brand Motivation Advocate Fan Web User Source: Dunnhumby 2011
The Future of Marketing: Advocacy The goals and objectives behind any incentives built into your ambassador program should be tied to building a sustainable relationship with advocates Overview of the Operational Components to Influencer Marketing Building active brand ambassadors through an authentic relationship between your brand and your fans/advocates can activate and empower your membership to become involved and hyper loyal! Rewards & Incentives Gifts & Prizes Events & Concerts Merchandise Industry Events Digital Rewards Charitable Donations Travel Tickets Special Experiences
The Future of Marketing: Advocacy Building relationships with influencers NOW is key when faces with a crisis or issue. Brands are able to leverage the relationship to help diffuse or broadcast responses. Establish Your Advocacy Program and Scale Identify Constituents Engage & Amplify Empower social thresholds and segmentation Share & Broadcast content & messages Active to generate advocacy
The Future of Marketing: Advocacy Building relationships with influencers NOW is key when faces with a crisis or issue. Brands are able to leverage the relationship to help diffuse or broadcast responses. Broadcast and Empower the Advocates Text Message SMS Alert Smart Phone Message Email or Social Message Browser Extension Desktop Alert
All Content Company Confidential ©2014 Dynamic Signal 39 United Nations: Giving Tuesday Launched November 2012 Case Study: Giving Tuesday – Small Number of people generated awareness and was able to launch this program across the Globe…
All Content Company Confidential ©2014 Dynamic Signal 40 United Nations: Giving Tuesday Launched November 2012 Case Study: Giving Tuesday – Small Number of people generated awareness and was able to launch this program across the Globe…
All Content Company Confidential ©2014 Dynamic Signal 41 United Nations: Giving Tuesday Launched November 2012 Second Year for Giving Tuesday initiative; Expanded from powering influencer community (’12) to full Global Media (‘13) Giving Tuesday Community #GivingTuesday became a global trend… more than 500K social mentions /100MM+ impressions in 24hrs – USA Today Technology News
The Future of Marketing: Advocacy Understanding Advocates in the Market Today…

Empfohlen

Hacking the Content Distribution Model
Hacking the Content Distribution ModelHacking the Content Distribution Model
Hacking the Content Distribution ModelDynamic Signal
 
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
 
How NewsCred does content marketing
How NewsCred does content marketingHow NewsCred does content marketing
How NewsCred does content marketingNewsCred
 
The 25 Must-Read Content Marketing Presentations of 2014
The 25 Must-Read Content Marketing Presentations of 2014The 25 Must-Read Content Marketing Presentations of 2014
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
 
Grow from the inside the winning social media strategy for mid sized companies
Grow from the inside the winning social media strategy for mid sized companiesGrow from the inside the winning social media strategy for mid sized companies
Grow from the inside the winning social media strategy for mid sized companiesDynamic Signal
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automationScoop.it
 
Bridge The Trust Divide [Infographic]
Bridge The Trust Divide [Infographic]Bridge The Trust Divide [Infographic]
Bridge The Trust Divide [Infographic]LinkedIn
 
How Humana Mobilized Employees to Promote a Healthier Lifestyle
How Humana Mobilized Employees to Promote a Healthier LifestyleHow Humana Mobilized Employees to Promote a Healthier Lifestyle
How Humana Mobilized Employees to Promote a Healthier LifestyleDynamic Signal
 

Empfohlen

Hacking the Content Distribution Model
Hacking the Content Distribution ModelHacking the Content Distribution Model
Hacking the Content Distribution ModelDynamic Signal
 
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
 
How NewsCred does content marketing
How NewsCred does content marketingHow NewsCred does content marketing
How NewsCred does content marketingNewsCred
 
The 25 Must-Read Content Marketing Presentations of 2014
The 25 Must-Read Content Marketing Presentations of 2014The 25 Must-Read Content Marketing Presentations of 2014
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
 
Grow from the inside the winning social media strategy for mid sized companies
Grow from the inside the winning social media strategy for mid sized companiesGrow from the inside the winning social media strategy for mid sized companies
Grow from the inside the winning social media strategy for mid sized companiesDynamic Signal
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automationScoop.it
 
Bridge The Trust Divide [Infographic]
Bridge The Trust Divide [Infographic]Bridge The Trust Divide [Infographic]
Bridge The Trust Divide [Infographic]LinkedIn
 
How Humana Mobilized Employees to Promote a Healthier Lifestyle
How Humana Mobilized Employees to Promote a Healthier LifestyleHow Humana Mobilized Employees to Promote a Healthier Lifestyle
How Humana Mobilized Employees to Promote a Healthier LifestyleDynamic Signal
 
Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Mark Traphagen
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
How Employee Advocates Drive Real ROI
How Employee Advocates Drive Real ROIHow Employee Advocates Drive Real ROI
How Employee Advocates Drive Real ROIDynamic Signal
 
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyHow Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyDynamic Signal
 
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...Content Marketing Institute
 
How SAS Makes Social Media Practical for Employees
How SAS Makes Social Media Practical for EmployeesHow SAS Makes Social Media Practical for Employees
How SAS Makes Social Media Practical for EmployeesDynamic Signal
 
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...Authoritas
 
5 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 20165 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
 
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014Seattle Interactive Conference
 
How to Take Your Content Marketing Efforts from Infancy to Maturity
How to Take Your Content Marketing Efforts from Infancy to MaturityHow to Take Your Content Marketing Efforts from Infancy to Maturity
How to Take Your Content Marketing Efforts from Infancy to MaturityGrant Tilus
 
Creativity Boot Camp - Simply Measured Webinar
Creativity Boot Camp - Simply Measured WebinarCreativity Boot Camp - Simply Measured Webinar
Creativity Boot Camp - Simply Measured WebinarBryan Blackburn
 
Brand First! Then Power Up with Visual Content
Brand First! Then Power Up with Visual ContentBrand First! Then Power Up with Visual Content
Brand First! Then Power Up with Visual Contentre:DESIGN
 
Social Employees: Your Secret PR Weapon
Social Employees: Your Secret PR WeaponSocial Employees: Your Secret PR Weapon
Social Employees: Your Secret PR WeaponDynamic Signal
 
The Anatomy of Tomorrow's Content Strategy Today #CCDK16
The Anatomy of Tomorrow's Content Strategy Today #CCDK16The Anatomy of Tomorrow's Content Strategy Today #CCDK16
The Anatomy of Tomorrow's Content Strategy Today #CCDK16Chad Pollitt
 
From Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentFrom Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentKapost
 
How to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an Employee Advocacy ProgramHow to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an Employee Advocacy ProgramDynamic Signal
 
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyNicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyMeltwater
 
UHD AMA | Influencing Today's Consumers Through Social Advertising
UHD AMA | Influencing Today's Consumers Through Social AdvertisingUHD AMA | Influencing Today's Consumers Through Social Advertising
UHD AMA | Influencing Today's Consumers Through Social AdvertisingMMI Agency
 
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorld
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorldAdvanced Content Promotion Techniques (Paid & Unpaid) #CMWorld
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorldChad Pollitt
 
If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
 
Changing Media Landscape, The Golden Age of Journalism & Us
Changing Media Landscape, The Golden Age of Journalism & Us Changing Media Landscape, The Golden Age of Journalism & Us
Changing Media Landscape, The Golden Age of Journalism & Us Jayadevan P K
 
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersCause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersDynamic Signal
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Mark Traphagen
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
How Employee Advocates Drive Real ROI
How Employee Advocates Drive Real ROIHow Employee Advocates Drive Real ROI
How Employee Advocates Drive Real ROIDynamic Signal
 
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyHow Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyDynamic Signal
 
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...Content Marketing Institute
 
How SAS Makes Social Media Practical for Employees
How SAS Makes Social Media Practical for EmployeesHow SAS Makes Social Media Practical for Employees
How SAS Makes Social Media Practical for EmployeesDynamic Signal
 
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...Authoritas
 
5 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 20165 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
 
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014Seattle Interactive Conference
 
How to Take Your Content Marketing Efforts from Infancy to Maturity
How to Take Your Content Marketing Efforts from Infancy to MaturityHow to Take Your Content Marketing Efforts from Infancy to Maturity
How to Take Your Content Marketing Efforts from Infancy to MaturityGrant Tilus
 
Creativity Boot Camp - Simply Measured Webinar
Creativity Boot Camp - Simply Measured WebinarCreativity Boot Camp - Simply Measured Webinar
Creativity Boot Camp - Simply Measured WebinarBryan Blackburn
 
Brand First! Then Power Up with Visual Content
Brand First! Then Power Up with Visual ContentBrand First! Then Power Up with Visual Content
Brand First! Then Power Up with Visual Contentre:DESIGN
 
Social Employees: Your Secret PR Weapon
Social Employees: Your Secret PR WeaponSocial Employees: Your Secret PR Weapon
Social Employees: Your Secret PR WeaponDynamic Signal
 
The Anatomy of Tomorrow's Content Strategy Today #CCDK16
The Anatomy of Tomorrow's Content Strategy Today #CCDK16The Anatomy of Tomorrow's Content Strategy Today #CCDK16
The Anatomy of Tomorrow's Content Strategy Today #CCDK16Chad Pollitt
 
From Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentFrom Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentKapost
 
How to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an Employee Advocacy ProgramHow to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an Employee Advocacy ProgramDynamic Signal
 
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyNicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyMeltwater
 
UHD AMA | Influencing Today's Consumers Through Social Advertising
UHD AMA | Influencing Today's Consumers Through Social AdvertisingUHD AMA | Influencing Today's Consumers Through Social Advertising
UHD AMA | Influencing Today's Consumers Through Social AdvertisingMMI Agency
 
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorld
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorldAdvanced Content Promotion Techniques (Paid & Unpaid) #CMWorld
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorldChad Pollitt
 
If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
 

Was ist angesagt? (20)

Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)Social Media Is a Waste of Time (Unless...)
Social Media Is a Waste of Time (Unless...)
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
How Employee Advocates Drive Real ROI
How Employee Advocates Drive Real ROIHow Employee Advocates Drive Real ROI
How Employee Advocates Drive Real ROI
 
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyHow Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
 
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...
BMC Case Study: How to Take a Content-First Approach and Prove the ROI of You...
 
How SAS Makes Social Media Practical for Employees
How SAS Makes Social Media Practical for EmployeesHow SAS Makes Social Media Practical for Employees
How SAS Makes Social Media Practical for Employees
 
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...
Mike Essex – BrightonSEO April 2016: Internal Communications: How to turn emp...
 
5 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 20165 Digital Marketing Tools Worth Trying in 2016
5 Digital Marketing Tools Worth Trying in 2016
 
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014
Personal Branding & The Art of Making Your Mark by Mel Carson - SIC2014
 
How to Take Your Content Marketing Efforts from Infancy to Maturity
How to Take Your Content Marketing Efforts from Infancy to MaturityHow to Take Your Content Marketing Efforts from Infancy to Maturity
How to Take Your Content Marketing Efforts from Infancy to Maturity
 
Creativity Boot Camp - Simply Measured Webinar
Creativity Boot Camp - Simply Measured WebinarCreativity Boot Camp - Simply Measured Webinar
Creativity Boot Camp - Simply Measured Webinar
 
Brand First! Then Power Up with Visual Content
Brand First! Then Power Up with Visual ContentBrand First! Then Power Up with Visual Content
Brand First! Then Power Up with Visual Content
 
Social Employees: Your Secret PR Weapon
Social Employees: Your Secret PR WeaponSocial Employees: Your Secret PR Weapon
Social Employees: Your Secret PR Weapon
 
The Anatomy of Tomorrow's Content Strategy Today #CCDK16
The Anatomy of Tomorrow's Content Strategy Today #CCDK16The Anatomy of Tomorrow's Content Strategy Today #CCDK16
The Anatomy of Tomorrow's Content Strategy Today #CCDK16
 
From Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentFrom Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with Content
 
How to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an Employee Advocacy ProgramHow to Drive Adoption and Engagement within an Employee Advocacy Program
How to Drive Adoption and Engagement within an Employee Advocacy Program
 
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyNicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
 
UHD AMA | Influencing Today's Consumers Through Social Advertising
UHD AMA | Influencing Today's Consumers Through Social AdvertisingUHD AMA | Influencing Today's Consumers Through Social Advertising
UHD AMA | Influencing Today's Consumers Through Social Advertising
 
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorld
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorldAdvanced Content Promotion Techniques (Paid & Unpaid) #CMWorld
Advanced Content Promotion Techniques (Paid & Unpaid) #CMWorld
 
If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?If You Create Great Content and No One Sees It, Does It Really Exist?
If You Create Great Content and No One Sees It, Does It Really Exist?
 

Andere mochten auch

Changing Media Landscape, The Golden Age of Journalism & Us
Changing Media Landscape, The Golden Age of Journalism & Us Changing Media Landscape, The Golden Age of Journalism & Us
Changing Media Landscape, The Golden Age of Journalism & Us Jayadevan P K
 
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersCause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersDynamic Signal
 
Dynamic Signal 2014 Year in Review
Dynamic Signal 2014 Year in ReviewDynamic Signal 2014 Year in Review
Dynamic Signal 2014 Year in ReviewDynamic Signal
 
The Evolution of Internal Communications
The Evolution of Internal CommunicationsThe Evolution of Internal Communications
The Evolution of Internal CommunicationsDynamic Signal
 
5 Impactful Content Distribution Hacks
5 Impactful Content Distribution Hacks5 Impactful Content Distribution Hacks
5 Impactful Content Distribution HacksDynamic Signal
 
How Employees at BMW NA Drive Awareness & Engagement
How Employees at BMW NA Drive Awareness & EngagementHow Employees at BMW NA Drive Awareness & Engagement
How Employees at BMW NA Drive Awareness & EngagementDynamic Signal
 
How to Get Fans to Spread Your Message
How to Get Fans to Spread Your MessageHow to Get Fans to Spread Your Message
How to Get Fans to Spread Your MessageDynamic Signal
 
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamLearn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamDynamic Signal
 
Dynamic Signal 2015 Year in Review Infographic
Dynamic Signal 2015 Year in Review InfographicDynamic Signal 2015 Year in Review Infographic
Dynamic Signal 2015 Year in Review InfographicDynamic Signal
 
Digital age marketing communication
Digital age marketing communicationDigital age marketing communication
Digital age marketing communicationVinish Joshi
 
Creating Brand Advocates via Employee Engagement
Creating Brand Advocates via Employee EngagementCreating Brand Advocates via Employee Engagement
Creating Brand Advocates via Employee EngagementDynamic Signal
 
Top 5 Employee Advocacy Use Cases
Top 5 Employee Advocacy Use CasesTop 5 Employee Advocacy Use Cases
Top 5 Employee Advocacy Use CasesDynamic Signal
 
How Deloitte Activated Thousands of Employees As Ambassadors
How Deloitte Activated Thousands of Employees As AmbassadorsHow Deloitte Activated Thousands of Employees As Ambassadors
How Deloitte Activated Thousands of Employees As AmbassadorsDynamic Signal
 
12 Stats that Prove Internal Communications Must Evolve
12 Stats that Prove Internal Communications Must Evolve12 Stats that Prove Internal Communications Must Evolve
12 Stats that Prove Internal Communications Must EvolveDynamic Signal
 
Orca Social Employee Advocacy Overview
Orca Social Employee Advocacy OverviewOrca Social Employee Advocacy Overview
Orca Social Employee Advocacy OverviewDynamic Signal
 

Andere mochten auch (15)

Changing Media Landscape, The Golden Age of Journalism & Us
Changing Media Landscape, The Golden Age of Journalism & Us Changing Media Landscape, The Golden Age of Journalism & Us
Changing Media Landscape, The Golden Age of Journalism & Us
 
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersCause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
 
Dynamic Signal 2014 Year in Review
Dynamic Signal 2014 Year in ReviewDynamic Signal 2014 Year in Review
Dynamic Signal 2014 Year in Review
 
The Evolution of Internal Communications
The Evolution of Internal CommunicationsThe Evolution of Internal Communications
The Evolution of Internal Communications
 
5 Impactful Content Distribution Hacks
5 Impactful Content Distribution Hacks5 Impactful Content Distribution Hacks
5 Impactful Content Distribution Hacks
 
How Employees at BMW NA Drive Awareness & Engagement
How Employees at BMW NA Drive Awareness & EngagementHow Employees at BMW NA Drive Awareness & Engagement
How Employees at BMW NA Drive Awareness & Engagement
 
How to Get Fans to Spread Your Message
How to Get Fans to Spread Your MessageHow to Get Fans to Spread Your Message
How to Get Fans to Spread Your Message
 
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamLearn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team
 
Dynamic Signal 2015 Year in Review Infographic
Dynamic Signal 2015 Year in Review InfographicDynamic Signal 2015 Year in Review Infographic
Dynamic Signal 2015 Year in Review Infographic
 
Digital age marketing communication
Digital age marketing communicationDigital age marketing communication
Digital age marketing communication
 
Creating Brand Advocates via Employee Engagement
Creating Brand Advocates via Employee EngagementCreating Brand Advocates via Employee Engagement
Creating Brand Advocates via Employee Engagement
 
Top 5 Employee Advocacy Use Cases
Top 5 Employee Advocacy Use CasesTop 5 Employee Advocacy Use Cases
Top 5 Employee Advocacy Use Cases
 
How Deloitte Activated Thousands of Employees As Ambassadors
How Deloitte Activated Thousands of Employees As AmbassadorsHow Deloitte Activated Thousands of Employees As Ambassadors
How Deloitte Activated Thousands of Employees As Ambassadors
 
12 Stats that Prove Internal Communications Must Evolve
12 Stats that Prove Internal Communications Must Evolve12 Stats that Prove Internal Communications Must Evolve
12 Stats that Prove Internal Communications Must Evolve
 
Orca Social Employee Advocacy Overview
Orca Social Employee Advocacy OverviewOrca Social Employee Advocacy Overview
Orca Social Employee Advocacy Overview
 

Ähnlich wie SXSW 2014 - The Future of Marketing: Advocacy

Thought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceThought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
 
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA WebinarAmbassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
 
Why Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate MarketingWhy Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate MarketingTechnologyAdvice
 
Advocate Marketing Explained
Advocate Marketing ExplainedAdvocate Marketing Explained
Advocate Marketing ExplainedBrian Gladstein
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyJenni Lloyd
 
Working with influencers: what can charities learn from the corporate sector?
Working with influencers: what can charities learn from the corporate sector?Working with influencers: what can charities learn from the corporate sector?
Working with influencers: what can charities learn from the corporate sector?CharityComms
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Camargue
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Camargue
 
Who's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social mediaWho's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social mediaRachel Aldighieri
 
CASE STUDY: Inbound: building trust into your marketing strategy
CASE STUDY: Inbound: building trust into your marketing strategyCASE STUDY: Inbound: building trust into your marketing strategy
CASE STUDY: Inbound: building trust into your marketing strategyB2B Marketing
 
Presentation
PresentationPresentation
PresentationWECKigali
 
Talking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup ConferenceTalking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup ConferenceNew York University
 
Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Sean Moffitt
 
40,000' view of influencer marketing
40,000' view of influencer marketing40,000' view of influencer marketing
40,000' view of influencer marketingGWNelson
 
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...ion interactive
 

Ähnlich wie SXSW 2014 - The Future of Marketing: Advocacy (20)

Thought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceThought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the Marketplace
 
Influencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat India
Influencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat IndiaInfluencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat India
Influencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat India
 
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA WebinarAmbassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinar
 
Why Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate MarketingWhy Your Business Can't Ignore Advocate Marketing
Why Your Business Can't Ignore Advocate Marketing
 
Advocate Marketing Explained
Advocate Marketing ExplainedAdvocate Marketing Explained
Advocate Marketing Explained
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media Strategy
 
The Future of Marketing
The Future of MarketingThe Future of Marketing
The Future of Marketing
 
Working with influencers: what can charities learn from the corporate sector?
Working with influencers: what can charities learn from the corporate sector?Working with influencers: what can charities learn from the corporate sector?
Working with influencers: what can charities learn from the corporate sector?
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010
 
Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010Mikepconway Construction Marketing 2010
Mikepconway Construction Marketing 2010
 
Influencer marketing
Influencer marketingInfluencer marketing
Influencer marketing
 
Who's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social mediaWho's afraid of the FCA? How to comply and thrive on social media
Who's afraid of the FCA? How to comply and thrive on social media
 
CASE STUDY: Inbound: building trust into your marketing strategy
CASE STUDY: Inbound: building trust into your marketing strategyCASE STUDY: Inbound: building trust into your marketing strategy
CASE STUDY: Inbound: building trust into your marketing strategy
 
Presentation
PresentationPresentation
Presentation
 
Talking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup ConferenceTalking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup Conference
 
Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)
 
40,000' view of influencer marketing
40,000' view of influencer marketing40,000' view of influencer marketing
40,000' view of influencer marketing
 
Sean Moffitt on Wiki-Brands
Sean Moffitt on Wiki-BrandsSean Moffitt on Wiki-Brands
Sean Moffitt on Wiki-Brands
 
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
How to Use Interactive Content to Tell Your Story & Accelerate the Buyer's Jo...
 
selling n nego
selling n negoselling n nego
selling n nego
 

Mehr von Dynamic Signal

Transforming Workforce Communication at Penske
Transforming Workforce Communication at PenskeTransforming Workforce Communication at Penske
Transforming Workforce Communication at PenskeDynamic Signal
 
The Rise of the Deskless Workforce
The Rise of the Deskless WorkforceThe Rise of the Deskless Workforce
The Rise of the Deskless WorkforceDynamic Signal
 
5 Steps to Launching Employee Advocacy at Your Company
5 Steps to Launching Employee Advocacy at Your Company5 Steps to Launching Employee Advocacy at Your Company
5 Steps to Launching Employee Advocacy at Your CompanyDynamic Signal
 
How To Activate Employee Engagement Through Digital Transformation
How To Activate Employee Engagement Through Digital TransformationHow To Activate Employee Engagement Through Digital Transformation
How To Activate Employee Engagement Through Digital TransformationDynamic Signal
 
The Future Of Workforce Communications
The Future Of Workforce CommunicationsThe Future Of Workforce Communications
The Future Of Workforce CommunicationsDynamic Signal
 
How Salesforce Mobilized Thousands of Global Employee Advocates
How Salesforce Mobilized Thousands of Global Employee AdvocatesHow Salesforce Mobilized Thousands of Global Employee Advocates
How Salesforce Mobilized Thousands of Global Employee AdvocatesDynamic Signal
 
Cracking the Enterprise Social Media Nut
Cracking the Enterprise Social Media NutCracking the Enterprise Social Media Nut
Cracking the Enterprise Social Media NutDynamic Signal
 
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next LevelDynamic Signal
 
How Vodafone Activates & Inspires Their Employees as Advocates
How Vodafone Activates & Inspires Their Employees as AdvocatesHow Vodafone Activates & Inspires Their Employees as Advocates
How Vodafone Activates & Inspires Their Employees as AdvocatesDynamic Signal
 
Employee Advocacy Success at Scale
Employee Advocacy Success at ScaleEmployee Advocacy Success at Scale
Employee Advocacy Success at ScaleDynamic Signal
 
How To Power A Team Of Storytellers, with Michael Brito
How To Power A Team Of Storytellers, with Michael BritoHow To Power A Team Of Storytellers, with Michael Brito
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
 
Rethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeRethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
 

Mehr von Dynamic Signal (12)

Transforming Workforce Communication at Penske
Transforming Workforce Communication at PenskeTransforming Workforce Communication at Penske
Transforming Workforce Communication at Penske
 
The Rise of the Deskless Workforce
The Rise of the Deskless WorkforceThe Rise of the Deskless Workforce
The Rise of the Deskless Workforce
 
5 Steps to Launching Employee Advocacy at Your Company
5 Steps to Launching Employee Advocacy at Your Company5 Steps to Launching Employee Advocacy at Your Company
5 Steps to Launching Employee Advocacy at Your Company
 
How To Activate Employee Engagement Through Digital Transformation
How To Activate Employee Engagement Through Digital TransformationHow To Activate Employee Engagement Through Digital Transformation
How To Activate Employee Engagement Through Digital Transformation
 
The Future Of Workforce Communications
The Future Of Workforce CommunicationsThe Future Of Workforce Communications
The Future Of Workforce Communications
 
How Salesforce Mobilized Thousands of Global Employee Advocates
How Salesforce Mobilized Thousands of Global Employee AdvocatesHow Salesforce Mobilized Thousands of Global Employee Advocates
How Salesforce Mobilized Thousands of Global Employee Advocates
 
Cracking the Enterprise Social Media Nut
Cracking the Enterprise Social Media NutCracking the Enterprise Social Media Nut
Cracking the Enterprise Social Media Nut
 
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next Level
 
How Vodafone Activates & Inspires Their Employees as Advocates
How Vodafone Activates & Inspires Their Employees as AdvocatesHow Vodafone Activates & Inspires Their Employees as Advocates
How Vodafone Activates & Inspires Their Employees as Advocates
 
Employee Advocacy Success at Scale
Employee Advocacy Success at ScaleEmployee Advocacy Success at Scale
Employee Advocacy Success at Scale
 
How To Power A Team Of Storytellers, with Michael Brito
How To Power A Team Of Storytellers, with Michael BritoHow To Power A Team Of Storytellers, with Michael Brito
How To Power A Team Of Storytellers, with Michael Brito
 
Rethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital AgeRethink Employee Communications: Adapting to the Digital Age
Rethink Employee Communications: Adapting to the Digital Age
 

Kürzlich hochgeladen

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 

Kürzlich hochgeladen (20)

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 

SXSW 2014 - The Future of Marketing: Advocacy

  • 1. The Future of Marketing: Advocacy A Case Study Approach to Understanding What Works Sunday, March 9 9:30AM - 10:30AM Hilton Austin Downtown Salon E - 500 E 4th St
  • 2. The Future of Marketing: Advocacy The focus of this session is utilizing case studies and experiences building and operating different advocacy programs to understand and discover the potential of advocacy Agenda – SXSW Session: Sunday, March 9th, 2014 Agenda & Approach • Introduction • The Past, Present, and Future • Understanding Advocacy… • Why is Advocacy Important? • Types of Advocacy • Drivers & Motivators • Case Studies • Looking into the Future…
  • 3. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… The consumer's new role: "from isolated to connected, from unaware to informed, from passive to active." "Co-Creating Unique Value with Customers," author Venkat Ramaswamy
  • 4. The Future of Marketing: Advocacy Do you remember when marketing was so much simpler? Understanding Advocates in the Market Today…
  • 5. The Future of Marketing: Advocacy Do you remember when marketing was so much simpler? Understanding Advocates in the Market Today… Choose a compelling message… …and deliver it through a few communication channels that reached the masses… Drink heavily at lunch… Smoke a lot…
  • 6. The Future of Marketing: Advocacy Even the Early Digital Days Were Less Complicated… Understanding Advocates in the Market Today… Choose a compelling message… …and deliver it through a few communication channels that reached the masses… Drink heavily at lunch… Smoke a lot…
  • 7. The Future of Marketing: Advocacy Even the Early Digital Days Were Less Complicated… Understanding Advocates in the Market Today…
  • 8. The Future of Marketing: Advocacy Even the Internet advertising days were great… Understanding Advocates in the Market Today… Not A Normal Consumer…. WARNING
  • 9. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014…
  • 10. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Media Fragmentation & Overload
  • 11. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Ad Effectiveness
  • 12. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… The Collective Value is Tremendous…. 100 friends x 5000 emp 500K Reach
  • 13. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Mobile & Wearable Tech
  • 14. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… 76% of consumers don’t believe that companies tell the truth in advertisements Yankelowich Fast Forward to 2014… Declining Trust
  • 15. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Declining Engagement Less Than 1% Facebook Fans Engage with Brands
  • 16. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Easy to Hide Behind the Digital Wall
  • 17. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Customer Relationship Scaling Customers are fragmented and distracted… They each receive up to 4,500 commercial messages a day. There is a need to empower influential voices in the market Brands can’t operate a 1:1 relationship with every customer
  • 18. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Fast Forward to 2014… Influencers are Becoming Trust Merchants Influencer: • Transactional • Quick Impact • No Loyalty • Expensive
  • 19. The Future of Marketing: Advocacy What is going on in the marketplace today? How can brands cut through the noise and make an impact without breaking the bank? Understanding Advocates in the Market Today… Operational Drivers of Large Scale Influencer & Advocate Management Social & Earned Media Strategy Highly Fragmented Audiences Complicated Marketing Messages Difficulty in Building True Consumer Engagement Fans Advocates Influencers
  • 20. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Brand Advocates Can Become a Valuable Asset… How do you define the difference between… Influencer: • Transactional • Quick Impact • No Loyalty • Expensive Advocate: • True Relationship • Longer Process • Extreme Loyalty • Not Motivated by $ • Larger Number • Smaller Audience
  • 21. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… So What Is a Brand Advocate? Loyalty, Trust and Enthusiasm are Core to Advocate
  • 22. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Does An Advocate Look Like? Advocates Influencers Fans and Followers Semi-pro content creators Content bloggers/enthusiasts who expect to be paid Social Publishers Enthusiasts looking for content and non-cash social currency Super fans Brand advocates seeking Brand perks and recognition
  • 23. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Why Are Advocates So Important?
  • 24. The Future of Marketing: Advocacy Understanding Advocates in the Market Today…
  • 25. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Types of Brand Advocates Are There? Loyalty, Trust and Enthusiasm are Core to Advocate Employees Partners Teams & Orgs Customers
  • 26. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Employees are a Great Advocacy Group! These two items have the same volume, but do they have the same surface? A bag of marbles has ~300% more surface area of a softball. Corporate Marketing Employees
  • 27. The Future of Marketing: Advocacy There are many different types of advocates and they all play a role in the advocate ecosystems. Brands should segment their advocates into groups. Breaking Down the Advocates & Fans Into Deeper Segments Brands are empoweringand tapping into the many different types of market voicesto build and operate engagement communities. Eachof these segments can offer tangible and measurable ROI for the brand. Market Voices Reach Influence Mass Significant Viral Large High Trust Category Engaged Brand Peers Unlimited Influencer Amplifier Connector Fanatic Relationships
  • 28. The Future of Marketing: Advocacy Where Are The Passionate Voices? Social Media & Self Publishing has created a rich market of fanatics and amplifiers The Long Tail of the Social Web Big Media Mid-tail Influencers Passionate Voices Fans & Followers 650MM Active Social Voices Where can you find these influencers, amplifiers and fans?
  • 29. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Value Can Advocates Offer? Their Interest and Engagement in Your Brand is Key… Amplify Content Product Reviews Content Syndication User Groups References Produce Content Market Support Referrals Opinion/Survey Market Intel
  • 30. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… What Differentiates Advocates vs. Fans?
  • 31. The Future of Marketing: Advocacy What are the primary drivers for brand advocates and fans to continue a direct relationship by advocating and sharing content on behalf of the brand? Overview of the Operational Components to Influencer Marketing % Advocate Strong Motivation Drivers Recognition Access Rewards 73% 63% 56% • Thank You recognition • Viewed as good advocate • Identified as value add • Called on to help out • Invited into program • Exclusive membership • Access to unique content • Authentic relationships • Increased levels in program • Prizes & gifts • Branded products & swag • Virtual rewards
  • 32. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… Most businesses treat the transaction or sale as the pinnacle of the relationship. Brands must think about the Neighborly Relationship – need to be human… • Interact • Listen • Respond Communication One Way  Good Improving Bad! The Problem Today…
  • 33. The Future of Marketing: Advocacy Advocates like being recognized for their insights and contribution to the brand. They enjoy being seen as experts and well informed in the category or products. Motivators for Advocates & Fans are Different… 75.2% 58.3% 41.1% 30.1% 21.2% 16.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% Recognized as category expert being well informed and connected to brand Brand and followers recognize my value & contribution % Strongly Agree – Brand Motivation Advocate Fan Web User Source: Dunnhumby 2011
  • 34. The Future of Marketing: Advocacy Understanding Advocates in the Market Today… How to Get to Sustained Advocacy…
  • 35. The Future of Marketing: Advocacy Advocates like being recognized for their insights and contribution to the brand. They enjoy being seen as experts and well informed in the category or products. Motivators for Advocates & Fans are Different… 75.2% 58.3% 41.1% 30.1% 21.2% 16.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% Recognized as category expert being well informed and connected to brand Brand and followers recognize my value & contribution % Strongly Agree – Brand Motivation Advocate Fan Web User Source: Dunnhumby 2011
  • 36. The Future of Marketing: Advocacy The goals and objectives behind any incentives built into your ambassador program should be tied to building a sustainable relationship with advocates Overview of the Operational Components to Influencer Marketing Building active brand ambassadors through an authentic relationship between your brand and your fans/advocates can activate and empower your membership to become involved and hyper loyal! Rewards & Incentives Gifts & Prizes Events & Concerts Merchandise Industry Events Digital Rewards Charitable Donations Travel Tickets Special Experiences
  • 37. The Future of Marketing: Advocacy Building relationships with influencers NOW is key when faces with a crisis or issue. Brands are able to leverage the relationship to help diffuse or broadcast responses. Establish Your Advocacy Program and Scale Identify Constituents Engage & Amplify Empower social thresholds and segmentation Share & Broadcast content & messages Active to generate advocacy
  • 38. The Future of Marketing: Advocacy Building relationships with influencers NOW is key when faces with a crisis or issue. Brands are able to leverage the relationship to help diffuse or broadcast responses. Broadcast and Empower the Advocates Text Message SMS Alert Smart Phone Message Email or Social Message Browser Extension Desktop Alert
  • 39. All Content Company Confidential ©2014 Dynamic Signal 39 United Nations: Giving Tuesday Launched November 2012 Case Study: Giving Tuesday – Small Number of people generated awareness and was able to launch this program across the Globe…
  • 40. All Content Company Confidential ©2014 Dynamic Signal 40 United Nations: Giving Tuesday Launched November 2012 Case Study: Giving Tuesday – Small Number of people generated awareness and was able to launch this program across the Globe…
  • 41. All Content Company Confidential ©2014 Dynamic Signal 41 United Nations: Giving Tuesday Launched November 2012 Second Year for Giving Tuesday initiative; Expanded from powering influencer community (’12) to full Global Media (‘13) Giving Tuesday Community #GivingTuesday became a global trend… more than 500K social mentions /100MM+ impressions in 24hrs – USA Today Technology News
  • 42. The Future of Marketing: Advocacy Understanding Advocates in the Market Today…